Welcome to our Consumer Health hub

A great consumer health shift is upon us.

The consumer health industry is booming. Projections indicate the market will grow from $351.46 billion in 2023 to $713.92 by 2033, as shoppers increasingly seek out products and brands that will help them lead healthier, more active lives. 

This explosive growth is driving many traditional consumer products companies to pivot towards health-focused offerings, having recognised personal wellbeing as a rising tide that must be swam with, not against. But brands looking to repeat this success by simply rushing out health-focused lines should think again. Here at Capgemini, we’ve identified fundamental trends to consider before pouncing on the pivot.

It’s what is on the outside that counts, two-thirds of consumers are willing to switch loyalty based on nutrition scores, according to our latest research, with food scores a key factor in brand choice for 76% of millennials, 71% of Gen Z, and 67% of consumers globally. But they’re not the only concern. Though price is still important, according to our research, sustainability is a critical factor in purchasing decisions for 64% of consumers overall.

Consumer Products organisations must be confident their business delivers beyond the product. In the age of data deep-dives and social media sleuths, companies can’t hide or fudge their duplicities (or perceived duplicities) for long. You need quality assurance end-to-end. Everything should sit behind and be true to a strong corporate value because customers will be looking at it and they want the security of feeling that anything they pick up is genuinely good for them and the planet.

Armed with our deep industry expertise and market-leading capabilities in data & AI, Capgemini can take an end-to-end approach to transforming your entire business into a consumer health-focused organisation that’s attractive to conscious consumers.