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Retail

Meeting the needs of a consumer at the crossroads

Retailers are operating in a landscape of continuous change. To serve modern consumers at a time of unprecedented disruption, organizations need to take a transformative approach, identifying new ways to radically reduce costs, enable all-channel growth, and connect with purpose.

In an era characterized by multi-faceted disruption, retailers must contend with a multitude of issues that are accelerating and amplifying existing trendlines regarding consumer behavior and preferences. Channel convergence, market evolution, and supply chain complexity require retailers to embrace a bold unified commerce strategy that is underpinned by data, analytics and AI, and enabled by flexible and adaptive business processes to meet the needs and preferences of today’s customer. In this environment, winners won’t view disruption as a force to overcome, but as a reason to innovate.  

“Disruption and opportunity are two sides of the same coin. For retailers, harnessing the power of data, analytics, and AI to enable an insights-driven commerce strategy is the key to surviving and thriving in our new reality.”

Lindsey Mazza, Global Retail Lead

Retail Media Networks

Turning retail transactions into experiences

    Consumer-Centric Grocery Fulfillment

    We help companies develop and implement a customer-first strategy, as well as underlying data-led capabilities.

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    Food waste reduction solutions for retail

    One-third of all food is wasted, harming the climate, biodiversity, and consumers. Food waste is a global challenge.

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    Connected commerce in retail, consumer products and services

    Digital channels remain the fastest-growing global channel for consumer products companies, outpacing others by a rate of three or more.

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    Cornershop, the store of the future

    The live store in London where customer engagement and retail are brought to life.

    See for yourself
    Cornershop, The Store of the Future

        Subway drives digital transformation to deliver a better brand experience

        Iconic global brand selects Capgemini as its strategic digital-transformation partner

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        Digital twin

        Product digital twins bridge the digital and physical for L’Oréal

        In collaboration with Capgemini, L’Oréal implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for use

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        Entering the metaverse with Tommy Hilfiger Brazil

        Entering the metaverse with Tommy Hilfiger Brazil

        Working with Capgemini, Tommy Hilfiger takes luxury fashion to the metaverse for its national sales convention and upcoming designs

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        HEMA creates exceptional simplicity for customer service

        HEMA creates exceptional simplicity for customer service

        HEMA wanted to offer a distinctive customer experience by becoming more customer-centric and focusing on loyalty. Working with Capgemini, HEMA implemented the Salesforce Service Cloud and Social Studio, which enabled customer service agents to gain a comprehensive, 360-degree view of shoppers

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        FILA transforms into an experience-driven retailer

        FILA transforms into an experience-driven retailer

        Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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          Research and insights

          Capgemini Research Institute

          What matters to today's consumer 2025

          capgemini-research-institute
          Point of view

          Retail Media Network strategies: Unlocking high-margin revenue with generative AI
          Point of view

          Grocery’s digital dilemma
          Point of view

          ReThink series
          Point of view

          A recipe for reducing food waste in retail
          Capgemini Research Institute

          Supply chain in consumer products and retail

          capgemini-research-institute
          Find more insights

          Expert perspectives

          DigitalMeetPhysical-RETAIL
          Engineering

          Beyond the Aisles: Engineering Value in the Digital-Physical CPR World

          Kushal Dastenavar
          Jul 31, 2025
          Sustainability

          Where green meets growth: Engaging the ‘mainstream middle’ through conscious consumerism

          Capgemini
          Apr 24, 2025
          Customer experience

          Key takeaways from NRF 2025

          Capgemini
          Jan 17, 2025

          Meet our experts

          Tim Bridges

          Global Head of Consumer Products & Retail
          Tim Bridges leads Capgemini’s Global Sectors and the Consumer Products, Retail, Distribution (CPRD) global sector practice, a portfolio that includes major global retail, fashion, restaurant, consumer products, transportation, and distribution brands such as McDonald’s, Coca-Cola, Meijer, Office Depot, Domino’s, and Unilever.

          Lindsey Mazza

          Global Retail Lead, Capgemini
          Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.
          John Waymire – Our Expert

          John Waymire

          Expert in Enterprise Application Delivery, Retail, SAP transformations, Wholesale
          I always strive to deliver the most impactful global business solutions to achieve the greatest value for service providers and customers.
          Steve Hewett – Our Expert

          Steve Hewett

          Head of Customer Transformation, frog, Capgemini Invent UK
          Steve specializes in the digital transformation of ‘retailing’ – he is leading our offer development for how generative AI will impact the e2e CX of our clients and their customers – from how it will help to set new customer experience strategies & develop new propositions to how it will transform digital marketing, omni- commerce, store experience & operations, customer service, and CRM & Loyalty.

          Mayank Sharma

          Vice President
          Mayank is a Supply Chain Leader with expertise in driving supply chain transformations through use of digital solutions across planning, procurement, logistics, fulfilment, and sustainability. He has worked across Consulting, Operations and Technology giving him a well-rounded approach to identifying business transformation requirements and re-inventing supply chain operating models through performance-led technology transformations. At Capgemini, he is responsible for leading & growing Capgemini’s Supply Chain Practice for Consumer Goods, Retail and Distribution. Mayank brings unique experience of leading transformations as a consultant at Big 4 and at Amazon.com of leveraging digital solutions within e-commerce supply chain to drive end-to-end supply chain improvement.

          Owen McCabe

          Vice President, Digital Commerce – Global Consumer Goods & Retail, Capgemini
          Owen is the Global leader for Digital Commerce at Capgemini. He has led several major digital commercial transformations to enable our Consumer Goods clients to win through data and tech in the new retail landscape emerging through 2030. His previous experience includes 9 years as the global digital commerce practice leader at WPP/Kantar and more than a decade in senior brand marketing and sales roles at P&G and Nestle.

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