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Data and AI

Generative AI is a game changer for hospitality customer experience 

Generative AI heralds a new era of hospitality by helping companies craft more personal and seamless experiences for travelers and guests. 

The hospitality business is all about creating excellent and memorable customer experiences. Hotels want to learn their guests’ habits and preferences so they can create lasting experiences from the time they plan their visit, through the duration of a stay, and beyond. Now, generative AI is poised to transform those customer experiences through its ability to learn, adapt, and collaborate in ways that were once reserved for human intelligence – and hospitality companies are exploring ways to embrace this game-changing technology.  

Learn more in this point of view as Capgemini’s Ollie East, Head of Go-to-Market Strategy and US Generative AI CX Lead; Shawn Goodin, Principal MarTech Strategist, Customer Data and AI; and Rajiv Chhatwal, Senior Manager, Transformation and Innovation, go in-depth on why generative AI is a game-changer for customer experiences in the hospitality sector.