Redefining healthcare professional engagement

The recent Veeva–Salesforce split has sent ripples through the life sciences industry.

While this brings disruption, it also opens the door to reimagining healthcare professional (HCP) engagement strategies – moving beyond traditional CRM replacement to full-scale transformation.

The Veeva-Salesforce split: A unique opportunity

For years, legacy CRM systems in life sciences have struggled to keep up with changing customer needs and compliance demands. The break between Veeva and Salesforce provides life sciences companies the opportunity to rethink not just their CRM platform, but the entire HCP engagement model — from data architecture to digital experiences.

This moment presents a chance to evaluate new CRM platforms tailored to life science, integrate next-gen technologies (AI, analytics, automation), and create a more personalized, agile, and compliant HCP experience.

Transform HCP engagement. Accelerate outcomes.

Veeva-Salesforce split: A catalyst for commercial transformation

Discover how life sciences companies can enhance HCP engagement strategies following the Veeva–Salesforce split.

Our approach to CRM transformation in life sciences

At Capgemini, we combine deep life sciences expertise with proven capabilities in CRM strategy, implementation, and integration.

Our end-to-end services include:

CRM platform evaluation and vendor selection
Data migration and ecosystem integration
Personalized engagement models powered by analytics
Compliance and regulatory alignment
Change management and user adoption strategies

We help clients build a future-ready, customer-centric CRM ecosystem that drives both business performance and patient outcomes.

With Capgemini as your transformation partner, you can:

Boost field force productivity
Enhance HCP satisfaction and engagement
Improve campaign effectiveness and data visibility
Support better patient experiences through smarter interactions

Ready to redefine your HCP engagement strategy? Talk to our life sciences CRM experts, and turn disruption into opportunity.

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