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Gen AI-driven content velocity

Unlocking marketing’s creative spirit with Gen AI

According to a Capgemini Research Institute report, over the next two to three years, close to 90 percent of marketing organizations will implement generative AI to support text, image, or video content generation. The question is: How can your organization accelerate the path to value and amplify the impact of these investments?

With Gen AI-driven content velocity, marketing organizations can leverage the power of generative AI to increase content velocity and power scalable, cost-effective, and always-on campaigns. Using our trusted content transformation framework, your team will be able to quickly adopt, scale, and mature the use of AI across the content value chain, enabling them to automate or streamline core tasks, including content ideation, creation, delivery, and optimization.

“For modern CMOs, meeting the future needs for relevant, personalized content will require robust generative AI capabilities that help teams quickly and effectively ideate, create, adapt, and scale effective campaigns. With Capgemini’s new Gen AI-driven content velocity offer, your team will be better positioned to meet this need, empowering them to achieve more impactful content generation much faster, and enabling your organization to engage customers more effectively with tailored, timely interactions.”

Yvo Booisma, Global Connected Marketing Offer Leader

Client stories

    Wind Tre calls in new marketing capabilities in support of customer experience

    By engaging with Capgemini, Wind Tre develops and implements a solution based on Pega, Adobe and Google Cloud components that enables more personalized inbound and outbound customer communication.

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    Subway drives digital transformation to deliver a better brand experience

    Iconic global brand selects Capgemini as its strategic digital-transformation partner

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    Fluidra builds a new model for website design

    Fluidra partnered with Capgemini to implement Adobe Experience Manager on AWS infrastructure, thereby providing a standardized skeleton on which new websites could be built

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    FILA transforms into an experience-driven retailer

    FILA transforms into an experience-driven retailer

    Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

    Read more

      Research and insights

      Capgemini Research Institute

      Generative AI and the evolving role of marketing: A CMO's playbook

      capgemini-research-institute
      Point of view

      Effective investment in generative AI for marketing
      Point of view

      Dynamic modular content creation at scale

      Meet our experts

      Alex Smith-Bingham

      Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
      “Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”
      Darshan Shankavaram – Our Expert

      Darshan Shankavaram

      Executive Vice President, Digital Customer Experience Global Practice Leader
      Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.
      Naresh Khanduri – Our Expert

      Naresh Khanduri

      Global Generative AI for CX Lead, Capgemini
      Naresh with over 6 years at Capgemini, currently serves Executive Vice President – Global Head Generative AI for CX. He drives the design and execution of key strategies that differentiate Capgemini in the marketplace. His expertise in Data and Generative AI enhances customer experience across Marketing, Sales, Service, and Commerce, shaping the future of CX through innovative AI applications.

      Marie-Cécile Puissochet

      Content Marketing Offer Lead, frog, part of Capgemini Invent
      Marie-Cécile is a Content Marketing expert with more than 10 years of experience helping Top 100 organizations in creating data-driven strategies to offer impactful experiences to their audiences and designing supporting process, tools and operating models to deliver at scale. She currently focuses on how Gen AI is an opportunity to accelerate content lifecycle and manage creative costs, but also a challenge for marketing teams that must transform their ways of working to embrace its full power.

      Abi Feseha

      Global offer leader
      Abi is a digital transformation leader at Capgemini, specializing in marketing and customer experience. As Head of Digital Marketing Americas and Global Marketing Offer Lead, she develops innovative marketing solutions for clients. With extensive consulting experience, she has led transformative engagements for Fortune 500 companies, focusing on data-driven insights, emerging technologies, and human-centered methodologies to drive business outcomes.