Generative AI: Accelerating sustainability through responsible innovation

Generative AI has taken the world by storm, promising to transform industries. However, this innovation comes at a price and it’s not just monetary.

Unfortunately, the cost is not on everyone’s radar. Global organisations have an opportunity to more effectively monitor the energy and water consumption associated with their generative AI initiatives.   

As a global company dedicated to harnessing the power of technology to create a tangible, positive impact for our clients and society at large, at Capgemini, we are balancing the potential of generative AI while considering the cost to the planet by:

1. Establishing clear guardrails and embedding sustainability into design in order to mitigate generative AI’s negative impact
2. Enabling our clients to accelerate sustainability by using generative AI
3. Delivering tangible benefits related to our clients’ UN Sustainable Development Goals commitments through the use of generative AI.