Connected Marketing

Brands must work hard for their customer loyalty and advocacy. Leveraging data is key to creating relevant, targeted marketing strategies and activities, both behind the scenes and customer facing.

We help you create emotional connections with your customers in a unique way by understanding their expectations with real-time insights and ensuring relevant interactions with your brand.

We work with your brand team and wider company to define and execute customer-first strategies for segmentation and profiling, campaign activation, marketing automation, data compliance, omnichannel marketing strategy, and marketing ROI.

With Capgemini, we enable you to align your brand appearance, meaning, and experiences to guarantee future revenues.

We make your brand look good by creating a consistent brand experience. Always. Everywhere. We help you realise and maximise your content potential, enhancing brand salience, customers conversion, and loyalty through relevant and timely content across all channels and formats.

Each brand has a unique story to tell – let us help you tell yours. When cultivated correctly, these stories can touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities. You’ll see real improvements in corporate reputation and overall engagement with customers and employees alike.

To win in today’s fast-paced market, business leaders must develop rich, deep relationships with their customers by delivering best-in-class, consistent experiences across multiple touchpoints through personalised activation.
 
We activate your marketing to build relationships across every customer touchpoint, beginning with defining a marketing strategy with a focus on personalisation.  

Not only do we design and implement innovative marketing and loyalty programs for customer stickiness and customer-centric contact and asset management, we help you target your customers more efficiently through data enrichment in a compliant way and respectful way.
 
Ensure customers are motivated to do more with your brand.

We enable your team to work in an interdisciplinary, agile manner leveraging the right organisational structure, and thereby creating an agency network that seamlessly supports the entire value chain of your marketing department. We believe that the right marketing organisation is a prerequisite to realising the strengths of marketing technology.

We help you conceive MarTech platforms that integrate multi-source customer data, distribute it to employees according to their roles, and address the audience in real time and at scale. We enable you to design and deploy the right solutions and tools to drive interactions between the customer and your brand, measure its effectiveness, and facilitate data-driven decisions.