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Enter a new reality with immersive experiences

Is the world ready for truly immersive customer experiences? Find out in our podcast.

Do you want superpowers? Would you like to escape the limitations of your everyday capabilities to see more and feel more? With augmented reality (AR) and virtual reality (VR) anything is possible — or is it?

Join Anthony Pannozzo and Charles Yust from frog, part of Capgemini Invent, along with Jay Wright, CEO at Campfire, as they discuss the role of AR and VR in delivering an immersive customer experience with show host Ollie Judge.

Immersive experiences are contextually relevant, deeply personal personalized and multisensory experiences that are enabled by technologies, such as AR and VR. But just how ready for them are businesses and their customers today?

Our three experts look at several current use cases in the commercial, corporate and healthcare realms. They consider the barriers to adoption and argue that for businesses to expand their use of immersive technologies, they should begin with the end user need and not the tech itself. What customer pain will introducing AR into the shopping experience alleviate? How can training be improved with immersive technology? Who is improving productivity across a distributed workforce with holographic collaboration?

Tune in to our podcast for an in-depth analysis of where immersive technologies are today and where they might take us tomorrow.

About the speakers

Anthony PannozzoAnthony Pannozzo Anthony is Chief Design Officer, North America & Asia at frog, part of Capgemini Invent. He leads a talented team of designers, strategists and data scientists and has advised healthcare providers, payers, life science and med-tech companies on the design of innovative healthcare experiences that improve access, outcomes, and quality of life. Anthony holds over a dozen patents and is a member of the Kellogg School of Management’s Innovation Advisory Council.
CharlesCharles YustCharles is Executive Technology Director at frog, part of Capgemini Invent and is head of technology for the frog San Francisco studio, and an AR/VR lead focused on the architecture, design and development of state-of-the-art human-centered solutions for innovative companies and influential cultural institutions. He has built mixed reality applications that include pain distraction for burn patients in VR (VR Care), the first IKEA Place ARKit app (WWDC 2017), and led the frog team that designed and built the SFMOMA Magritte Interpretive Gallery, which won a 2019 Gold AAM Muse award for AR/VR.
JayJay WrightJay Wright is the CEO at Campfire and is an inventor and entrepreneur with a history of anticipating shifts in computing and building products to realize them. Since 2008 he’s been focused on augmented reality and is best known for co-founding and leading Vuforia at Qualcomm and PTC.  Jay built Vuforia into the leading AR development platform for handheld and headworn devices and enabled an ecosystem of tens of thousands of applications for consumer and enterprise use. In 2019, Jay took on a new mission with Campfire – to realize the promise of holographic collaboration for enterprise.

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