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Putting customers at the heart of the mobility experience

Exploring what is possible with software-driven transformation

OEMs are racing to establish their credentials for software-driven transformation (SDT). The frontrunners will gain a deeper, more relevant role in customers’ lives, and will be advantageously positioned for the forthcoming era of people-centered mobility.

Why SDT?

Leaders in the race recognise the many advantages of SDT. It can help them:

  • Roll out new services via a unified architecture that simplifies management.
  • Enhance revenue flows by moving away from one-off sales toward full lifecycle engagement.
  • Improve customer experience, so the car brand ultimately forms part of a customer’s digital universe.
  • Increase customer loyalty by up to 17% through transformation of customer relationships.
  • Boost sustainability performance, for example by reducing waste in R&D processes.

… and much more.

The net result is simplicity for consumers and, for OEMs, control of complexity. This control is increasingly vital as the industry moves to more, and more efficient, EVs, as well as to autonomous vehicles and connected car services – all of which drive up complexity.

Accelerate the SDT journey

Currently, though, 60% of OEMs are still at the beginning of their SDT journey. Complemented by technical enablers such as AI, cloud, edge, and connected car solutions, three strategic pillars can help accelerate that journey:

  1. Put customers at the centre of the SDT strategy, analysing and optimising every customer journey.
  2. Become fully software-enabled as an organisation, moving toward a dynamic culture and building the capabilities to embrace agile methodologies.
  3. Deploy a “software house” delivery approach, for example developing software-defined vehicle architecture.

Find out more

To learn more about SDT and how to achieve it faster and more reliably with this three-pillar approach, please download our new Point of View document today.

In it, you can also read about the Capgemini software maturity assessment, designed to help OEMs determine and prioritise their transformation roadmap.

Meet our experts

Jean-Marie Lapeyre

Chief Technology & Innovation Officer, Global Automotive Industry, Capgemini
Jean-Marie Lapeyre works with automotive clients to develop and launch actionable technology strategies to help them succeed in a data- and software-driven world.

Alexandre Audoin

Head of Global Automotive Capgemini Group & Head of Automotive Capgemini Engineering
Alexandre Audoin is Capgemini Group’s global leader for the automotive industry and head of automotive within Capgemini Engineering (formerly Altran). Alexandre maintains a special focus on the creation of Intelligent Industry, helping clients master the end-to-end software-driven transformation and do business in a new way through technologies like 5G, Edge computing, Artificial Intelligence (AI), and the Internet of Things (IoT).

Rainer Mehl

Strategic Clients
Strategic Clients

Oussama Ben Moussa

Head/CTO Autonomous Mobility, Digital & Software Engineering (D&SE), Capgemini Engineering
“Oussama Ben Moussa is the founder of the group’s ADAS academy, a training and skill development structure that addresses the needs of dedicated specialists to design ADAS and autonomous cars. He has applied for more than 10 French and European patents related to energy storage, engine performance, depollution, driver comfort, and innovative driver assistance systems.”

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