Eco-digital economy expected to double in the next five years to almost $33 trillion

Paris, January 24, 2024 – The untapped potential of digital technologies is vast, and the eco-digital economy[1], driven by digital and sustainability, is expected to double by 2028. That’s according to the Capgemini Research Institute’s latest report, ‘The Eco-Digital Era™: The dual transition to a sustainable and digital economy’ developed in collaboration with the Digital Value Lab at the Digital Data and Design Institute at Harvard. Implementing digital technologieshas enabled organisations to reduce their energy consumption by almost a quarter and delivered a 21% reduction in greenhouse gas (GHG) emissions in the past five years, cites the report. In this new era of a dual transition to an eco-digital economy that delivers not only economic value, but also environmental and social value, the scaling up of digital adoption will propel economic growth with sustainability at its core. 

More collaborative and platform-driven than ever before, this eco-digital era™ is giving rise to new business models and revenue streams, as well as enhanced cost efficiencies, all driven by data utilisation, cloud technology, collaborative ecosystems, and connected products and services. According to the report, seven in 10 organisations agree that digitally driven business models will become a key contributor of revenue growth in the next three to five years. Furthermore, 60% expect digitally driven business models to generate more revenue than their traditional business models.

“In the eco-digital era, there is greater exploration of digital technologies’ value to business – for instance by the scaling of data and cloud, and by having digital technologies play a crucial role in achieving sustainability goals. There is also a fast evolution of emerging tech such as generative AI and synthetic biology, and greater collaboration giving rise to digital ecosystems,” comments Dr. Suraj Srinivasan, Philip J. Stomberg, Professor of Business Administration at Harvard Business School and Head of the Digital Value Lab at the Digital Data and Design Institute at Harvard. “This shift is truly fundamental, cross-sectoral and global in nature. One of the biggest questions that organisations have to address and manage, as they scale, is knowing what to centralise and what to decentralise in terms of platform architecture, and most importantly, data governance.”

Mainstream technologies at scale set to deliver most value

Investment in digital transformation – from scaling-up mainstream technologies and implementing cybersecurity measures, to reskilling the workforce and automating business processes – is expected to result in the most significant returns over the next five years, from 4% at present to 14% in 2028.

According to the report, around half of organisations (48%) are either at the planning stage or actively developing strategies to harness the potential of emerging technologies such as edge computing and the much-hyped generative AI. However, it is the mainstream technologies such as data and analytics and cloud at scale that organisations believe will deliver the most powerful business benefits over the next five years.

“The eco-digital economy is unlike anything that has come before it, and society has harnessed only a fraction of the overarching potential that mainstream technologies such as cloud, AI, and automation hold,” said Fernando Alvarez, Chief Strategy and Development Officer at Capgemini and Group Executive Board member. “Organisations will need to leverage focused efficiencies in their core business, enabled by digital, in order to free up investment to support their dual transition. We are at the dawn of a new transformative era and we have only scratched the surface of how digital technologies can help expedite the delivery of substantial economic, environmental, and societal benefits.”

Implementing digital technologies has enabled organisations to reduce their energy consumption by almost a quarter

In the past five years alone, implementing digital technologies has enabled organisations to reduce their energy consumption by almost a quarter (24%) and delivered a 21% reduction in GHG emissions. The report estimates that the reduction of global GHG emissions through the use of digital technologies by 2028 will outweigh the expected increase of emissions attributed to digital.

Almost 40% of the total workforce due to be dedicated to digital initiatives in the next 3-5 years

The global workforce will require significant transformation to keep pace with technological advancements at scale across industries. With 64% of organisations investing in reskilling their existing workforces, there is a need for flexible frameworks that allow for rapid evolution.

Methodology

The Capgemini Research Institute surveyed 1,500 senior executives (director level and above) from 1,350 large organisations with annual revenue of over USD 1 billion each (or annual budget of over USD 50 million each for public sector entities) and 150 startups valued at over USD 1 billion each, all of which are actively pursuing multiple digital initiatives and/or have a comprehensive digital strategy in place. The Institute also conducted in-depth interviews with 26 senior industry executives and experts. The organisations came from a range of sectors, including automotive, consumer products, retail, life sciences, banking and wealth management, property and casualty insurance, telecom, energy and utilities, aerospace and defense, technology, industrial manufacturing, and public services. They are based in 14 countries across North America, Europe, and APAC.

[1] The eco-digital economy refers to a dual transition to an economy that delivers not only economic value, but also environmental and social value. In the eco-digital era™, there is greater exploration of digital technologies’ value to business (digital technologies playing a crucial role in achieving sustainable goals), as well as the fast evolution of emerging tech such as generative AI and synthetic biology, and greater collaboration giving rise to digital ecosystems.