Are marketing organisations looking in the wrong direction when it comes to data and compliance?
Data. It’s either a marketer’s dream or a compliance nightmare. Either way, data and compliance together are a strategically important topic for today’s CMOs.
Data and compliance are marketing gold
Consumers want to know that their data privacy is being taken seriously. CMOs have an opportunity to stop paying noncompliance penalties and invest the budget in improving brand differentiation. It’s surely a win-win situation. So, how do you make it happen? How can the CMO enable and establish compliant and data-driven marketing that makes the customer happy?
Capgemini’ s proven and standardised approach enables us to understand our clients’ data organisations, assure actionable results, and safeguard their customers’ personally identifiable information (PII).
Download the data and compliance point-of-view paper to learn how Capgemini combines its marketing and data compliance experience to identify threats, establish compliance-enabling measures, and ensure that our clients are trusted to capture and use customer data appropriately.
For more information, contact:
Senior Manager | Insights Driven Enterprise
Manager | Insights Driven Enterprise