An experience that starts on one channel should continue seamlessly on any other, be it in-store, online, social ad, or mobile app.

Connecting these touchpoints through context – customer intent, behavior, preferences, and momentary needs – is the key to delivering effortless experiences.

Modern experiences hinge on two forces: hyper-contextualization – real-time interactions that respond to a customer’s environment, intent, and emotional state – and multi-connection – a network of touchpoints that enable dynamic, non-linear journeys reflective of individual needs and preferences. 

Together, this creates what we call total experience: an intelligent, interconnected ecosystem where each interaction informs and invites the next, based on the needs of each individual.

Using context to connect every touchpoint into one continuous experience

With User Experience and Front-End Interactions (UX & FEI), a new AI-powered offer from Capgemini, organizations can connect touchpoints through context, blending intelligent front-end engineering with personalized content delivery to create meaningful, relevant, dynamic connections across channels, consistently and continuously.

With UX &FEI, brands can create immersive, intuitive user-centric interfaces that integrate AI technology, data, and design to adapt in real time to users’ behaviors, environments, and intent, making every touchpoint an opportunity to strengthen and extend the experience.

“Effortless experiences aren’t created by chance, they’re carefully architected and executed through AI, data, design, and human insight. With UX&FEI, clients can bring these elements together to design intuitive, context-aware digital interfaces that deliver hyper-contextualized, multi-connected experiences that mirror customers’ needs, preferences, and expectations.”

Amish Desai, Global Offer Lead, User Experience & Front-End Interactions