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How RAG Based Custom LLM can transform your Analysis Phase Journey

Hemank Lowe
24 Sep 2024

Gathering project requirements is laborious – and often incomplete or inaccurate. Here’s how Gen AI can make the process more efficient and comprehensive

The cornerstone of any successful software development project is comprehensive requirements. But gathering, analyzing, documenting, and structuring requirements can be tedious, and the results are often laden with errors.  

The traditional process for gathering requirements and documentation is manual, which makes it time-consuming and prone to inaccuracies, omissions, and inconsistencies. This can lead to miscommunication, missed requirements, and costly reworking needed later in the development process, all of which can impact the success of a project. 

Here’s a glimpse into how our team has been leveraging generative AI to improve the process of requirements gathering. Here’s how.  

Taking a RAG approach  

The retrieval-augmented generation (RAG) approach is a powerful technique that leverages the capabilities of Gen AI to make requirements engineering more efficient and effective. 

What is Retrieval-Augmented Generation (RAG)? 

According to Google Cloud, RAG (Retrieval-Augmented Generation) is an AI framework combining the strengths of traditional information retrieval systems (such as databases) with the capabilities of generative large language models (LLMs). By combining this extra knowledge with its own language skills, the AI can write text that is more accurate, up-to-date, and relevant to your specific needs. 

As a Google Cloud Partner, in this instance we refer to text-based Gemini 1.5 Pro, a large language model (LLM). Gemini 1.5 Pro automates and enhances requirements engineering, by using a retrieval system that fetches relevant document chunks from a large knowledge base, as well as an LLM that produces answers to prompts using the information from those chunks.

This system excels at interpreting the nuances of human language, allowing it to grasp the true intent behind user inputs and project documentation. Its deep language understanding leads to more accurate and relevant requirements.

Unlike conventional tools that simply rephrase existing information, Gemini 1.5 Pro can generate entirely new content, drawing on its vast knowledge base and understanding of user needs. This fosters innovation and ensures the system caters to unforeseen scenarios.

Gemini 1.5 Pro automates a significant portion of the manual work involved in requirements analysis, saving time and resources. It can handle large volumes of data with ease, making it ideal for complex projects. It’s also able to handle various document types, including Word, PDFs, CSV files, etc. It learns quickly with limited data, can reason through complex problems, leverages real-world knowledge, and transfers its learnings across tasks.

The following example illustrates a detailed response delivered through our RAG-based custom LLM, as compared to the response produced by a public LLM:

As these examples clearly show, the benefits of a RAG-based approach with Gemini 1.5 Pro include the ability to capture a wider range of stakeholder needs and expectations, which leads to more complete requirements.

What are the pros/ cons of using Gemini 1.5 Pro for RAG vs. other multimodal AI models?

Pros:

  • Enhanced accuracy and relevance: Gemini 1.5 Pro combines traditional information retrieval systems with generative large language models (LLMs), resulting in more accurate, up-to-date, and relevant text generation1.
  • Deep language understanding: It excels at interpreting the nuances of human language, leading to more accurate and relevant requirements2.
  • Innovation and flexibility: Unlike conventional tools, Gemini 1.5 Pro can generate entirely new content, fostering innovation and catering to unforeseen scenarios3.
  • Efficiency: It automates a significant portion of the manual work involved in requirements analysis, saving time and resources4.
  • Scalability: It can handle large volumes of data with ease, making it ideal for complex projects4.
  • Versatility: It can process various document types, including Word, PDFs, and CSV files4.

Cons:

  • Dependency on data quality: As with all AI models, the effectiveness of Gemini 1.5 Pro depends on the quality and comprehensiveness of the data it retrieves and processes.
  • Complexity: Again, as with all AI models, implementing and maintaining a RAG-based system with Gemini 1.5 Pro may require significant technical expertise and resources.

Use cases for a RAG-based approach to requirements engineering

The following use cases showcase two scenarios where we’ve found a RAG-based approach to requirements engineeringto be valuable.

User research and behavior analysis

  • Use case: Analyze user interviews (audio and video data)
  • Benefit: Gain deeper insights into user needs, pain points, and behavior beyond what’s explicitly stated. For example: identify frustration in user tone during interviews or observe user body language in videos.
  • Expected outcome: Develop software that better addresses user needs and provides a more intuitive user experience.
  • Challenge solved: Uncovers implicit user behavior and emotions not readily captured through traditional surveys or questionnaires.

Identifying operational inefficiencies

  • Use case: Analyze security footage, equipment operation videos, and employee training sessions (audio and video data) to generate the functional requirements, user stories, or epics for the solution.
  • Benefit: Identify and capture requirements for the potential security risks, inefficient processes, and areas for employee training improvement.
  • Expected outcome: Develop software that optimizes workflows, strengthens security protocols, and enhances employee training methods.
  • Challenge solved: Gain objective insights into operational processes by analyzing visual data alongside audio instructions or explanations.

Leveraging the cutting-edge capabilities of RAG and Gemini 1.5 Pro LLM offers a promising solution to the challenges faced in traditional requirements engineering. Automating generation, improving accuracy and scope, and ensuring security and explainability revolutionizes the way software requirements are gathered, documented, and managed, leading to a more efficient, effective, and secure the end-product.

Customers can connect to have a detailed discussion on their modernization journey where we can help them through the requirements analysis, functional requirements, epics and User stories generation.

Interested in exploring the Google Cloud RAG Based Custom LLM for your Analysis Phase Journey? Contact us for more information and an assessment – googlecloud.global@capgemini.com 

Author

Hemank Lowe

Hemank Lowe

Senior Director – Global Google Cloud Sub Practice Leader for Cloud and Custom Applications
Hemank is an experienced cloud expert with over 5 years in Google Cloud architecture, Generative AI, and data analytics, holding three Google certifications (Cloud Architect, Data Engineer, Cloud Digital Leader) and a Master’s in Computer Applications. With 22+ years of diverse industry experience, excels in delivering Enterprise architecture solutions on the Google Cloud Platform and advocating for technology in business transformations.

    Unleash your business edge with a “shared fate” approach to cloud security

    Capgemini
    Capgemini
    23 Sep 2024

    Exploring how embracing cloud security on Google Cloud can transform your business in an interconnected world. 

    Many companies are prepared for the security challenges that will come their way, but others are far from ready – and that is a risky divide. Data security can literally make or break a business, but so many enterprises view it solely as a defensive practice. And the threats are significant. The global damage total from cybercrime is expected to reach $10.5 trillion by 2025. This is only made worse by ongoing global skills shortage, geopolitical challenges, and supply chain vulnerabilities.  

    The rise of artificial intelligence improves and complicates the situation. Security teams can leverage AI to enhance compliance, data analysis, and defense strategies, but malicious actors will benefit too. AI-driven phishing scams, for example, will threaten both personal information and corporate defenses. Our recent report  concluded that “48 percent of business executives rate data protection and privacy concerns as among the biggest risks associated with generative AI.”

    While security for generative AI use cases is still a work in progress, any organization using Gen AI applications must consider the security implications and put measures in place – whether using Gen AI tools for specific business use cases, or looking at preventing Gen AI-powered malicious activities.  

    Security is essential for preventing threats but the tendency to see it only as a defense can create negative perceptions and may cause businesses to act out of fear. 

    There is a different approach: security can be deployed as a business enabler. Of course, security operations and compliance are essential defensive practices as well, but enterprises that consider security operations to be more than just a necessary part of doing business can begin to leverage security as a tool for strategic growth. 

    Transforming business security: Google Cloud’s “shared fate” approach 

    Unlike other hyperscalers that provide customers with security components but let them assemble these themselves—often leading to errors—Google Cloud adopts a more collaborative approach with its clients. 

    This starts with the build and deployment and continues through the lifecycle of their applications. Google takes a “shared fate” approach to security, meaning the company invests heavily in client outcomes – providing more prescriptive guidance and blueprints, which optimizes security in an opt-out approach that reduces overall risk as services in the cloud are built and migrated. Google also provides tools like Risk Manager at no additional cost to help clients manage ongoing security and compliance.  

    We bring GC into the fold along with our best-in-class tools to manage our clients’ total estate – whether Google is the sole security vendor or one of many. Then we layer in a nuanced approach based on domain expertise and sector-specific needs. For example, thanks to our in-depth expertise in the unique security needs of the financial services sector, we can bring more specific control blueprints for things like SEC regulation compliance in the US, while also keeping an eye toward the future on new regulations like DORA in the EU. And this is equally the case in a wide range of sectors – from manufacturing to healthcare to aerospace and defense. 

    While GC’s security blueprints provide very good baselines, our experience and expertise in industry empowers us to bring more granular and audit-proven security controls for client-specific verticals. We build on top of GC security solutions to add our compliance and regulatory expertise and augment risk transfer solutions by way of continuous compliance, which allows clients a real-time understanding of their security state. 

    This level of granularity often relieves security concerns at the board level and enables enterprises to better optimize their cyber insurance posture, to keep insurance costs down while maintaining advanced coverage. 

    Security can be an accelerator for business, paving the way for innovation and growth by fostering trust and confidence. That’s why we go beyond safety and compliance: we aim to deliver security solutions that allow our partners to grow and thrive. Here’s how. 

    Security operations as a business enabler 

    Capgemini’s approach to building and delivering cloud security solutions is both progressive and pragmatic – and driven by four key principles. 

    1. Cloud infrastructure as an enabler – Cloud infrastructure enables all facets of security operations to be accomplished faster, more transparently, and more completely. Cloud security tools offer flexibility and agility, which ultimately improves security. 
    2. Security is as much about culture as it is about strategy – When building and implementing a cloud security strategy, we believe it’s important to create support at all layers of the organization. Security needs to be an embedded partner and cannot be perceived as outside the team. 
    3. The importance of starting with a solid foundation – Security has a critical role to play in overall delivery velocity, and automation here is key. But when you’re building automation, you need to have the right foundation first. 
    4. Consider the future carefully – You don’t necessarily need to immediately adopt new security paradigms such as Zero Trust, self-healing apps, or AI for Security, but you do need to understand how they may change your business in the long run. 

    We take a lifecycle approach to our cloud security portfolio, ensuring we fulfill clients’ needs no matter where they are on their journey to a secure cloud. For example, clients in the beginning of their cloud maturity model often benefit from quickly establishing effective governance and building appropriate compliance tooling. We work with them to establish their security foundations, while clients that already have governance or a consolidated cloud team often look for validation and ongoing assessment support. For them we look at cloud adoption, modern framework and workload assessments, and ongoing support as they establish their cloud security best practices.  

    We leverage our experiences across more than 3,900 customers and 15 operations centers, as well as the best of GC’s tools, such as Chronicle SecOps’ speed and scale, threat hunting capabilities, and advanced analytics to ensure comprehensive security protocols are in place for all Gen AI applications and use cases. Together with Capgemini’s 24×7 monitoring and expertise with almost 100 playbooks, it’s a winning combination to help our clients achieve concrete business outcomes – over and over again. 

    Interested in exploring the “shared fate” approach to cloud security with Google Cloud? Contact us for more information and an assessment – googlecloud.global@capgemini.com 

    Driving sustainable change in the workplace: The power of My Sustainability Score

    Aleksandra Domagala
    23 Sep 2024

    In today’s rapidly evolving business landscape, sustainability is no longer just a buzzword – it’s a critical driver for success and environmental stewardship. Organizations worldwide are realizing that integrating sustainable practices into their operations isn’t just beneficial for the planet, but for their business as well. A key enabler in achieving these goals is  My Sustainability Score,  a cutting-edge tool designed to engage employees, educate them on eco-friendly habits, and drive real behavioral change within the workplace.

    Engaging employees in sustainability: The key to success

    A significant challenge companies face when rolling out sustainability programs is getting employees actively involved. According to our CRI research , employees are more likely to stay  with companies that have strong sustainability commitments. My Sustainability Score addresses this by making sustainability efforts personal, engaging, and fun.

    Employees are encouraged to incorporate eco-conscious habits into their daily work routine through gamification mechanics such as points, badges, challenges, and rewards. Whether it’s reducing energy use or minimizing waste, employees can track their progress and earn recognition for their sustainable behaviors. This competitive and rewarding experience not only boosts engagement but also strengthens the company’s culture of sustainability.

    Educating at scale: Reaching every employee

    Beyond engagement, education is vital to the success of any sustainability initiative. Many employees want to contribute, but may not know how to make meaningful changes. My Sustainability Score addresses this challenge by offering a multichannel education platform that scales across the organization.

    With content ranging from sustainability articles and daily eco-tips to full-scale communication campaigns, employees are equipped with the knowledge they need to adopt greener habits. The tool’s integration with intranet platforms, virtual agents, and dedicated SharePoint sites ensures that the educational content is easily accessible, no matter the employee’s role or location.

    This consistent stream of relevant information helps employees understand the impact of their choices, and promotes ongoing learning. As a result, companies can accelerate the shift towards more sustainable workplace practices.

    Driving behavioral change with a structured approach

    Creating awareness is just the first step – transforming awareness into action requires a more structured approach. My Sustainability Score is designed to drive lasting behavioral change by guiding employees on a personalized sustainability journey.

    The tool is integrated with our premium workplace services offering, Experience Management Service (XMS), which measures employee behaviors in real time. By analyzing data on sustainability actions, the tool identifies opportunities for improvement, which  empowers employees to make impactful changes. This measurable approach ensures that sustainability becomes a central part of the company’s operations and culture.

    Measuring, analyzing, and improving impact

    For organizations committed to sustainability, tracking progress and analyzing outcomes is crucial. Our Experience Management offering provides robust measurement tools that allow businesses to track key sustainability metrics – such as CO2 emissions, energy consumption, and employee behavioral change accelerated by My Sustainability Score.

    Organizations can visualize their sustainability efforts and evaluate their effectiveness by leveraging real-time data and integration with tools like Power BI and SharePoint. These insights enable leaders to prioritize future actions and continuously improve the company’s sustainability programs.

    In fact, companies that set measurable sustainability goals have reported 20 percent greater profitability than those without measurable initiatives. By measuring impact, the tool empowers businesses to turn sustainability into a strategic advantage.

    Building a culture of sustainability

    Ultimately, the goal of My Sustainability Score is to foster a sustainability-first culture within organizations. By offering a seamless blend of engagement, education, behavioral management, and impact measurement, the tool helps employees feel invested in the company’s environmental goals.

    When employees understand their impact and are recognized for their contributions, sustainability becomes ingrained in the company culture, leading to a more committed and environmentally conscious workforce. The benefits extend beyond environmental impact – research shows that companies with strong sustainability cultures outperform their peers in terms of employee productivity.

    A future of sustainable workplaces

    The shift toward sustainable workplaces is not just a trend – it’s a necessity for business resilience and environmental stewardship. By leveraging this tool, organizations can create meaningful and measurable changes that benefit the planet and drive long-term success.

    The future of work is sustainable, and My Sustainability Score is at the forefront of this transformation, enabling businesses to build greener, smarter, and more engaged workplaces.

    As more organizations embrace this innovative solution, we’re paving the way for a more sustainable and prosperous future. Ready to lead the change? Discover how Capgemini’s My Sustainability Score can help your organization build a more sustainable workplace and drive real environmental impact. Contact us.

    Author

    Aleksandra Domagala

    Aleksandra Domagala

    Product Manager, CIS
    Aleksandra is a Product Manager with a background in organizational psychology which enables her to create evidence-based solutions, adjust them to a multicultural context, and design delightful user experiences. She is engaged in the development of immersive workspaces and sustainable workplace solutions. Aleksandra has vast experience in digital transformations, employee research, consulting and change management.

      A new IT landscape to future-proof the automotive supply chain

      Tobias Obladen
      Sep 11, 2024

      Multi-tier orchestration and effective real-time collaboration are key capabilities for competitive supply chain management in automotive, but they require a special IT landscape.

      This article makes the case for orchestration and collaboration, explains the enabling role of IT, and outlines a proven approach to implementing the right IT landscape.

      Today’s business challenges call for unprecedented cooperation

      Today, automotive OEMs and their suppliers face business challenges that are difficult for a single company to tackle on its own. These automotive industry supply chain challenges include verticalization, localization and diversification, and digitalization within shorter product lifecycles.

      Verticalization

      OEMs have become much more engaged with the E2E value chain than in the past. They now get involved in direct sourcing of raw materials (e.g. battery raw materials like lithium or cobalt). They also interact directly with subcomponent manufacturers (e.g. semiconductor companies) to secure long-term supply. In addition, OEMs need to recycle and then (re-)provision secondary materials to support their circularity and sustainability strategies.


      This verticalization brings complex requirements for OEMs in terms of the need to deal with hardware, software, raw materials, and so on – and to interact with the suppliers of all these resources.

      Localization and diversification

      Automotive sourcing strategies are becoming much more “local-for-local.” This reshoring is intended to reduce dependencies and strengthen adaptability in case of disruptions. It does so by shortening transportation routes and delivery times and providing alternative supply sources in case of unexpected supplier outages. Reshoring can also help companies meet social responsibility and automotive sustainability goals.

      At the same time, OEMs are diversifying their approach to procurement. They’re optimizing timing of their procurement – for example, when a resource is very limited, an OEM may decide to buy the entire supply for the next five years. They are also creating supply chain redundancies, perhaps working with multiple suppliers rather than a single gigafactory to reduce their risk. And they’re diversifying logistics – the same goods might be transported from the same supplier by both train and ship, for instance. While beneficial, changes like these further complicate supplier interactions.

      Digitalization within shorter product lifecycles

      Auto manufacturers are incorporating new digital technologies into their products. For example, they’re adding AI assistants and ADAS systems to vehicles, and moving toward software-defined vehicles. Manufacturing and other processes are undergoing a similar transformation, with machines rapidly gaining intelligence. These changes require the integration and synchronization of very different software and hardware value chains.

      These requirements arise at a time when product lifecycles are shortening. This change is linked to digitalization in that companies need to offer customers frequent software updates – but it is also a general business trend associated with competitive pressure for a shorter time to market.

      The solution: multi-tier orchestration and real-time collaboration

      Because they require specialist knowledge and assets, challenges like these necessitate an increasingly diverse set of players. Tackling the challenges also leads to more intricate relationships with suppliers of different types and on different tiers of the supply chain, which adds to the complexity of interactions.

      Collaboration with many of these suppliers also needs to take place in real time – for example, risk management requires sharing of the latest data. To facilitate this real-time collaboration and increase supply chain resilience, auto companies need to be able to orchestrate complex webs of suppliers.

      The need for collaboration and orchestration also applies to internal functions and departments. Companies must start planning their sourcing from the earliest stages of product development, and that can only happen if the whole organization shares the same strategic view. In addition, different suppliers will be interacting with different parts of your company throughout the product lifecycle – another reason why a unified view is needed.

      Orchestration and collaboration need a new IT landscape

      Today, however, most auto companies tell us that their current IT gets in the way of doing all this. So what new IT capabilities are needed?


      First, the new IT landscape must incorporate industry standards within a consistent supply chain framework and operations reference model across departments and partner companies.

      Second, it must be able to integrate data from various internal and external data sources (e.g. ERP core systems including OMS, MES, TMS, and PLM), third-party data providers (for example, of risk data or customs data), and industry data ecosystems such as Catena-X.

      Third, the IT landscape must offer truly integrated business planning and business optimization, together with intelligent decision-making support based on reliable, real-time information. The information should be fully up to date so that the company can instantly adjust plans when circumstances change. If there’s a problem with one supplier, for instance, being the first OEM to contact an alternative supplier confers a competitive advantage.

      How to migrate to your new IT landscape

      Implementing a landscape like this is arguably the single most important step companies can take to future-proof their supply chain. But planning the move, and choosing the right technologies and providers, is a significant undertaking.

      It can be a lot easier if you start with the right “canvas”: an automotive-specific framework and toolset that helps you create a vision of your desired supply chain, and then analyze that vision from a process perspective, looking at everything from raw materials to customer.

      You can then assess how far your vision of the future supply chain can be realized with the current state of the company’s process and system landscape. After gaps between vision and reality have been identified, the canvas guides the process of developing a roadmap for building the new IT landscape, complete with all the tools you need for business operations transformation – and for effective collaboration and orchestration.

      Future-proof your supply chain now

      As the first element of Capgemini’s Automotive Supply Chain Resiliency offer, we have developed a canvas or framework of the kind just described. We’ve already used it successfully to help a major automotive client launch their journey to the competitive automotive supply chain of the future.

      We follow a “building block” approach that enables rapid identification and implementation of the best technology solutions. These solutions are integrated seamlessly into your existing IT landscape, ensuring a close match for your individual business model and strategy.

      While drawing on our own deep specialist knowledge of the industry and its processes – including development, sourcing, production, and sales – we also partner with a comprehensive range of technology providers. These include vendors of applications for integrated planning, third-party data, and underlying technology stacks that support the custom development of automotive supply chain solutions. Our partnerships with carefully chosen startups give you low-risk access to the latest innovations in areas such as AI.

      Get in touch to start your supply chain transformation journey right now.

      Tobias Obladen

      Tobias Obladen

      Director Automotive, Capgemini Invent
      With more than 15 years of experience in the automotive industry, Tobias advises customers on optimization of their value chain. His focus lies on core objectives such as resilience, sustainability, digitalization and on the seamless integration of processes and data from development, procurement, and production with supply network partners. His key projects include the development of supply chain collaboration platforms, risk management solutions, organizational realignment and evolution of supply chain functions.

        Expert Perspectives

        Customer experience, Intelligent industry, Mobility

        Automotive transformation is tough

        Rainer Mehl
        Aug 13, 2024
        Mobility, Sustainability

        Commercial vehicle and supply chain sustainability

        Fredrik Almhöjd
        Dec 12, 2023

        Exploring new railway technology strategy
        “Or why I prefer those Black Angus in my sandwich”

        Capgemini
        Capgemini
        20 Sept 2024
        capgemini-engineering

        Michael Davis and Vijay Anand Sundaresan from Capgemini Engineering, working with Rishi Raj Maulick from Qualcomm Technologies, Inc., outline the keys to successful technology strategy for the railway industry.

        “To succeed, you must have the willingness to try, the determination to succeed, and the passion to carry you through.”

        George Stephenson, civil and mechanical engineer, and renowned “father of the railways”.

        For almost two centuries, the world’s railway systems have underpinned economic and industrial growth. They have opened new markets, enabled the migration of labor and the availability of education, brought communities together, and facilitated the same-day transport of timely goods, like fresh produce, with subsequent health and social benefits. In fact, the impact of railways globally throughout the nineteenth and twentieth centuries has been far-reaching and practically immeasurable.

        In more recent times, however, railway companies around the world (both private and public) have faced challenges, from the road haulage boom of the mid-twentieth century to the rise of digital communications and commerce of the past few decades.

        But let’s not be too downbeat about rail’s future. In fact, one could argue that the railways are poised to enjoy a resurgence in importance and prominence… if their leaders are bold enough to take full advantage of what technology has to offer.

        Let’s talk technology

        It may be a cliché, but newer connectivity and computing technologies, like edge, AI and 5G are revolutionizing many aspects of our lives – and this is especially true where these technologies combine.

        Below we define three pillars for new railway technology solutions.

        1. Connectivity: Already recognized as key to any future strategy through the establishment of the Future Railway Mobile Communication System (FRMCS), railway lines, almost by their very definition, traverse rural, isolated regions where 5G phone masts are few and far between. Yet, as the International Union of Railways (UIC) notes on its FRMCS page, future railway digitalization will “need to transmit, receive and use increasing volumes of data.” Wi-Fi – whether onboard, on site or en route also has a role to play alongside 5G.
        2. Edge Computing and Artificial Intelligence (AI): When computational processes can be executed “at the edge”, the reliance on continuous, real-time connectivity is somewhat negated (or, at least, relieved) and offers benefits in terms of latency, bandwidth, scalability, and reliability.
        3. Rail industry specificity: This might sound obvious, but you can’t apply generic solutions to specific challenges. An appreciation, passion and knowledge of the railway industry is essential to deliver an enduring, appropriate, and reliable solution. 

        The potential benefits

        Railroads could realize certain benefits by implementing these solutions, such as:

        • Safety: as more timely awareness of problems in the field can facilitate quicker and more accurate alerts and solutions
        • Reliability: given that accumulated data should reveal trends and root causes such as higher incidences of road crossing issues or track wear-and-tear than elsewhere that can be addressed over time
        • Operational efficiencies: where improved maintenance and preventive measures yield better traffic flows and potentially lower costs

        Through the looking glass – Kansas, 2:33am July 14, 2030

        It’s just after 2:30am. A set of the latest Tier 5 diesel technology locomotives are hauling just over a mile of intermodal rolling stock through the Kansas night. The cargo of auto parts and grain is headed for Texas, and then onwards to Mexico. In the cab, the engineer checks a digital dashboard that tells her that she is on time.

        “Phew”, she thinks, “it was looking like a late departure from the yard a few hours ago”. Two containers for this payload had gone missing – having been wrongly attached to a different train. Thankfully, a stock-taking drone earlier in the day had spotted the “mis-filed” containers and a work-order to move them to the correct train had been instantly raised and enacted.

        Just as the engineer is about to break open her lunch box, an alarm sounds. On the dashboard, a warning: her onboard systems have spotted an obstacle on a crossing ahead. It’s identified as a herd of cattle. A predefined message has been instantaneously sent to the Network Operations Center, who immediately begin monitoring and reporting the situation to all active rolling stock.

        “I prefer those Black Angus in my sandwich”, she thinks, “rather than on my tracks”.  She begins to apply the brakes as another message flashes. “Farm contact informed and responding”. A local dispatcher directs the train to reduce speed and a few minutes later, another message: “Obstacle clear”, followed by “Farm contact confirms line clear”.

        The dashboard had turned amber because of the delay but, within seconds, the dispatcher had posted adjusted speed instructions for a length of track about twenty miles further up the line. The dashboard tells the engineer that she will be back on schedule in 47 minutes and will arrive at her next destination exactly on time. “Yes”, she thinks, “I can live with that.” 

        Planning for the future starts today 

        These are just a few scenarios where, clearly, technology is used to resolve specific problems – but innovations in communications, connectivity, AI and edge computing create new possibilities for cost savings, process efficiencies and for addressing the skills shortages right across the vast landscape of services that is the rail freight industry.

        Indeed, if not addressed, the industry’s current challenges will only exacerbate with time, as rail freight is set to grow significantly in the coming years. As covered in a UIC report on North America, in the US, the Federal Highway Administration (FHWA) reports that total US freight shipments are rising from an estimated 1.7bn tonnes (in 2011) to 28.5bn tonnes (in 2040) – that’s a rise of 62%. The point is that leaders in this industry will need to start embracing new technologies now if the industry is to flourish in the years to come.

        Innotrans 2024 – come and see us

        Capgemini Engineering and Qualcomm Technologies, Inc. are two companies that are immersed in technology but, more than that, we both have an ethos that is focused on the success of our clients. We speak in terms of profitability, margins and resilience (as well as getting very excited about technology).

        If you’re going to InnoTrans, we would love to see you. Capgemini Engineering will exhibit in Hall 6.1 Booth # 345. Come and talk with us.

        Meet our expert

        Michael Davis

        Michael Davis

        Rail Industry Solutions Lead, North America, Capgemini Engineering
        Michael Davis leads Capgemini Engineering’s North America railroad sector, where he is responsible for the development of solution offerings for rail operators and manufacturers. He is also a leader in Capgemini’s Global Rail Center of Excellence. Michael has specialized in American freight railroads for over sixteen years of his twenty-four years in consulting, overseeing client engagements and leading large delivery teams.
          Vijay Anand

          Vijay Anand

          Senior Director, Technology, and Chief IoT Architect, Capgemini Engineering
          Vijay plays a strategic leadership role in building connected IoT solutions in many market segments, including consumer and industrial IoT. He has over 25 years of experience and has published 19 research papers, including IEEE award-winning articles. He is currently pursuing a Ph.D. at the Crescent Institute of Science and Technology, India.
            Rishi Maulick

            Rishi Maulick

            Strategy and business development, Qualcomm Technologies, Inc.
            Rishi leads the strategic partnerships for Qualcomm Technologies, Inc., where he is responsible for developing solutions that digitally transform Enterprise operations through edge AI and technology. He has about 2 decades of experience in the telecommunications industry where his roles have spread across engineering, product management and business development.

              Innotrans 2024

              Capgemini will be present at Innotrans 2024, the leading international trade fair for transport technology.

              The future of pharma MES

              Capgemini
              Capgemini
              Sep 23, 2024

              In our previous blog, we discussed the current state of Manufacturing Execution Systems (MES) in the pharmaceutical industry, highlighting the challenges and limitations faced today. As a natural sequel, this blog explores the future advancements in MES, promising greater integration, flexibility, and efficiency, and their potential impact on pharma manufacturing.

              Seamless Integration
              In the future, we think that MES will be seamlessly integrated with other systems, creating a unified digital ecosystem. Users will be able to interact with a single, cohesive system without realizing the underlying complexities. This seamless integration will eliminate the need for custom-built interfaces and will ensure a smooth data flow across all systems.

              Enhanced User Experience
              The future MES will also offer an intuitive user experience. Users will be able to interact with the system effortlessly, akin to driving a car without thinking about its mechanics. This user-friendly interface will make it easier for personnel to access and utilize data, thereby improving overall efficiency.

              Support for Different Pharma Manufacturing Types
              Future MES systems will have the capability to support continuous manufacturing, personalized medicine manufacturing, and existing batch manufacturing.

              Shift in Licensing Models
              Many pharma manufacturing companies will experiment with and adopt a SaaS licensing model. This shift will also motivate medium and small-sized companies to implement MES solutions.

              Advanced Technologies

              1. AI and Machine Learning: AI and ML will play a significant role in the future of MES. These technologies will enable predictive analytics and anomaly detection, enhancing decision-making processes. For instance, AI can help identify variability in product output and suggest potential root causes, making it easier to address issues proactively.
              2. Generative AI: The integration of generative AI will allow users to interact with MES through natural language, making data retrieval and analysis more accessible. This will enable operators to ask questions and receive insights in a conversational manner, further simplifying the use of MES.
              3. Cloud-Based Solutions: The shift towards cloud-based MES may offer greater flexibility and scalability. Cloud solutions can make it easier to deploy and manage MES across multiple sites, providing a unified platform for global operations. As these systems mature, clients will evaluate on-premises vs. cloud risks and consider changes to their strategies to take advantage of benefits outlined above. However, addressing technical constraints like latency and ensuring robust security measures will be crucial for widespread adoption.

              Sustainability and Efficiency
              Last but not least, Future MES will contribute to sustainability goals by optimizing resource usage and reducing waste. Integrating sustainability metrics into MES will drive greener manufacturing practices. For example, MES can help monitor and reduce energy consumption by optimizing equipment usage and minimizing waste.

              Conclusion
              The future of MES in the pharmaceutical industry is bright, with advancements in integration, user experience, and technology set to transform manufacturing processes. By embracing these innovations, pharma companies can achieve greater efficiency, flexibility, and sustainability in their operations.

              Authors

              Brian Eden

              Brian Eden

              Vice President, Global Life Sciences Technical Operations Leader, Capgemini
              Leading process and digital solutions in Pharma and Medical Device Operations “We are at an exciting moment when our data systems and analytics are finally capable of helping us fulfill the promise of Industry 4.0 for Pharma and Med Tech. We must move digital transformation forward boldly, all the while keeping our efforts grounded in the fundamentals of data architecture and Lean Thinking that got us to where we are today. “
              Laurent Samot 

              Laurent Samot 

              Vice President, Head of Smart Factory / Digital Manufacturing 
              As global head of the COE Smart Factory, Laurent is working with our digital manufacturing practices to implement the fourth industrial revolution: Industry 4.0.

                How FMI providers can lead a new wave of collaboration within Post-Trade Capital Markets

                Michael-Hughes
                Michael Hughes
                19 September 2024

                Financial institutions have faced many challenges in recent years concerning their post-trade processing. Despite efforts, it’s proven difficult for market participants to navigate these obstacles while improving efficiency and controlling costs. In this article, we examine industry challenges and discuss why it’s time for further collaboration across the market. We also explore why sharing expertise and costs across the industry benefit participants and unpack what Financial Market Infrastructure providers (FMIs) must do to create a shared industry solution.

                Reducing the Cost of Post-Trade Processing in a Challenging Environment

                Financial institutions in the post-trade ecosystem have faced challenging circumstances in recent years. Amidst geopolitical shocks and market volatility, institutions have aimed to comply with new regulations, enhance resiliency, and transform processes, all while controlling cost bases. To meet these demands, they’ve sought to leverage a combination of offshoring capabilities, process re-engineering, and new technologies. These efforts have led to incremental results, both in terms of optimizing costs and operational efficiencies. This is because the cost of processing trades is distributed across the trade lifecycle. Cost inefficiencies are embedded throughout the value chain, and individual solutions only remove them from a small part of the process.

                Little has changed since 2020, when the Bank of England noted that more than $20 billion is spent on trade processing each year, split across up to 23 services in the example of FX post-trade activities. This shows the scale of these cost inefficiencies and highlights the need for a holistic approach to tackle such a challenge.

                Banks have often solved their trade processing problems on their own, resulting in duplicative efforts across the industry. In their drive towards delivering a Common Domain Model, ISDA has previously suggested that if the industry adopted common data standards and addressed fragmentation, there would be an estimated 80-85% reduction from the dealer cost base of approximately $3.2BN . To mutualize costs, the widespread market adoption of standards and automation best practices will be necessary. Banks must look to central industry players such as market utilities and FMIs. These central players can deliver an impact by spreading costs and sharing infrastructure across the industry.

                Making the Case for FMIs

                FMIs are in a unique position to offer products and services centrally and at scale. The Bank of England Post-Trade Task Force supports this, highlighting that industry coordination mechanisms are required to overcome industry wide challenges. Therefore, operational and cost efficiencies would be best enabled by FMIs delivering a community build for three reasons:

                • Scale and community – FMIs serve a broad network of clients, meaning they are in a unique position to encourage and drive industry-wide standardization.
                • Expertise – FMIs bring awareness and understanding; they are experienced in helping firms navigate regulatory change. They possess the in-house capability to commercialize that experience in post-trade product management in a way which more commercial competitors cannot.
                • Resilience – Recent market volatility means strategic moves from market participants need to be underpinned by a more conservative risk appetite; FMIs carry systemic importance and have always been held to high standards to provide market-leading resilience.

                With these natural advantages, FMIs have been pivotal to operational advancements of the industry. However, they have not been without their own challenges, prompting them to evolve and adapt. Their history has been punctuated by three notable waves.

                The first wave was the catalyst for the original FMIs, driven by industry participants looking for capital efficiency leading to the rise of trading venues and CCPs. The second wave was regulatory driven, where following the Financial Crisis in 2008, firms were mandated to use their products and services, creating tailwinds for central infrastructure providers. A third wave of activity was more commercially motivated, as market participants sought a better ROI from these providers, giving rise to the development of third-party vendors such as AcadiaSoft and TriOptima. These vendors provided more competitive and technologically innovative offerings. It should be noted, there were also some less successful ventures including attempts to develop centralized KYC services. However, FMIs are still well positioned to lead a new infrastructure-led wave of community-built initiatives.

                A Potential New Wave of Collaboration within Capital Markets 

                FMIs are ready to take the lead for the post-trade community and drive the collective effort to solve common problems by identifying their priority needs. For large-scale market infrastructure-led solutions to be successful, a detailed understanding of their clients is required. Regular outreach exercises, coordination via product design forums, and knowledge of participant processes all provide immense value here. An analysis of pain points and data collection will be critical to understanding how technology should be used to create efficiencies.

                Once achieved, solutions will need to cover three bases. Firstly, any services provided will need to be valuable, demonstrably addressing the challenges of financial institutions and reducing their cost bases, both in the short and long-term. Secondly, FMIs will need to demonstrate how their solutions are viable and can be implemented during an era where many firms are undergoing large-scale platform modernizations. Finally, any solution will need to be simple, and clearly framed to encourage board level buy-in of the strategic initiative. The challenge of driving cost out of the Capital Markets ecosystem is considerable, but through collaboration, there is a path forward for the industry.

                Meet our expert

                Michael-Hughes

                Michael Hughes

                Head of Capital Markets Practice Business Consulting
                Over 20 years of experience in financial services. Specialising in delivering change in financial institutions, focusing on strategy, project management, process optimization, operating model design, financial market infrastructure transformations.
                Bianca Bonaparte

                Bianca Bonaparte

                Senior Manager, Capital Markets
                Alessandra Patricio

                Alessandra Patricio

                Manager, Capital Markets
                Alice Mowll

                Alice Mowll

                Senior Consultant, Capital Markets

                  Capgemini and Kuehne+Nagel – Revolutionizing end-to-end supply chain orchestration

                  Jörg Junghanns
                  Sep 19, 2024

                  Achieving innovative, resilient, and agile supply chain operations requires organizations to combine their technology, expertise, and talent into one team with one goal.

                  How can organizations move past some of the long-standing challenges in the supply chain sector?

                  Capgemini recently held a webinar that considered this question, with a focus on how its business ecosystem partnership with Kuehne+Nagel provides an innovative supply chain orchestration capability to drive resilient, efficient, and sustainable supply chain operations.  This unique partnership delivers this through:

                  • Implementing an integrated, end-to-end supply chain service utilizing technology and data-driven processes
                  • Leveraging an outcomes-centric model that delivers enhanced business value
                  • Empowering a new breed of supply chain professional through diversifying workforces.

                  Shirley Hung, a distinguished analyst from Everest Group, joined Dr Matthias Hodel (Kuehne+Nagel) and Jörg Junghanns (Capgemini) to discuss ways in which organizations can navigate the evolving market supply chain landscape.  This article reflects the discussion they had.

                  True agility requires resiliance, effeciency, and sustainablity

                  As supply chain disruption continues to pose new risks, businesses need comprehensive, technology-based solutions that enable them to stay ahead of the competition. This means organizations must find a solution that helps them deliver resilient, efficient, and sustainable supply chain operations  to ensure they remain agile and responsive in today’s disruptive global ecosystem.

                  This is even more critical in the face of increasingly fragmented supply chain operations, a lack of visibility and accountability across key supply chain operations, siloed planning and execution, and disinterested partners with mindsets far removed from effective decision-making and problem-solving.

                  But what does all this mean for the future of supply chain orchestration?

                  Improving communications and lowering costs by breaking barriers

                  Breaking down the barriers that have fragmented many key supply chain processes is the quickest route to true supply chain agility, resilience, and sustainability for any organization. This ensures technology, expertise, and talent can be combined into one, multi-disciplined, integrated resource, backed by cutting-edge technology and proven data-driven processes.

                  But, achieving this is easier said than done due to the volatility consistently seen in today’s market.

                  Capgemini and Kuehne+Nagel’s partnership – the first of its kind on the market – empowers organizations to break down the silos separating technology, expertise, and talent by functioning as a bridge between them, leading to improved communication, lower costs, and faster response times across supply chains.

                  Additionally, by pooling their vast AI technology and supply chain expertise, these two supply chain giants can handle any market disruption they encounter, freeing them up to highlight the synergies between their clients’ people, processes, technology and data. This, in turn, enables supply chain teams to work as one team with one goal with minimum effort on their part, leading to:

                  • Accelerated and more secure supply chain workflows
                  • Optimized planning, capacity allocation, point of sale and manufacturing processes that enable potential shipping issues to be monitored and addressed before they occur
                  • Improved inventory management which provides increased inventory transparency to organizations, helping them avoid critical supply chain issues as a result.

                  All of these combine to form a new outcomes-centric supply chain model that delivers enhanced business value and revolutionized supply chain operations to any organization.

                  But what if organizations want to future-proof their supply chain operations, alone?

                  Revolutionizing supply chain operations successfully

                  Capgemini and Kuehne+Nagel stand ready to invest in, and revolutionize, supply chain journeys, either by working directly with organizations, or by working with partners to help you achieve your transformation goals.

                  However, revolutionizing supply chain processes, enhancing value, and empowering workforces comes down to truly understanding why you need to evolve your operations in the first place, and deciding on a clear objective that will drive everything forward from day one.

                  Only this approach will help to break down the barriers between technology, expertise, and talent much quicker during any supply chain transformation which, ultimately, will ensure the delivery of the resilient, agile, and future-ready operations that customers expect.

                  To discuss this further please reach out to: joerg.junghanns@capgemini.com

                  Meet our experts

                  Jörg Junghanns

                  Jörg Junghanns

                  Global VP – Supply Chain Orchestration, Intelligent Supply Chain Operations, Capgemini’s Business Services
                  Jörg is leading Capgemini’s global Supply Chain Orchestration capability within BSv’s Intelligent Supply Chain Operations, driving transformative solutions across industries. He employs innovation and strategic thinking to empower supply chain growth, utilizing Capgemini’s Digital Services for planning, order management, procurement, and automation. With a global background, he excels in digital strategy, shared services, process design, and project management. Additionally, Jörg leads Capgemini’s European business for Intelligent Supply Chain Operations.

                    Delivering intelligent, connected supply chain operations

                    Jörg Junghanns
                    Sep 19, 2024

                    Capgemini’s Connected Enterprise approach brings people, processes, data, and technology together to drive intelligent, connected, and resilient supply chain operations.

                    In the last two blogs in this series, we looked at:

                    In this blog, we will look at how supply chain organizations can leverage Capgemini’s unique Connected Enterprise approach to help them do this.

                    Orchestrating an intelligent, connected supply chain ecosystem

                    At its core, the Connected Enterprise is a vision of business that integrates every component of an organization with integrated, intelligent technologies and ecosystem partners.

                    It’s about seamlessly orchestrating an intelligent, connected ecosystem of people, processes, data, and technology – with AI, analytics, and GenAI at its heart – to drive sustainable business outcomes, enhanced value, and continuous innovation across the entire value chain.

                    For supply chains, it’s a shift away from the siloed, single-source dependent models, to an ecosystem partnership model, driven by technology and data, that turns supply chains from a rigid system of dependency, towards an intelligent, connected, and ever-evolving ecosystem focused on delivering sustainability, productivity, and creativity to the consumer.

                    The Connected Enterprise gives organizations the ability to reduce friction through leveraging technologies such as AI to enhance operations. This helps to drive improved forecast accuracy, while managing sudden shock to the market without impacting inventories and orders. With consumer demand centered around immediate fulfillment and continual availability of products and orders, this is a vital component for building resiliency and market reputation.

                    Delivering the Connected Enterprise

                    When preparing an ecosystem roadmap, organizations should start by assessing their current partnerships and processes. A successful supply chain ecosystem depends on being able to leverage a shared strategic vision and implement the technologies necessary to support it.

                    As robust supply chain operations are ultimately fueled by data, assessing the level of data maturity and technology-enabled automation should also be a priority. Organizations should ask themselves key questions to understand where and how operational improvements can be introduced. These questions could include:

                    • What do we bring to an ecosystem?
                    • What are our ecosystem partners doing that we are not?
                    • Where can automation be introduced to accelerate processes?
                    • Do employees require upskilling?
                    • How can we integrate supply chains with enterprise-wide transformation?

                    With a trusted partner, organizations can receive strategic support in developing concrete resolutions to these questions. By focusing on value-driven outcomes, they can also rest easier knowing that any investment will be directed towards real-world benefits.

                    Delivering end-to-end, future-ready supply chain orchestration

                    Capgemini’s unique Connected Enterprise approach makes delivering connected, intelligent supply chain ecosystems easier for any organization – especially when it is backed by Capgemini’s partnership with Kuehne+Nagel.

                    This unique business ecosystem combines Kuehne+Nagel’s industry leading expertise with Capgemini’s proven Intelligent Supply Chain Operations capabilities to deliver AI-enabled, cognitive, touchless operations and data-driven decision-making. This drives new and improved performance levels across your end-to-end supply chain through seamlessly integrating your planning and logistics management to reduce accountability, data, and intelligence mismatches.

                    In the final blog in this series, we will discuss the outcomes and benefits organizations can gain through leveraging Capgemini-Kuehne+Nagel partnership.

                    To discover how Capgemini’s unique partnership with Kuehne+Nagel can help your organization drive improved, end-to-end performance levels across your supply chain, contact: joerg.junghanns@capgemini.com

                    Meet our experts

                    Jörg Junghanns

                    Jörg Junghanns

                    Global VP – Supply Chain Orchestration, Intelligent Supply Chain Operations, Capgemini’s Business Services
                    Jörg is leading Capgemini’s global Supply Chain Orchestration capability within BSv’s Intelligent Supply Chain Operations, driving transformative solutions across industries. He employs innovation and strategic thinking to empower supply chain growth, utilizing Capgemini’s Digital Services for planning, order management, procurement, and automation. With a global background, he excels in digital strategy, shared services, process design, and project management. Additionally, Jörg leads Capgemini’s European business for Intelligent Supply Chain Operations.

                      Retail predictions for the 2024 holiday shopping season

                      Lindsey Mazza
                      Sep 13, 2024

                      Black Friday has long been one of the single most critical days of the year for retailers and brands

                      In today’s landscape, economic uncertainty, a proliferation of digital channels and the rise of a global market are redrawing the holiday shopping calendar. For retailers, how well they perform will depend on how well they are able to manage the major shifts within the market.

                      An earlier start: Black Friday is now

                      Holiday creep—the idea that seasonal shopping periods start earlier and earlier in the year—is a very real phenomenon, and Christmas tends to be the biggest contributor. Last year, we saw major retailers like Target, Walmart and Amazon offer holiday promotions as early as October—a strategy that helped deliver strong earnings and mitigate supply chain crimps by extending the shopping season.

                      This year, an uncertain economic landscape and the high-stakes U.S. presidential election is likely to see the majority of retailers start the season even earlier, possibly in September. And perhaps that’s a blessing, given that there are only 27 shopping days between cutting the turkey and trimming the tree in 2024.

                      From the consumer side, there is bound to be a bit of a Goldilocks effect. For some, September holiday sales will be far too early; but for others, they will be just right. The question is: How do retailers determine which shoppers fall into each category and reach them accordingly?

                      That’s where data and AI come in. As companies advance their analytics capabilities and leverage generative AI tools to create customized campaigns and experiences, it has become possible to distinguish which shoppers want to start early and engage them effectively—without alienating those who prefer to kick off after warming up a plate of leftovers.

                      Using data, AI, and predictive analytics to segment the shopper base and then target people with personalized campaigns, offers and experiences is the key to maximizing the holiday season.

                      The shift: From discounts to relationships

                      Traditionally speaking, the retail holiday season and Black Friday in particular, has been all about ‘the deal’. While a great promotion is still a core part of every holiday strategy, sustainable growth will come from building loyalty with shoppers, in addition to appealing to discount chasers. 

                      Build brand loyalty

                      The challenge is that different things matter to different people. For some, convenience will rule the day; for others, shared social values will prompt a sale. As in any relationship, what retailers need to do is understand who they are connecting with and what matters to that person.

                      Deliver customer satisfaction

                      A grocery store may be able to become a busy shopper’s go-to for all things holiday by promoting speciality items and prepared foods that will instantly elevate any table. They can even break into the gift category by offering a selection of curated gifts and stocking stuffers.

                      Integrate technology

                      A digital retailer can make gift shopping easier by enabling browsers to easily send a direct purchase link from a web store, an app, or social platforms to a would-be gift giver. Additionally, use AI to create and send reminders to the shopper prompting them to make the purchase or suggest similar items or popular bundles.

                      Trader Joe’s, with their selection of seasonal snacks and specialty items that have gained a cult-like following, is a great example of how even a grocery store can make the gift list. Meanwhile, Amazon Wish List has successfully adopted registry buying, digital gifting, and gifting services, into their e-commerce platform.

                      By making the shopper journey simpler, more convenient, and more connected, it’s possible for retailers across segments to begin building loyalty that will deliver results well beyond the holiday season.

                      The win: Conversion is critical, but fulfillment is the clutch

                      Regardless of what channels your retail organization plans to focus on this year, the unifying theme is: convert where you can. Whether your target consumer is browsing in-store, scrolling on social media, or hanging in a gaming platform in the metaverse, it’s important to have an easy way for them to purchase directly within that channel and also enable them to seamlessly switch to another if they prefer.

                      The other related and perhaps even more important element in building loyalty is fulfillment. One of the best ways to build a meaningful and lasting relationship with your target audience is by delivering on the ‘customer promise’. That means stocking the advertised products in stores and reducing any friction during the physical journey, as well as ensuring digital orders are processed and shipped according to the agreed terms. 

                      Walmart is already investing in “high-tech” fulfillment centers that will help set the company up for success in every season. The facilities demonstrate the critical role of data, AI, automation, and machine learning to power predictive analytics that enable retailers to optimize every part of the fulfillment process. Such generative capabilities can also help produce personalized, timely updates to consumers, allowing them to track online orders, monitor in-store product availability, and shop relevant deals and sales as the season progresses.

                      Preparing for the next holiday shopping season now   

                      Black Friday is no longer a single day of deals. It’s an extended period of strategic marketing, relationship building, and omnichannel excellence. To capitalize, retailers need to remember these key takeaways:

                      1. Start the season early: In an unpredictable financial climate, kicking off the holiday shopping season early can drive channel growth and alleviate potential challenges. Implementing sub-category sales not only opens new revenue streams but also spreads out the demand, easing pressure on supply chains and ensuring a steady flow of inventory.
                      2. Deepen customer connections with data and AI: Personalization is no longer a luxury but a requirement. Leveraging data and AI to create tailored shopping experiences fosters deeper connections with customers, aligning with the growing demand for individualized attention. This approach nurtures loyalty and ensures that each interaction resonates with the customer’s preferences and needs.
                      3. Ensure consistency with predictive analytics: The integration of intelligent technology and predictive analytics is crucial for maintaining consistent fulfillment across all channels. By anticipating seasonal demand and aligning stock levels with trend forecasts, retailers can keep shelves stocked and deliver timely service, enhancing the overall customer experience.

                      By integrating these strategies into their holiday planning, retailers can confidently navigate the complexities of rapidly evolving consumer behavior and varied expectations. Proactively adapting and harnessing the power of data and intelligent technology can enable them to not just participate but to lead and maximize the potential of the holiday season.

                      Point of view

                      Grocery’s digital dilemma

                      For many grocers, fast-growing digital channels are also their least profitable.

                      Author

                      Lindsey Mazza

                      Lindsey Mazza

                      Global Retail Lead, Capgemini
                      Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.