Why do cycling and technology matter together?

Professional cycling is a complex, global sport, played out over long distances, varied terrain and multiple stages. As audiences follow the action across various channels, from broadcast, digital and social channels, technology plays an important role in helping make the race easier to understand and engage with - adding context around performance and supporting clearer, richer storytelling for fans at every level.Cycling is also shaped by collaboration, discipline and adaptation over time. Progress comes through shared effort, careful judgement and trust between individuals and teams, rather than sudden leaps. These characteristics make cycling a natural setting for thoughtful, collaborative approaches to technology, ones that support the sport’s evolution while respecting what makes it distinctive.

Tour de France Capgemini becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation

Driving innovation in professional cycling

Capgemini is the Official Technology Partner of 14 cycling races, including the world renowned Tour de France.

As part of this global five-year partnership, we’re working alongside race organizers, A.S.O. (Amaury Sport Organisation) to apply our expertise in digital innovation, technology and artificial intelligence in support of professional cycling. Our partnership is focused on exploring how technology can contribute to the long-term evolution of the sport, from performance insights to fan engagement – while helping to grow the global cycling community and bring the sport into more people’s lives.

In addition to the Tour de France and the Tour de France Femmes avec Zwift, the partnership spans a broad portfolio of men’s and women’s races. These include men’s events such as La Vuelta, Paris-Nice, Tour d’Auvergne–Rhône–Alpes, Paris-Roubaix, Paris-Tours, La Flèche Wallonne, Liège-Bastogne-Liège and Tro-Bro Leon, alongside women’s races including La Vuelta Femenina by Carrefour.es, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes.

Over the course of the partnership, we will support this leading series of cycling events as we develop a technology roadmap. Working in close collaboration with organizers, the focus will be on identifying and shaping future technological solutions that can enhance insight, support international audiences and strengthen fan engagement over time; from casual followers to committed amateur cyclists.

“This partnership reflects our commitment to bringing the Group’s breadth of expertise and capabilities to enhance the future of sport through cutting-edge innovation, data-led insights and an augmented fan experience.”

Aiman Ezzat, Chief Executive Officer, Capgemini

Read the full press release

The growth of women’s professional cycling

Women’s professional cycling is continuing to grow in visibility and global reach, supported by an expanding calendar of elite races and increasing audience interest. Events such as the Tour de France Femmes avec Zwift and La Vuelta Femenina reflect this evolution, highlighting the breadth of the modern professional cycling landscape.

Our partnership focus

Our partnership with A.S.O. focuses on supporting the long‑term evolution of professional cycling through technology, across a global portfolio of races. Together, we focus on performance insight, fan engagement and long‑term digital evolution – deepening understanding of the sport, exploring new ways to engage audiences, and supporting a consistent, future‑ready technology roadmap.