Elevate your user experience

Challenges: ​​

• Personalization & customer data to individualize website & further UX interactions ​

Solution:​

AI-based segmentation via interview with hologram​

Results: ​

Categorization of customer to adapt website & further UX interactions at booth​

Client purpose

• Bridging gap between physical interaction and personalized digital experiences​
• Reducing marketing fragmentation by focusing directly on zero- and first-party data directly collected from customers

USP

• Expertise AI integration for scalable personalization​
• Demonstrating technology partnerships with Unity and AWS​
• Innovative way of showcasing compliance with data protection

Value proposition & KPIs

• Increase in average basket size by up to 20% through targeted & data-driven product recommendations​
• Reduction of 30–50% in FTEs, esp. in standardized processes (support, onboarding, etc.), leading to high bottom-line potential

Description

• Multilingual, multimodal human-machine-interaction (real-time AI-powered engagement)​
• Representing a hands-on hardware-software co-design in mixed reality & anticipating use cases in a trustworthy, global digital eco-system by customizing branding, scripts, and interaction design of OEM identity​
• Interpretation of full AI-generated verbal and non-verbal cues to identify needs, preferences, and emotions to personalize website content, car configuration, app notifications, and in-car HMI at the IAA​
• Adaptive learning allows the avatar to refine its interaction model continuously based on accumulated visitor data and behavior patterns

Technological & functional info

• Real-time hologram rendering with Unity and secure data processing via AWS (secure hosting via AWS cloud or on-premise option)​
• Scalable cloud architecture for high-traffic events; visitor recognition through consent-based IDs or token matching​
• GDPR-compliant data workflows with encryption and deletion on request​

AI integration

• AI-driven conversation engine with natural language understanding and intent recognition​
• Real-time question adaptation and profile mapping via machine learning​
• API-based (automated) integration with CRM, marketing, and personalization systems

Partnerplay

• Unity for the hologram and its interaction​
• AWS partnering for LLM

References

• ELLEM – Hannover Messe: GenAI-powered mixed-reality assistant that enables intuitive, holographic human-machine interaction for industry-specific use cases ​
• Healthcare Avatar: cutting-edge technologies combined in a single interactive solution for the ultimate customer experience (€1.8Mn in revenue, immediate info access, 24/7)​

Our Experts:

Challenges: ​​

• Adaption of website parallel to interaction with hologram​

Solution:​

ProtoPie as mockup solution and strong API with Unity & AWS (AI)​

Results: ​

Parallelized conversation & website adaptions​

What (partner) technologies are implemented in the showcase?

• Unity for the hologram and its interaction​
• AWS partnering for ML

What value do these technologies bring for our client?

• Reduction of up to 25% in marketing costs by minimizing scatter losses​
• Up to 40% increase in lead quality and a 25% higher return rate through personalized content​
• Increase in conversion rate by up to 30%

Our experts:

Challenges: ​​

• Customer preferences from interview match with config​

Solution:​

• Categories from interview with hologram​

Results: ​​

• Individualized config parts​

What (partner) technologies are implemented in the showcase?

• Unity for the hologram and its interaction​
• AWS partnering for ML

What value do these technologies bring for our client?

• Sales process acceleration through up to 50% faster configuration​
• Customer satisfaction up by 25% via intuitive setup​
• Error rate cut by 40%, reducing internal effort and costs in production and logistics

Our experts:

Challenges: ​​

• Customer preferences from interview match with HMI​

Solution:​

• Categories from interview with hologram​

Results: ​​

• Individualized HMI parts​

What (partner) technologies are implemented in the showcase?

• Unity for the hologram and its interaction​
• AWS partnering for ML

What value do these technologies bring for our client?

• Increase in user satisfaction up to 30% (& brand loyalty)​
• Increase in operating speed for users by up to 40% & reduction of operating errors by up to 35%​
• Strategic revenue driver through new digital, subscription-based services offerings

Our experts:

Challenges: ​​

• Standardize and manage high-volume, multi-market messaging across multiple channels; centrally for the whole organization​

Solution:​

A highly customizable and easily integratable cloud-native service.​

Results: ​

A centralized messaging service delivering over 3 billion messages / year ​

Client purpose

• Centralized, scalable messaging platform to streamline enterprise-wide comms -> Reduce operational complexity & cost​
• Enable and increase personalized, multi-channel customer engagement over whole customer journey (e. g. Sales, Aftersales, FS)​
• Ensure consistent brand experience and compliance across all messaging touchpoints

USP

• Capgemini solution, fast ramp-up of system (approx. 1-2 months) with easy integration​
• Fully managed service: E2E support for all messaging needs, incl. 24/7 expert support​
• Scalable rollout: Start small and scale with further messaging use-cases and volume​
• Fast time to market for new messaging ​
• Use-cases in more than 70+ countries​

Value proposition & KPIs

• Handles ~3 billion messages annually across channels like WhatsApp, Email, SMS, Push, and (for one OEM) In-car communication. Including use-cases with 2-way communication​
• Significant cost savings through centralized messaging operations (reduced FTE effort).​
• Unified communication data enables enterprise-wide analytics and insights​
• Managed end-to-end by a dedicated Capgemini expert team​

Description

• Fully Capgemini managed enterprise messaging service for any type of messaging use-case to any customer, in any language, via any channel – across the whole enterprise​
• Supports transactional & marketing messages across all channels – Email, In-car, Push etc. Scalable and compliant solution that adapts to evolving messaging needs​
• Designed to drive enterprise-wide synergies through unified messaging infrastructure​
• Includes a powerful self-service tool, CusMeS-Online, for managing content, translations, reporting, campaigns, and a historic view on all messages

Technological & functional info

• Cloud-native solution hosted on AWS​
• REST-interface for triggering a message​
• Seamless integration with CRM systems, marketing platforms, loyalty programs, and any OEM services, etc.

AI integration

• Real-time rendering and send-out of a message using customer-specific data, dynamic parameters, and modular use-case specific templates​
• Real-time analytics for tracking open rates, clicks, conversions, and more

Partnerplay

• Capgemini Solution – Partners not applicable here (solution hosted on AWS)

References

• Automotive OEM: ​
• Vehicle manufacturer:​
• Supply chain operator:

Our Experts:

Challenges: ​​

• tbd

Solution:​

• tbd

Results: ​​

• tbd

What (partner) technologies are implemented in the showcase?

• tbd

What value do these technologies bring for our client?

• Increase in user satisfaction up to 30% (& brand loyalty)​
• Increase in operating speed for users by up to 40% & reduction of operating errors by up to 35%​
• Strategic revenue driver through new digital, subscription-based services offerings

Our experts: