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The GDPR is an opportunity waiting to be tapped – individuals are more willing to engage with, and be more loyal to, organizations that protect data, and going above and beyond the GDPR brings even greater reward.
Perhaps more than ever before, trust is a leading driver of customer loyalty in the retail sector. Reputations that can be sunk almost instantly by a data breach may take years to recover in the fickle world of social media. But opportunities abound for visionary retailers who are willing to invest in earning their customers’ trust. Now is the time to take the plunge.
The general issue lies with that anyone with justified and managed access to process data, for its purpose, since that’s the business need and actual reason for the data existing in the first place.
