Connected marketing

Unlock the next level of content excellence with AI.

AI-Powered Marketing Content Orchestration is a technology-agnostic solution from Capgemini that integrates generative and agentic AI within existing platforms, tools, and processes to help teams automate and orchestrate every aspect of the content lifecycle. Powered by AI, the system learns over time, leveraging performance data to adapt content strategies, processes, and outputs to create better, faster, more relevant interactions with each and every content cycle.

From insight to execution, reimagine every aspect of the customer experience with AI.

AI-Powered Customer Activation and Marketing Journeys is the second pillar of our Connected Marketing ecosystem that helps brands create deeply contextualized experiences across channels based on real-time customer signals and comprehensive consumer profiles. Responsive and adaptive, the system leverages AI to trigger next-best actions and establish closed-loop feedback with sales teams, helping organizations achieve higher conversions, deeper loyalty, and stronger ROI.

Frictionless, intelligent marketing operations starts—and scales—with AI.

As marketing leaders face mounting pressure to deliver more with less, AI has become an indispensable tool in every modern marketing strategy. AI-Powered Marketing Operations is an offer from Capgemini that helps organizations harness the power of generative and agentic AI to augment human capabilities and transform traditional, manual processes into adaptive, automated actions.

Marketing agility is forged by strategy and fueled by AI.

Marketing Organization Strategy is a foundational element within the AI-Powered Connected Marketing ecosystem that helps teams redesign their operating models and establish the processes, culture, and technology needed to foster, enable, and scale hybrid AI + human collaboration.

Great experiences require great technology.

Marketing Technology is a cross-solution capability within our AI-Powered Connected Marketing ecosystem that helps clients accelerate value through the optimal selection, implementation, integration, operation, and performance tracking of MarTech tools. Built for the future, our approach helps companies overcome the challenges of legacy systems and silos while also laying the foundation for the smooth adoption and scale of emerging technology solutions.