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Changing customer behaviors and expectations, new regulations, digitisation, and societal pressure for sustainability have introduced a host of new and, at times, competing priorities for all automotive players.

In this environment, automotive organisations must balance the need for new investments in software, data, and cloud while facing mounting pressure to cut costs and preserve cash. They must adapt the way they serve the customer, while maintaining traditional sales and service models. And they must form strategic partnerships to enable themselves, and the industry as a whole, to accelerate innovation and drive multiple transformations in parallel.

In an era of unprecedented disruption, success depends on automakers’ ability to orchestrate multiple changes, from software-driven transformation to the shift to sustainable mobility and autonomous driving. And this ability depends, in turn, on collaboration. For commercial vehicles and passenger cars alike, their ability to deal with the many difficult – and interconnected – disruptions they face depends on finding their place in a new global, digital ecosystem.

Automotive organisations today face unprecedented challenges. The question is: How will they get the future they want?

“The automotive industry is now grappling with greater disruption than at any time in its past – from the mobility services trend to supply chain issues and the growing concern and pressure regarding climate change. Future success depends on companies’ ability to embrace changes such as software-driven transformation and the shift towards sustainable mobility and autonomous driving. Collaboration is vital: Whether they’re making cars or commercial vehicles, OEMs need to work together in ecosystems that have the right talents and capabilities to take on today’s global challenges.”

Alexandre Audoin, Head of Global Automotive Industry, Capgemini, and Head of Automotive Industry, Capgemini Engineering

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          Meet our experts

          Rob Pears

          Vice President, Head of Automotive and Manufacturing
          Rob is an expert in Manufacturing, Automotive and Life Sciences Transformation and helps colleagues in these industries to identify, implement and successfully run technologies and services that transform business performance. Rob focuses on areas that optimise safe, secure digital acceleration and value realisation.

          Brad Young

          VP, Head of Automotive & Sustainable Mobility, UK
          Brad has over 25 years experience in digital transformation. He is an expert in the Automotive industry, with a focus on Sustainability, Mobility, Electric Vehicles and Customer Experience Transformation. He has held business and technology roles in the Automotive and Consumer Products industry. He leads Automotive for Invent UK. His passion is accelerating the transition to zero-emissions transport and creating sustainable mobility experiences that are good for people, businesses, and the planet.

          Gareth Austin

          Director, Brand & Experience (Automotive Smart Mobility Connect)
          Gareth has over 15 years Automotive experience across Marketing, Sales, Aftersales & Retail and has lead business strategy work across the Automotive value chain including Customer Engagement, Sales Model Transformation, CRM and Variable Marketing Definition Management.

          James Hayes

          Senior Manager, Commercial Vehicles Expert
          James has over 15 years experience in the Automotive sector working across strategic and operational roles within the OEM & Dealer/Retail space. James has managed the introduction of several new global systems/process streams to support both the STO, DTR processes within multiple major commercial vehicle brands across 25 countries.

          Jo Phipps

          Senior Manager, Automotive
          Jo has over 20 years experience in the Automotive sector across Electrification, Mobility, eCommerce and Direct Sales Transformation within premium brands. Jo is passionate about modernising the car buying and usage experience through flexible solutions and omnichannel development and supporting the increased adoption of electric vehicles.

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