Data and artificial intelligence

Shape your vision and strategic roadmap for AI, grounded in business priorities and operational realities. Pinpoint where AI can create the most value across your organization and define how to get there, connecting innovation with execution. 

Align AI investments with business goals to move from experimentation to transformation, with a clear line of sight from ambition to measurable impact. Our approach enables leaders to prioritize high-impact opportunities, allocate resources effectively, and build the organizational framework to sustain AI-driven value creation over time. 

Empower AI with robust enterprise data and AI foundations. Organizations that are making real progress have clarity around their data: where it lives, how it’s governed, and how it can be trusted. This means data that is aligned with your business goals, and can unlock the full potential of data products and advanced AI models with the right infrastructure, governance, and data quality.

Create transformative customer experiences with AI-powered assistants that serve as intelligent, always-on frontlines for client interaction. Leverage conversational interfaces and autonomous agents to dynamically generate new touchpoints, tailored in real time to individual needs and contexts. 

Accelerate the development of better physical and software products by applying AI to R&D. Discover new materials, drugs, and product concepts faster and more efficiently, while enhancing design, testing, and iteration cycles with AI-driven insights. 

Embed AI into your product by designing offerings with AI at their core. From adaptive software to smart physical devices, unlock new capabilities, continuous learning, and differentiated value through AI-native innovation. 

Transform ecommerce with hyper-personalized upselling at scale, with dynamic recommendations for new and complementary products based on real-time customer behavior, preferences, and purchase history, therefore driving higher average order value and customer satisfaction.
 
Accelerate sales, using agentic AI to suggest or autonomously execute Next Best Actions (NBA), from follow-ups to meeting scheduling, and to automatically generate tailored first-draft proposals, freeing up reps to focus on closing deals. 

Revolutionize marketing with hyper-automated content and campaign orchestration, deploying generative AI to create, manage, and optimize marketing content across channels, and agentic AI to execute NBAs for campaign targeting, timing, and messaging, therefore maximizing engagement and ROI. 

Elevate customer-facing operations with AI-augmented service and engagement: Enhance customer service and marketing operations with generative AI to craft personalised responses, automate routine interactions, and continuously learn from customer behavior, and with agentic AI to autonomously resolve issues, escalate intelligently, and optimize campaign execution in real time. 

Reinvent industrial operations for smarter, self-optimising systems: Apply generative and agentic AI to manufacturing, process operations, and supply chains to predict disruptions, generate adaptive schedules, and autonomously manage logistics. These systems can simulate scenarios, recommend optimisations, and even take corrective actions without human intervention. 

Streamline enterprise support functions, transforming finance, HR, legal, and procurement functions with AI that drafts contracts, automates compliance checks, generates reports, and handles routine queries. Agentic AI can act as a digital co-worker, initiating workflows, making decisions within policy bounds, and continuously improving efficiency.

Accelerate custom application engineering, using generative AI to better and rapidly design, prototype, and generate code , and agentic AI as a co-developer, handling repetitive tasks, testing, and documentation autonomously. 

Improve your IT agility, eliminating technical debt at scale by applying AI to analyze, refactor, and even rewrite legacy systems like mainframes and custom ERP code. Agentic AI can orchestrate modernisation workflows, prioritise high-impact areas, and reduce risk in transformation programs. 

Optimize your IT operations by enhancing application development and maintenance (ADM), IT service desks, and cloud and infrastructure operations with AI that predicts incidents, resolves tickets, and manages infrastructure proactively. Deploy custom AI assistants to support back-office teams with real-time insights, task automation, and intelligent decision-making.