Intelligent Customer Operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximise your campaign and channel reach, and drive operational excellence and efficiency across your marketing function.

This drives a range of enhanced business outcomes, including 50% reduction in cost of operations, 35% increase in lead conversion rate, 50% increase in customer reach, and 30% faster speed to market.

Our Intelligent Customer Interactions solution puts your customers at the centre of your business. Our goal is to deliver a digitally-augmented yet human-centric experience on behalf of your organisation.

Our solution is a next-generation digital contact centre service solution leveraging AI augmentation to deliver a persona-influenced service design that integrates humans and machines. This enables you to drive a more meaningful, emotive and frictionless relationship with your customers.

Our committed enhanced business outcomes include a personalised customer experience, an omnichannel customer journey, an improved Net Promoter Score, and enhanced customer engagement.