Enhancing Riverty’s CRM Capabilities with Microsoft 365 Copilot for Sales

Client Challenge: Riverty faced challenges with fragmented CRM activities and a lack of transparency that slowed its sales processes and the overall CRM system’s functionality.

The Solution: Capgemini Invent elevated Riverty’s CRM with Microsoft 365 Copilot for Sales and Sales Premium, focusing on AI integration, change management, and user adoption to boost productivity and operational efficiency.

Benefits:

• Enhanced CRM user satisfaction by 23%*
• Accelerated retrieval of sales information by 67%*
• Improved CRM functionality ratings by 44%*
• Elevated usage of CRM sales functionality by 33%*
• Increased CRM ease of use by 31%*
• Fostered a more customer-centric approach, improving customer interactions and overall service quality

*Based on user survey.