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Driving Digital Continuity: A Framework for End-to-End Value Chain Excellence 

Verena Gertz
26.03.2025
capgemini-invent

Achieving true digital transformation requires more than just isolated innovations—it demands a connected, end-to-end approach across the entire value chain. Our Digital Continuity framework provides a holistic approach that enables organizations to leverage data-driven decision-making, improve collaboration, and enhance operational efficiency from innovation to service performance. 

This blog post explores how our framework connects Model-Based Enterprise & Connected Lifecycle with Sustainability & Circularity, forming the foundation for Digital Continuity. By embedding these principles across the entire value chain, businesses can achieve greater agility, resilience, and sustainability. 

We will then take a deep dive into each stage of the value chain—Innovation & Development, Sales & Experience, Supply Chain Collaboration, Manufacturing & Operations, and Service Performance—showcasing how Digital Continuity enhances efficiency, reduces waste, and drives long-term success. 

Figure 1: Extensive Service Portfolio

1. Model-Based Enterprise & Connected Lifecycle: Driving Digital Continuity 

The Model Based Enterprise (MBE) approach is revolutionizing how companies manage product development by addressing key challenges such as siloed processes, lack of tool interoperability, and data redundancy. By replacing traditional technical drawings with Model-Based Definition (MBD) as the process authority, MBE ensures a single source of truth for product definition and seamless data flow through integration with Product Lifecycle Management (PLM) systems. This enhances collaboration across the enterprise. 

The benefits of adopting MBE are substantial, including up to 15% increased efficiency in design, 30% improvements1 in production planning and manufacturing, and enhanced communication with suppliers and partners. Embracing MBE positions companies to better manage complexity, reduce rework, and accelerate time to market, ultimately driving innovation and competitiveness. 

2. Building a sustainable future 

Sustainability and circularity are essential to building a resilient and eco-friendly future. Companies face challenges such as fragmented tool landscapes, the need for real-time data access, and evolving ESG regulations. To overcome these obstacles, businesses are integrating sustainability goals into corporate strategies, ensuring seamless data continuity through PLM systems, and embedding sustainability principles into product development. 

Real-world success stories from automotive OEMs demonstrate how aligning engineering with sustainability targets can lead to reduced environmental impact, increased innovation, and improved profitability. By equipping engineers with the right skills and mindset, companies can boost innovation by over 51% and increase profitability by more than 27%2, securing a competitive edge in a future-oriented, sustainable market. 

3. Creating Innovation and Development 

Leveraging Software and Model-Based Systems Engineering for Digital Continuity 

In the landscape of Digital Continuity, Software and Model-based Systems Engineering (MBSE) are critical for addressing challenges related to data continuity, centralization, and cross-domain collaboration. It is used as a tool for handling complex products. Maintaining a single source of truth (SSOT) and ensuring traceability across all domains enhances product lifecycle management, enabling seamless integration of digital models, simulations, and virtual testing. Furthermore, it is used as a tool for handling complex products. 

By adopting these practices, companies can accelerate development cycles, reduce costs, and improve product quality and robustness. Our expertise highlights the impact of MBSE, with over 40% reduction in development time and more than 30%3 improvement in managing product complexity and further enhanced communication and compatibility internally and to partners and suppliers. Standardized processes and efficient communication further drive innovation and operational efficiency, positioning businesses at the forefront of engineering excellence. 

Harnessing Data-Driven Product Development for Digital Continuity 

Data-driven product development is key to remaining competitive and adaptable in today’s rapidly evolving marketplace. Companies face challenges in assessing market demand, creating unique products, and synthesizing insights from multiple sources. Overcoming these obstacles requires integrating diverse data streams with robust platforms to analyze past trends, predict future behaviors, and enhance product quality in real time. By embedding data-driven development within Digital Continuity frameworks, businesses can streamline decision-making, enhance efficiency, and foster cross-functional collaboration. This approach ensures faster market responsiveness, improved strategic decisions, and greater innovation, positioning companies for long-term success in an increasingly dynamic landscape. 

4. Gaining Sales and Experience  

Driving Product and Portfolio Excellence through Digital Continuity 

In the competitive environment of modern industries, product and portfolio excellence is essential for maintaining efficiency and profitability. However, many companies struggle with uncoordinated product architectures, fragmented portfolio strategies, and non-standardized IT systems for managing product variants. These challenges contribute to rising complexity and inefficiencies that hinder growth.  

To overcome these obstacles, businesses must adopt integrated product lifecycle management (PLM) processes, standardized IT solutions, and early-stage architecture planning. By aligning these elements within our Digital Continuity framework, organizations can streamline product development, optimize resource utilization, and improve decision-making through seamless integration of product and portfolio data. By ensuring a continuous digital thread across all processes, companies can react faster to client needs and enable individualized product creation. Additionally, data-driven analyses help identify new opportunities, increasing sales potential and driving business growth. 

Mastering Variant Configuration Management in Digital Continuity 

As product complexity and customization demands continue to rise, effective variant configuration management is crucial for maintaining efficiency and meeting market expectations. However, companies face growing challenges, including stricter regulations, increased demand for highly customized products, and the need to maximize value within tight budgets and resources. To address these challenges, businesses must adopt variant portfolio planning, product line engineering, and structured variant development to manage configurations seamlessly across the product lifecycle. Effective Variant Configuration Management ensures seamless integration across engineering, sales, and production, enabling faster time-to-market and cost-efficient customization. By maintaining a single source of truth, companies can reduce errors, streamline collaboration, and enhance customer satisfaction through personalized product offerings. Additionally, data-driven insights unlock new sales opportunities and improve profitability. 

5. Ensuring Supply Chain Collaboration 

Harmonizing Product Structure and Engineering in Extended Enterprise Collaboration 

Coordinating product structures and engineering efforts with external partners is a complex challenge that requires aligning teams, tools, and methodologies within a unified development environment. A key aspect of this is integrating suppliers early in the product lifecycle, ensuring they have real-time access to relevant data and can contribute effectively. However, this demands seamless communication, robust data-sharing mechanisms, and streamlined collaboration workflows to overcome technical barriers and ensure data compatibility—all while protecting intellectual property.  

A scalable collaboration model allows companies to expand their engineering networks, bringing in more partners and suppliers from the outside. This fosters cross-functional expertise and resource-sharing, leading to better product outcomes. A continuous digital thread from design to production ensures that all data remains traceable, up-to-date, and accessible, reducing errors. By integrating partners and suppliers, companies can cut time-to-market by up to 20%, optimize R&D investments through co-development, and leverage modular sourcing for greater flexibility. Additionally, scaling engineering capabilities with external providers helps control development costs while maintaining agility. With up to 85% of OEM vehicle parts sourced from suppliers, strong collaboration ensures supply chain resilience and long-term competitiveness. 

Optimizing Product Costing and Value Engineering Through Digital Continuity 

In an increasingly competitive market, product costing and value engineering play a crucial role in balancing cost, value, and performance while addressing supply chain constraints and rising material costs. Companies face mounting pressure to optimize production, accelerate time-to-market, and align with customer expectations—all while managing resources effectively. Product Costing & Value Engineering plays a crucial role in optimizing costs without sacrificing quality or performance. By implementing Design-to-Cost (DTC) strategies, companies can reduce development costs by up to 30%, accelerate time-to-market, and enhance product profitability. Streamlining materials, labor, and production processes ensures maximum value creation, while reducing product complexity by up to 60% through standardized design structures. Additionally, cost benchmarking and supply chain optimization help control expenses and improve margins. By integrating cost-conscious engineering early in the design phase, companies can drive efficiency, innovation, and long-term competitiveness.  

6. Strengthening Manufacturing and operations  

Seamless Integration of Manufacturing Engineering and Virtual Commissioning 

Integrating state-of-the-art manufacturing engineering with Virtual Commissioning is crucial for ensuring continuous manufacturability and maintaining a competitive edge. Our framework highlights several key challenges that companies face in this area. One major challenge is the shortened product life cycles, which require rapid adaptation and efficient production processes to keep up with market demands. Additionally, increased product complexity necessitates more sophisticated and integrated engineering and manufacturing solutions. Efficient production ramp-up is another critical challenge, as companies must quickly transition from design to full-scale production while maintaining high quality and minimizing costs.  

The target picture for addressing these challenges involves creating a digital collaboration platform that seamlessly integrates engineering and manufacturing data. This platform enables holistic and seamless integration between these domains, ensuring that all stakeholders have access to up-to-date and accurate information throughout the product lifecycle. By leveraging digital models, simulations, and virtual testing, companies can identify and resolve potential issues early in the development process, reducing lead times and improving overall efficiency.  

Manufacturing Engineering & Virtual Commissioning are key to achieving efficient, high-quality, and cost-effective production. By embedding a digital thread throughout the product lifecycle, companies can accelerate time-to-market by up to 30% while reducing engineering costs and rework by 20%. Virtual commissioning enables real-time testing and validation of production setups, leading to a 15% improvement in process quality and minimizing defects before physical production begins. Additionally, the integration of Digital Twins enhances process efficiency by up to 30%4, allowing manufacturers to simulate and optimize production scenarios before implementation. This streamlined collaboration between engineering and manufacturing ensures seamless production, lower costs, and increased flexibility, positioning companies for long-term success in an evolving market.  

Model-Based Value Chain & Verification and validation:  

Ensuring Digital Continuity through continuous verification and validation is more crucial than ever in today’s increasingly complex engineering landscape. As systems grow in complexity, organizations must effectively manage dependencies, scale verification processes, and comply with ever-evolving safety standards and regulations. These advancements streamline workflows, reduce errors, and drive efficiency across the entire development lifecycle. Verification & Validation play a crucial role in ensuring product quality, compliance, and efficiency across the entire lifecycle. The impact of implementing continuous verification and validation is substantial. Companies can achieve up to 20% higher productivity, a 30% reduction in errors and rework, and a 100% increase in standardization.1 By leveraging digital simulations and automated validation, companies can detect errors early, reducing engineering costs and rework while accelerating time-to-market. Seamless traceability and compliance management ensure that all regulatory requirements are met, while real-time collaboration between engineering, manufacturing, and quality teams enhances decision-making. Integrating V&V into digital workflows not only improves process efficiency and product reliability but also fosters a more agile, cost-effective, and streamlined development process.  

Providing Service & Performance 

Effective Installed Base Management 

Effective installed base management is crucial for optimizing asset utilization and enhancing service business revenues. Our framework highlights several key challenges, including the increasing customization of products leading to more variants, the exponential growth and complexity of product data, and the fragmented IT system landscape with multiple unintegrated systems. Additionally, there is often a lack of integration from engineering to service, resulting in incomplete data handover. The target picture emphasizes a harmonized configuration management approach, which involves creating a global data model to serve as the foundation for seamless integration across various platforms such as ERP, PLM, MES, IoT, and cloud-based systems. This harmonized approach ensures that all relevant stakeholders along the value chain can access and utilize consistent data structures. By addressing these challenges and adopting a harmonized configuration management approach within a Digital Continuity framework, companies can enhance efficiency, reduce costs, and improve overall product quality, positioning themselves for success in a competitive market. 

Achieving Service and Closed-loop Excellence in Digital Continuity 

Achieving service and closed-loop excellence is crucial for organizations striving to stay ahead. This involves overcoming several challenges, such as managing data from requirements to validation in complex systems, handling automated toolchains across multiple engineering domains, and navigating regulatory processes throughout the lifecycle. To address these challenges, organizations must focus on ensuring traceability from requirements to solutions across all engineering domains. 

Effective traceability management throughout the development process and integrating product systems with their respective product portfolios are essential steps toward achieving this goal. The benefits of achieving service and closed-loop excellence in Digital Continuity are manifold. Organizations can eliminate process redundancies and data/system breaks, introduce interchangeable and traceable requirements, and support specialists in managing increasing complexity and information. These advancements not only streamline operations but also pave the way for innovation and growth in the digital era. 

Ready to take control of your digital future?  

Start by implementing the Digital Continuity framework that spans your entire value chain. Ensure seamless integration, boost resilience, and unlock new opportunities for growth and innovation. Contact us today to learn how we can help you build a comprehensive strategy tailored to your organization’s needs and start driving sustainable success in the digital age. 

Thanks to our co-author Jonathan Schulz-Margeth!


  • [1] Numbers based on Capgemini’s project experience

Unsere Experten

Verena Gertz

Vice President | Global Offer Lead Digital Continuity, Capgemini Invent
Verena Gertz is a senior program executive with focus on Digital Engineering and Innovation Lifecycle Management in Manufacturing, Aerospace and High-Tech industry. With her team she stands for high-quality delivery of large-scale, international projects leveraging the power of the Capgemini group with a strong partner play. For her clients she shapes and leads E2E transformation projects with a combined perspective on business & IT aspects from strategy through design to implementation & rollout.

Dr. Thomas Vollmer

Director | Digital Engineering & R&D Germany, Capgemini Invent
Thomas Vollmer is a Director in the Intelligent Industry division at Capgemini Invent and has more than 10 years of experience in engineering, manufacturing and consulting. With a doctorate in industrial engineering, he has experience in process optimization, digitalization strategies and the associated digital technologies and services. Thomas Volmer supports clients from various industries from planning to implementation.

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