The rise of subscription models: Revolutionising truck ownership

Capgemini’s new research report provides much-needed data on truck customers’ acceptance, expectations, and preferences around subscription models.

The findings are significant for the automotive industry as a whole, and not only for commercial vehicles.

Our research covers both battery electric vehicles (BEVs) and hydrogen fuel cell electric vehicles (FCEVs). Subscription-related issues explored include acceptability of subscription services, willingness to pay a premium, and services to be included. The findings are interpreted in the light of respondents’ preferences for EVs versus ICE trucks.

In addition to confirming some of the industry’s existing beliefs and expectations around subscription models, the research brings valuable insights.

For example, the finding that many customers would choose OEMs as their preferred provider of subscriptions suggests that offering subscriptions can maximise truck sales, as well as opening up other opportunities.

The results also suggest that a well-designed subscription offer could help to accelerate electrification – good news for both businesses and automotive sustainability.

After describing and commenting on the research findings, our report recommends actions that truck OEMs can initiate now to benefit from these opportunities.

To find out more, please download the report today.