Cooperating with the data and analytics team to develop analytics roadmap for the digital teams
Working with digital teams to develop understanding and to support in defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
Running statistical models to achieve deep dive into audience segmentation, audience optimization, attribution models, sales uplift, business impact, others
Meta-analyzing to develop cross-market learning leading to strategic recommendations around best practices
Tracking and communicating on all assigned projects, actions and improvements through to completion and providing status updates to the management
Advising to the business stakeholders on data driven marketing - working closely with third parties and, internally, with digital teams, IT and others
Staying up to date on industry and market best practices, and continually feeding new thinking back into the business regarding personalization
Maintaining a view of demand across assigned markets/divisions; own demand pipeline and forecast to the delivery teams
