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Marketing transformation for financial services

Yesterday’s marketing strategies have stopped working. How can you empower your marketing teams to deliver contextual and personalised experiences that your customers expect ?

We help banks and financial services firms leverage data-driven insights to build authentic journeys across all stages of customer lifecycle while navigating the complexity of regulatory landscape. Whether you are looking to redefining your brand, product, or channel strategy, craft compelling campaigns, or address customer privacy regulations, we have the solutions to help you succeed.

    World Retail Banking Report 2024

    Intelligent banks do more with less: Take an efficiency leap with frictionless, personalized banking

    Connected marketing

    Would you like more customers? Would you like to engage better with those you already have? Would you like both?

      Meet our experts

      Chandramouli Venkatesan

      Vice President – Portfolio Development Lead – Digital Front Office Transformations | Banking and Capital Markets
      Chandra leads the Front Office transformation portfolio (marketing, sales and customer service) and serves banking and capital markets clients. He focuses his work on customer experience and helping financial institutions transform marketing, sales and customer service into more customer-centric organisations with an emphasis on experience strategy design, technology and data. Chandra has deep experience driving CX transformation for retail banks, payments companies, wealth management and capital markets firms.

      Aalekh Bhatt

      Go To Market lead – Digital Marketing for BCM @ Capgemini UK


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