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PASSION FOR SPORT

We are proud to sponsor global sports events that celebrate our values of team spirit and fun – as well as our commitment to building a diverse, inclusive and sustainable future, fostered by innovation.

Through associations with major brands and sporting events across the world, we bring our technology, digital, and innovation expertise to the most prestigious events – enhancing both performance, and the fan experience. Our partners share many of our core values, and our choice of partnerships underlines our belief in diversity and the power of bringing skilled individuals and teams to work together towards a common goal.

In the world of rugby – a sport that has been in our DNA and company culture ever since the Group was created – we are worldwide partner of the Men’s and Women’s Rugby World Cups, Global Innovation Partner to the HSBC Sevens Series, and World Rugby’s Global Digital Transformation partner.  

We are worldwide partner to golf’s Ryder Cup, working with Ryder Cup Europe and the PGA of America to apply the latest innovations in technology to golf, through the lens of precision and accuracy. 

And we have signed an exciting partnership in the world of motorsport with Peugeot Sport, where our data-centric approach and artificial intelligence expertise will drive the performance of their revolutionary hybrid Hypercar – while embodying our commitment to the energy transition.

A passion for rugby

Ever since the Group's creation, rugby has been in our DNA and has strongly influenced our culture and our values, with particular mention for team spirit and fun.

Our three year-partnership with World Rugby, announced in September 2021, means Capgemini is currently the only company to sponsor both the International Federation and two of World Rugby’s major international competitions: Rugby World Cup 2023 and the HSBC World Rugby Sevens Series.

Worldwide partner

Rugby World Cup France 2023

With a new five-year partnership announced on March 22, 2022, we also become a Worldwide Partner for the women’s Rugby World Cup 2021 (played in October 2022) and 2025, and an active supporter of the Women in Rugby program that aims to developing all aspects of the game for a more diverse and inclusive practice of the sport.

We are now the first Worldwide Partner to sponsor World Rugby (as Digital Transformation Partner and now Global Partner of Women in Rugby), as well as most of its major international competitions, for both men and now women.

Women in Rugby program

Proud to champion women’s rugby

Capgemini joins the Ryder Cup family

Capgemini has become a partner to the prestigious Ryder Cup, working with Ryder Cup Europe and the PGA of America to adapt, master, and apply the latest innovations in technology to golf through the lens of precision and accuracy.

This worldwide partnership with the Ryder Cup, one of the most significant events in golf, brings together the best of the best from around the world through team competition.

A momentous first step in Capgemini’s golf story, the partnership reflects Capgemini’s focus on building and celebrating talent, team spirit and high performance – all of which are at the heart of both Capgemini and the Ryder Cup.

We join the Ryder Cup family

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The next Ryder Cup will be held in Rome in September 2023 and the partnership will cover the 2025 Ryder Cup in New York and the 2027 Ryder Cup in Ireland.

We join forces with Peugeot Sport

In April 2022 we signed a multi-year partnership with Peugeot Sport to provide the PEUGEOT 9X8 FIA WEC program team with advanced digital tools.

Capgemini has joined forces with Peugeot Sport to accelerate and optimize the development of its hybrid hypercar, the Peugeot 9X8, racing in the World Endurance Championship (FIA WEC), an international motorsport competition with several races including the 24 Hours of Le Mans.

We will be making our advanced data analysis and artificial intelligence expertise available to Peugeot Sport’s experts. This partnership has a strong technological dimension and reinforces our relationship with the Stellantis Group, while bringing to life our shared values and ambitions to shape the future of mobility through innovative, sustainable solutions.

Motorsport, and more particularly endurance racing, has always been a research laboratory for car manufacturers. For instance, the collaboration between Capgemini and Peugeot Sport will allow for more precise management of the energy used, both during acceleration and regeneration phase, which is one of the key elements in the performance and reliability of the 9X8 in the championship. PEUGEOT production cars will benefit from the advances made by the Peugeot Sport and Capgemini teams in improving the performance of the Hypercar racing in the championship.

Joining forces with Peugeot Sport

Discover our new partnership.

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