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MES of the future: Insights from MES Berlin 

Capgemini
Sep 26, 2024

In the first blog of this series, we discussed the current state of Manufacturing Execution Systems (MES) in the pharmaceutical industry, highlighting the challenges and limitations faced today. As a natural sequel, the second blog explored the future advancements in MES, promising greater integration, flexibility, and efficiency, and their potential impact on pharma manufacturing. Now it’s time for the third and last blog of this series, focusing on the outcome of the Pharma MES conference in Berlin.

On September 23rd, 2024, we hosted a session at MES Berlin, titled “MES of the Future.” The discussion brought together thought leaders and experts from various industries, spanning both information technology and manufacturing, to explore the evolving landscape of Manufacturing Execution Systems (MES). Below are our 7 key takeaways from the session, focusing on challenges, advancements, and the future of MES. 

1. Balancing Capacity Growth and Standardization 

One of the core themes of the discussion was the delicate balance between growing manufacturing capacity for some Manufacturers and the need for standardization across multi-site MES deployments. As industries expand, especially in global manufacturing environments, the integration of contract manufacturers has become essential. However, scaling up comes with significant investments, and aligning organizational expectations across different sites remains a challenge. 

Key Insight: Balancing capacity growth with standardization is critical for successful MES programs, especially when integrating with contract manufacturers and managing large-scale, Greenfield deployments. 

2. AI/GenAI and Data Challenges 

The integration of AI/GenAI with MES was another hot topic. Although enthusiasm is high, and proofs of concept exist, there are significant hurdles to overcome. For instance, the proprietary nature of manufacturing data may not always align well with large language models, which limits their utility in some cases. Additionally, skill levels among colleagues, especially in certain languages, can pose challenges for widespread GenAI adoption. GxP validation is another significant concern. 

Key Insight: While AI and GenAI are promising, there’s a significant need for foundational work and data strategy alignment before these technologies can be fully realized within MES environments. 

3. Pathways for AI/GenAI Integration with MES

Following on the current and future states of AI/GenAI, the session also distinguished between different areas of focus within MES deployments. As one example, AI/GenAI can be used to develop and translate manufacturing recipes; In another example, it can be used to optimize manufacturing goals, such as enhancing flow through constraint points. The former is an example of enabling program design and rollout, while the latter is an example of value delivery from the MES investment. The consensus was that while program implementation efficiency/accelerating using advanced technologies is beginning, these techniques are not yet being fully leveraged to optimize broader manufacturing processes. 

Key Insight: AI/GenAI potential in MES is far-reaching, but its full use in optimizing manufacturing goals is still in its infancy. At present, most of the AI/GenAI efforts in MES have been in system design and rollout vs. in use of MES data to drive Manufacturing goals.

4. Risk Assessment and GxP Validation

As industries adopt more advanced technology applications and SaaS models within MES, the importance of leveraging risk assessments, particularly in GxP-validated environments, was emphasized. Discussions also highlighted the benefits of learning from out-of-industry benchmarks, particularly the automotive sector, which has managed to accelerate technology deployments with a high degree of standardization and efficiency. 

Key Insight: Risk assessment and validation processes must be tailored for advanced technologies and SaaS models, leveraging best practices from industries like automotive to drive efficiencies.

 5. Unlocking Value from Data

The session also considered the challenge of turning vast amounts of data into actionable insights. While MES deployments generate large volumes of information, the consensus was that most organizations are still at the stage where more data is being gathered and stored vs. serving value extraction. The true promise of MES will be realized when organizations can effectively use this data to optimize manufacturing processes and achieve greater efficiencies. 

Key Insight: The true value of MES comes from transforming data into actionable insights that optimize operations and unlock efficiencies in real-time. 

6. Organizational Alignment and Change Management

The session also touched on the importance of organizational alignment when deploying MES and that driving change requires an understanding of the operational realities on the factory floor. Engaging operators where they are, while maintaining strong sponsorship from top-level management, is essential to ensure that MES initiatives do not lose momentum. Organizational ownership of MES itself is also variable (IT, OT, or hybrid) and in some cases has shifted in ownership, with further exacerbates challenges in driving change.

Key Insight: Effective change management for MES deployments involves bottom-up engagement with operators and top-down support from leadership, ensuring alignment across organizational layers. 

7. Leadership and Operator Engagement

Another key change management takeaway was the role of leadership in fostering an MES-friendly operating environment. Engaging operators from the outset and considering their perspectives throughout the MES deployment process is crucial. Leadership must drive the conversation, ensuring that technology implementation aligns with operational goals. 

Key Insight: Leadership must play a proactive role in integrating operator perspectives and driving the MES deployment forward. 

Closing Thoughts and Conclusion

The session concluded with a sense of achievement and an acknowledgment of the challenges ahead. While considerable progress has been made in MES development, the journey toward the MES of the future is far from complete. That said, the group left the session energized, with a shared commitment to pushing the boundaries of what MES can achieve. 

The “MES of the Future” session at MES Berlin highlighted both the progress and the challenges on the road to advanced MES deployments. From balancing capacity growth with standardization to leveraging AI/GenAI, the discussion covered a broad spectrum of critical topics shaping the future of manufacturing. As industries continue to adopt innovative technologies, there’s a shared understanding that while we’ve made great strides, there is still much work to be done. We’re excited to be on this journey and would love to connect with others who are passionate about MES and the future of manufacturing. Feel free to reach out to discuss further or share your own experiences. 

Authors

Brian Eden

Vice President, Global Life Sciences Technical Operations Leader, Capgemini
Leading process and digital solutions in Pharma and Medical Device Operations “We are at an exciting moment when our data systems and analytics are finally capable of helping us fulfill the promise of Industry 4.0 for Pharma and Med Tech. We must move digital transformation forward boldly, all the while keeping our efforts grounded in the fundamentals of data architecture and Lean Thinking that got us to where we are today. “

Laurent Samot 

Vice President, Head of Smart Factory / Digital Manufacturing 
As global head of the COE Smart Factory, Laurent is working with our digital manufacturing practices to implement the fourth industrial revolution: Industry 4.0.

    Platformization: The Future of Connected Devices is Here

    Capgemini
    Capgemini
    Sep 26, 2024

    Connected Devices article series | #3 Platformization

    As connected devices futurists, we closely monitor emerging trends shaping the portfolios of major high-tech companies. We are excited to share our perspective in this third Connected Devices Futures Series article. This article delves into the rapidly growing trend of Platformization, exploring what companies must do to future-proof their strategies. Platformization is the foundation for creating personalized, integrated experiences across devices and services. This approach allows companies to extend the functionality of connected devices beyond their immediate function and opens the doors for add-on products and value-added services.

    “Platformization refers to the strategic development of a unified ecosystem that integrates various hardware and software components, offering users a seamless and interconnected experience.”

    This approach revolutionizes how companies design and market their connected devices, enabling them to provide more comprehensive and personalized solutions and tap into new revenue streams.

    The importance of the platform-first trend is evident in the direction that Google and Amazon have taken for their leading consumer products, such as Google Home and Amazon Alexa; these we call born-in platform products. On the other hand, Xbox was first introduced to the market as a pure hardware play, but Microsoft quickly realized the potential for building a broader platform around it. By embracing Platformization, Microsoft has transformed Xbox from a standalone console into a comprehensive gaming ecosystem, resulting in users’ stickiness and new revenue streams.

    It is not just the big tech companies; platformization is increasingly proving to be a growth driver across different industries. Check out how Palo Alto Network’s CEO is betting big on Platformization after announcing record earnings last month, in August 2024. This article will provide more details on how Platformization has played a crucial role in the journey of many successful connected products.

    Let’s review the benefits of Platformization, its characteristics, and why companies should consider Platform-First strategies.

    Make platform-first central theme of your connected devices strategy

    As you develop your next connected device, making Platform-First the core pillar of your strategy will be critical to remaining competitive in today’s tech landscape. Behind every successful product, there is a magical platform. Starting with a platform-first mindset will streamline development, drive long-term growth, and reduce future technical debt. Let’s review how a Platform can help you achieve your business objectives.

    1. Enhanced User Experience: Platformization offers companies a seamless and cohesive user experience. Integrating various devices and services into a single ecosystem allows users to enjoy greater convenience and functionality, leading to higher satisfaction and loyalty.

    2. Increased Revenue Opportunities: A well-developed platform can create multiple revenue streams. Companies can monetize their platforms through subscriptions, in-app purchases, and partnerships with third-party developers.

    3. Competitive Advantage: Adopting a platform strategy can provide a significant competitive advantage. Companies that offer comprehensive and interconnected solutions are more likely to gain user loyalty.

    4. Data-Driven Insights: Platforms leverage vast amounts of user data they generate on their Platform to gain valuable insights into user behavior and preferences. This data can inform product development, marketing strategies, and customer support initiatives, leading to more targeted and effective business decisions.

    5. Brand Loyalty: A successful platform fosters brand loyalty by creating a consistent and engaging user experience. Users invested in a platform will likely remain loyal to the brand, reducing churn and increasing lifetime customer value.

    Building Blocks of a Connected Platform

    Let’s explore what tools and capabilities to include in your platformization strategy.

    1. Open Unified Ecosystem: Connected Devices Platforms create a unified ecosystem where hardware and software components work together seamlessly. For instance, Microsoft Xbox integrates gaming consoles, cloud gaming services, partner solutions, and a robust online community, providing a cohesive gaming experience. This unified approach improves user satisfaction and also fosters brand loyalty.

    2. API-FIRST: Google Home and Amazon Alexa Home tout themselves as API-first platforms. Built on the foundation of Interoperability, these platforms facilitate seamless interactions across diverse devices regardless of their brands and form factors. The Platform allows users to control multiple devices through a single interface, from smart lights to security cameras, enhancing convenience and user experience.

    3. Developer Community: A thriving developer ecosystem is crucial for platform success. Companies like Google and Amazon actively encourage third-party developers to create platform applications and integrations to broaden the Platform’s functionality: Google’s annual I/O developer conference or Amazon’s Alexa Skills Kit incentives to foster ecosystem engagement.

    4. App Marketplace: As companies expand their product lines to offer more value to their users and add new revenue streams, the Platform provides a foundation for building and selling value-added solutions and services.

    5. Customization and Personalization: A modular platform provides a basic structure or environment upon which other components can be built and customized. It allows for adding or removing components without affecting the core functionality. Without a solid platform backbone, it would be hard to automatically adjust the temperature settings of a Google Nest smart thermostat based on users’ daily schedules, weather conditions, and energy usage preferences.

    6. System-ilities refers to a wide range of attributes that determine digital systems’ quality, performance, and maintainability. These non-functional requirements are essential for overall success and should be considered upfront during the design phase.

    Comparison summary of big-tech platforms

    When comparing the different platforms powering Google Home, Amazon Alexa, Microsoft Xbox, and Meta Quest on the above six Platform dimensions. They all score high on API-first, app marketplace, customization, and system-ilities. However, regarding developer community engagement and creating an open, unified ecosystem, Microsoft Xbox and Meta Quest have some work to do; they need to grow their developer community and broaden the ecosystem.

    Success Stories of Big Tech Powerhouses – Reinventing Device Experience with Platform

    Platformization has elevated the connected devices game by providing a standardized framework for their development and interaction. Let’s review how big tech companies leverage Platforms to offer differentiated solutions and capture market share.

    Google Home

    Google Home exemplifies Platformization by integrating various Google services and third-party devices into a single, cohesive ecosystem. Google Home’s interoperability with devices from different manufacturers allows users to control smart home devices regardless of brand.

    Amazon Alexa

    Amazon Alexa has become synonymous with smart home automation. The Platform’s extensive compatibility with a wide range of devices and its robust skill ecosystem make it a leader in the Platformization trend. Alexa’s voice assistant capabilities extend beyond basic commands, offering users a highly personalized and interactive experience.

    Meta Quest

    By creating an interconnected ecosystem of VR hardware, software, and social experiences, Meta Quest offers users an immersive and comprehensive VR experience. Its strong emphasis on social interaction—through platforms like Horizon Worlds—sets it apart in VR.

    Microsoft Xbox

    Microsoft Xbox has transitioned from a gaming console to a comprehensive gaming platform. Microsoft’s emphasis on Interoperability allows gamers to access their favorite games across different devices, including PCs and mobile phones. The Xbox Game Pass subscription service drives user engagement and opens new revenue channels.

    Takeaway: Start with the big picture

    Platformization is the cornerstone for transforming the value proposition of connected devices, offering companies new opportunities to enhance user experiences, drive revenue, and gain a competitive edge. Google Home, Amazon Alexa Home, Meta Quest, and Microsoft Xbox validate the perspective that critical characteristics of the Platform include Interoperability, unified ecosystems, scalability, modularization, personalization, and robust developer communities are essential for platform success. Companies that embrace Platformization in their connected devices strategy are well-positioned to thrive in the increasingly competitive and dynamic technology landscape.

    Connected Devices is our key focus area at Capgemini. As a strategic business partner to our clients, Capgemini is pioneering the intelligent industry – the digital transformation era characterized by a growing convergence of the physical and virtual worlds in products, software, data, and services and unlocking new revenue streams. Learn how different organizations have accelerated their Intelligent Industry and Business Transformation journey by partnering with Capgemini. Contact our experts today for a discussion to explore endless opportunities to #getthefutureyouwant

    Strategic, systematic, sustainable: the new era of GovTech

    Marc Reinhardt
    Oct 1, 2024

    The global GovTech story reached a pivotal stage at the end of September with the official opening of the Global Government Technology Centre in Berlin (GGTC Berlin).

    The GGTC Berlin is part of the World Economic Forum’s Centre for the Fourth Industrial Revolution Network and is the first-of-its kind center in Germany for public sector innovation and digital transformation. Its formation was announced at the #WEF24 in Davos which gives an indication of just how important the topic of GovTech is for governments around the world.

    That’s why I’m excited about the key role we’re playing, not just as a participant in the GGTC but as one of the primary founding partners of a growing GovTech ecosystem. Because GovTech is huge. And it’s becoming bigger, more transformational, and more important for society and global economies day-by-day. Indeed, the WEF believes that government technology is expected to become the biggest software market in the world by 2028, hitting more than $1 trillion.

    GovTech has the potential to spark a reinvention of the social contract between the state, citizens and business. And, as this new era in its evolution unfolds, we need a debate about how to do this in a way that aligns with the 21st century’s core democratic and participatory values.

    Understanding GovTech

    Let’s recap what we mean by the term GovTech: it embraces the adoption of all technological products and services in public institutions to transform the relationships between citizens, the private sector, and the state. It is a large and dynamic market that is growing fast, creating an opportunity to make digital technologies serve the public good with improved outcomes and a better quality of life for all.

    Of course, GovTech is not just about software. It also focuses on the strategies being developed to transform how governments and public authorities approach the digitization, innovation and collaboration needed to modernize what they do and how they do it. All players in the GovTech ecosystem must now consider what kind of digital public infrastructure they want to have.

    With the official opening of GGTC Berlin marking an important milestone in this evolution, the following explores three GovTech pillars: Strategic, Systematic, Sustainable.

    Strategic – taking GovTech from an IT topic to the C-suite

    When GovTech began to emerge as an enabler for the transformation of public systems and service delivery, it was largely something that ‘IT did’. Ultimate responsibility rested with the chief technology officer (CTO) or chief digital officer (CDO). That’s all changed.
    The huge potential of GovTech as a lever to create better social outcomes has made it a strategic topic, not purely an IT one. All government leaders, everywhere, should be thinking about GovTech. The question is no longer “what new technology will we invest in?” but “what strategic outcomes are we seeking and how will GovTech enable them?”.
    There’s also the question of what strategy governments have for working with startups and small businesses to bring innovative technologies to the table. This plays to the ethos of the GGTC concept which, along with governments, academia, and major tech players, engages with startups and SMEs in a true innovation ecosystem to foster improved societal and economic outcomes.
    One sought-after outcome is digital inclusion. GovTech has a huge role to play in this. Products from innovators are already being embedded in the strategies of government bodies, for example to help authorities quickly and easily translate online content into simple, understandable language, and to check web interfaces for conformity with web accessibility guidelines (WCAG).

    Systematic – ensuring interoperability and collaboration by rote

    We know full well that public sector organizations face similar challenges globally. Yet, instead of systematically working on these challenges together, the rule of thumb to-date has been to undertake transformation initiatives in isolation. Often, this is not just on a country-by-country basis but also nationally within siloed departments working on their own change programs. The cost, resourcing, and interoperability ramifications are obvious.

    In the ecosystem model expounded by the Global Government Technology Centre, we see a more systematic approach to GovTech development, with new methods of cross-sectoral co-ideation, co-creation and co-learning. The aim is to systematically connect a global network of experts and practitioners to inform and inspire GovTech agendas around the world.

    With GGTC Berlin now officially open, a second is on the cards, this time in Ukraine. A letter of intent was signed earlier this year between the WEF and the Ukrainian authorities to set up GGTC Kyiv. This will systematically link with players in the GovTech ecosystem including GGTC Berlin.

    This systematic approach to sharing knowledge and co-creation will also help to resolve challenges with interoperability, whereby projects with broad-ranging regional benefit fail to deliver expected outcomes because platforms built for them in one country are not interoperable in another. A case in point is the rollout of electronic ID in Europe, where siloed development has hindered progress towards seamless cross-border trade and social mobility.

    Sustainable – an opportunity for global digital parity

    The GovTech ecosystem has the potential to create a more inclusive and sustainable development opportunity in terms of public sector digital transformation across the world. Countries lagging behind – through lack of finances, technology know-how and resources, or geo-political instability – have an opportunity to leapfrog on the back of more technically advanced nations and catch up with the transformations of their own administrations.

    In this context, the United Nations (UN) also recognizes the value of GovTech. Its World Food Programme has teamed up with our own organization, along with Tilburg University and Johns Hopkins Center, for a Liveable Future in a GovTech initiative aimed at tackling global food poverty. The project team has developed ENHANCE, an open access, analytical platform to identify dietary patterns that are healthy, affordable, environmentally friendly, and context-specific.

    The ENHANCE platform uses generative AI and has been piloted in Cambodia where 22 percent of children under five have impaired development due to malnutrition. Other countries can now learn from this early use of ENHANCE to bolster their national food programs and tackle food poverty in new ways. This reinforces the GovTech ecosystem concept whereby those countries eager to harness new tech, but struggling to do so, can collaborate within a global community to accelerate their own transformations.

    Capgemini – bringing the GovTech ecosystem together

    Facilitating international collaboration around the GovTech agenda is a core raison d’être of the Global Government Technology Centre. Having started in Berlin, soon extending to Kyiv, and with plans for further GGTCs around the world, it reflects the new, more open and collaborative approach to GovTech.

    I believe that our role in this ecosystem plays to our strengths in many ways. As a founder and supporter of the GGTC Berlin, Capgemini is committed to facilitating the exchange of use cases and success stories, and creating a collaborative platform that connects GovTech leaders, startups and innovative SMEs.

    Of course, innovation isn’t new. We have been bringing innovation to our private sector clients for many years. Now the GovTech movement can benefit from the lessons learned and proven advances in the fields of GenAI, data-based decision making, collaboration technology and other emerging tech.

    As GovTech becomes ever more strategic, what next? From my perspective, continuing to grow and orchestrate the global GovTech ecosystem is first and foremost about the societal impact it promises. This is hugely important to us as an organization.

    That’s why we will stay at the forefront of the GovTech evolution, helping to scale innovation, enable collaboration, and share thought leadership shaping the future of government technology.

    Find out more about GGTC Berlin on their website.

    Author

    Person in a suit and tie with a blurred face and less hair on head.

    Marc Reinhardt

    Executive Vice President, Public Sector Global Industry Leader
    “We are proud to be a leading partner to public sector organizations globally, supporting mission-critical systems that touch the lives of millions of citizens and users every day. While developing the next generation of citizen-centric, inclusive public services, we are also enabling organizations to transform to tackle the most important challenges our societies face. As we look to the 2030 targets of the Paris Agreement and the UN Sustainable Development Goals, it’s clear that technology is a tool for achieving better outcomes, and that societal purpose should be a driving force behind the sector’s use of digital to perform and transform.”

      CREATING A LOYAL EXPERIENCE FOR CUSTOMERS IN BANKING

      Vinay Patel
      25 September 2024

      Understanding the role of customer loyalty in banking and the five essential components of a customer-centric strategy.

      Nurturing the vibrant garden of banking: identifying customer expectations in banking

      In today’s evolving banking landscape, the shift towards personalized, seamless experiences across digital and physical platforms is undeniable. As digitization transforms interactions, banks must enhance customer journeys across all touchpoints. The Capgemini World Retail Banking Report highlights that 80% of customers are drawn to fast, easy-to-use personalized services, emphasizing the demand for instant gratification. Banks that excel in proactive and innovative communication see higher retention rates, underscoring the importance of customer-centric strategies in building trust and loyalty.

      Preparing the soil: understanding the essence of customer loyalty

      Just as soil preparation precedes planting, banks must first understand the needs of their customers. It’s not just about addressing these needs, but cultivating loyalty, much like nurturing a vibrant garden where deep, meaningful relationships are prioritized over mere transactions. In a competitive market, customer loyalty hinges on positive experiences across all services and interactions. As traditional banks and fintech disruptors compete, customer loyalty relies on enhanced service through transparency, innovation, integrated offerings, effective problem resolution, and quick support.

      Watering the garden: role of customer service in building loyalty

      Customer service is key to loyalty, using voice of the customer insights to translate feedback into strategies. The J.D. Power 2024 U.S. Retail Banking Satisfaction Study reveals an 8% increase in customers switching banks due to poor service, up from 5% in 2018. This highlights the critical role of customer service.

      • Limited access and inconsistent support : reduced branch locations and hours, along with digital and physical channel inconsistencies, hinder seamless support.
      • Unresolved issues and slow resolution : customers value accessible, knowledgeable representatives, but their unavailability leads to unresolved issues and reduced engagement.
      • Impersonal and automated interactions : customers experience impersonal interactions due to generic services, feeling undervalued, with automated systems and long wait times amplifying frustration.

      Feeding fertilizers to seedlings: essential components of customer service strategy

      Enhancing key components of customer service boosts loyalty and cultivates positive experiences. Crucial components include:

      1. Building loyalty through digital experiences: A seamless and user-friendly digital experience is essential. A frictionless digital experience directly correlates to customer loyalty. For instance, Erica, Bank of America’s AI-powered assistant, has handled over 800 million inquiries from 42 million clients, contributing significantly to customer satisfaction and retention.
      2. Personalization is key: Customers expect personalized services, including tailored product recommendations and solutions. Banks leveraging customer data for personalized experiences foster higher satisfaction and loyalty. A Bain & Co. survey indicates that the more respondents felt their bank personalized the relationship, the higher NPS they gave.
      3. Harnessing technology in customer service: According to Capgemini’s World Retail Banking Report contact center employees dedicate 82% of their time with customers to operational and support tasks, instead of focusing more productively on customer needs and sales. However, leveraging the latest technology like AI-powered chatbots and virtual assistants for routine inquiries can free up human agents for more complex issues. Many leading banks have deployed these technologies to answer frequently asked questions about account balances, transactions, and branch locations.
      4. Relationship-based strategies: In a competitive landscape, prioritizing relationship-based loyalty is crucial. A decline in customer experience quality saw retention drop from 78% in 2022 to 76% in 2023, as reported by Forrester. Hybrid approaches excel in emotional engagement, and offering proactive financial advisory services and continuous feedback loops ensures customers feel valued and have enriched interactions.
      5. Prioritizing human assistance: Despite technological advancements, human intelligence is unmatched in problem-solving. Customers crave real-time solutions often requiring a person who can empathize and deliver results. By empowering agents with the tools and knowledge to solve problems quickly and efficiently, banks can turn potential frustrations into loyalty-building moments. It’s about more than just answering questions – it’s about creating connections that make customers feel valued and understood.

      Measuring customer loyalty isn’t just about numbers but about building deep connections. Metrics like CSAT, NPS, and CLTV provide insights, but the story goes beyond data. Analyzing feedback, decoding agent interactions, and segmenting the customer base reveal hidden loyalty drivers. By setting clear goals, choosing the right metrics, and listening to customers, contact centers can transform loyalty from a concept into reality.

      Harvesting the fruits: harnessing the benefits of elevated loyalty in banking

      In the banking industry, cultivating loyalty culminates in reaping substantial brand value and impacting the top line for banks. Retaining existing customers proves more cost-effective than acquiring new ones, highlighting the importance of prioritizing customer satisfaction.
      Effective customer service not only boosts retention but also opens avenues for cross-selling, upselling, and referrals. These strategies collectively enhance revenue streams and foster sustained growth within the banking sector.

      Meet our expert

      Vinay Patel

      Senior Director, Contact Center Transformation Leader
      Banking and Capital Markets sector are focused on delivering a customer-centric contact center leveraging a customer experience hub to  optimally engage customers across interactions.

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        Driving value from a connected supply chain ecosystem

        Jörg Junghanns
        Sep 25, 2024

        The success and stability of supply chains depends on how organizations re-define their operational practices and partnerships. Intelligent, connected ecosystems are a core component for delivering supply chain resiliency and continuous innovation.

        In the last three blogs in this series, we looked at:

        In this blog, we will look at the benefits and value organizations can gain by developing and implementing an intelligent, connected supply chain ecosystem.

        Value-driven supply chain evolution

        With the right supply chain ecosystem in place, organizations stand to unlock increased visibility into their supply chains. By re-adjusting data sharing among ecosystem partners, suppliers, stakeholders, and consumers, organizations can build better resiliency which breaks these siloes down, while building end-to-end, or ideally, 360-degree visibility.

        Leveraging data analytics with ecosystem partners through forecast sharing and supply chain control towers can flag potential disruption before it impacts the supply chain. Additionally, risk simulation models can be run based on collected data to determine which operations are most vulnerable to siloization.

        Ecosystems also play a vital role in improving supply chain resilience by acting as the nucleus of a wider end-to-end transformation arc. This helps to break down barriers between teams enabling them to work as one team to drive end-to-end supply chain transformation.

        On top of this, by harnessing technologies such as digital twins and AI, organizations can gain better insights into their supply chains through testing various scenarios and models, and gauging the impact of potential disruption. This builds stability and durability for a supply chain, while also enabling ecosystem partners to be integrated at scale and with minimized risk.

        Delivering real-world intelligent supply chain outcomes

        To cite an example, a leading consumer packaged goods company was being challenged by fragmented operating models that was leading to inaccurate forecasting and inefficient logistics, which negatively impacted their enterprise. 

        To overcome these challenges, the client needed to build intelligent, integrated, and customer-centric supply chain operations through streamlining and integrating its operations on a large scale. It needed an experienced and trusted partner to support this transformation.

        Capgemini helped implement a connected, outcomes-driven strategy that centered around planning excellence, improving fulfillment reliability, and enhancing supply chain data performance. Our teams analyzed the client’s fragmented operations and reshaped its operating models into a cohesive whole.

        This opened a new world of value for the client. Not only was the company able to save €50 million in cost reductions, but it unlocked €150 million in new revenue. It was able to boost forecast accuracy for higher track fulfillment rates, and even increased their order fulfillment rates by over 50% thanks to touchless, AI-enabled acceleration in supply chain planning. They were also able to benefit from a significantly reduced carbon footprint.

        A one-stop solution to drive next-generation supply chain performance

        The future success and stability of logistics depends on the ways in which organizations re-define their operational practices and partnerships. Connected ecosystems will become a core component for supply chain resiliency, while also providing a solid foundation for continuous innovation.

        The benefits of aligning with the Connected Enterprise approach cannot be overstated, and as these technologies only get more sophisticated, organizations who do not adapt will find themselves falling behind and putting themselves into avoidable risk. And the benefits do not stop there.

        Together, Capgemini and Kuehne+Nagel’s business ecosystem partnership leverages the Connected Enterprise to drive improved performance levels across your end-to-end supply chain by seamlessly integrating your planning and logistics management to reduce accountability, data, and intelligence mismatches.

        To discover how Capgemini’s unique partnership with Kuehne+Nagel can help your organization drive improved, end-to-end performance levels across your supply chain, contact: joerg.junghanns@capgemini.com

        Meet our experts

        Jörg Junghanns

        Global VP – Supply Chain Orchestration, Intelligent Supply Chain Operations, Capgemini’s Business Services
        Jörg is leading Capgemini’s global Supply Chain Orchestration capability within BSv’s Intelligent Supply Chain Operations, driving transformative solutions across industries. He employs innovation and strategic thinking to empower supply chain growth, utilizing Capgemini’s Digital Services for planning, order management, procurement, and automation. With a global background, he excels in digital strategy, shared services, process design, and project management. Additionally, Jörg leads Capgemini’s European business for Intelligent Supply Chain Operations.

          Luxury customer experience in automotive

          Elise Arnout
          Sep 23, 2024

          What’s a luxury experience, and why should automotive companies be interested in offering one? Discover the benefits, and what luxury entails, with Elise Arnout, Strategic Chief of Staff & Customer Experience Priority Lead – Global Automotive Industry at Capgemini.

          In this blog series, I’ll be discussing some lessons that the automotive industry can learn from the luxury industry, especially in relation to “hyper-personalization.” In this first article, I’ll show why automakers should be interested in offering luxury experiences, and describe some levers they can pull to do so.

          Why should the automotive industry be interested in a luxury strategy?

          The high end of the automotive market is attractive to many manufacturers at the moment because, while overseas competitors are increasingly active in the mass market, European companies are in a better position to dominate the top end.

          Traditional European players, some of them already perceived as premium brands in customers’ minds, are now adopting a strategy of “premiumization” – i.e. selling by emphasizing the quality of their offers to position themselves in the high-end segment. They see premiumization as a way of diversifying their business and gaining a competitive advantage while widening the gap between themselves and the new digital native players.

          In the automotive industry, customer expectations about top-end offers will primarily be defined by their experiences with luxury players in other sectors. It therefore makes sense for OEMs and other mobility players to examine what constitutes luxury experiences in those sectors.

          In a luxury approach, personalized automotive experiences are not enough. Based on a strategy of customer segmentation and clienteling (described later in this article), personalization is pushed to the point where it delivers exclusive and unique experiences. In this hyper-personalization, as it’s called, AI, data analytics, and other advanced techniques are combined with human intervention to create an unprecedented level of individualization.

          Studying luxury players shines valuable light on customer experience

          In the luxury industry, people rather than products are at the center of the strategy, and segmenting customers properly is critical. First of all, the segmentation has to be based on criteria such as projected buyer potential, the customer’s potential influence, the average shopping basket, and so on. At this stage, each part of the marketing mix (Product, Place, Price, Promotion/Communication) is adapted to a specific segment, with nothing left to chance. Thus, the strategy is well-designed to bring valuable and meaningful experiences to every customer.

          Understanding the relationship between customer experience in automotive and luxury is crucial, then. To make sure we offer customers what they really want, it’s vital to look beyond product customization and focus on the human aspects of customer experience. For the following discussion, I’d like to invite you to make a real effort to put yourself in the shoes of the customer and think about what they expect from luxury brands.

          Proven ways to create a luxury experience

          So what insights from luxury industries can be translated to mobility users? Let’s look at a few of the most important luxury codes – those intrinsic elements that make this industry so special in customers’ eyes.

          Instant solutions

          Customers today – not only in luxury segments – increasingly expect to get what they want anytime and anywhere, in any channel, and at the right price. Gen Z and other younger generations, in particular, are known to be highly connected with a tendency to live in the present.

          It follows that automotive companies should offer mobility users real-time solutions. Everything must be available at the moment. With this limited time-focus, not responding fast enough could mean losing the customer.

          For the manufacturer, fulfilling this expectation requires digital continuity and advanced data management. Only with reliable availability of real-time data is it possible to respond instantly to the customer’s need or desire, and even to anticipate it before it has been expressed.

          Tailored experiences

          At the high end of the market, customers are likely to expect exclusivity: differentiation taken to an extreme level. Part of this is about customization of the product so that the customer feels they’re driving a unique vehicle, or one of a very limited number.

          However, automotive players have to go far beyond the product itself to build and strengthen relationships with their customers. And this requires customization of the experience of interacting with the brand, as we’ll explain below in connection with the concept of ceremony.

          The creation of a feeling of exclusivity is one of the most important levers that mobility players can use to differentiate their products from others at the upper end of the market. Exclusivity shouldn’t be limited to the buying stage – aftersales should also be considered in this context, and integrated into the overall customer experience strategy.

          Legacy and storytelling

          Legacy is about transmission: passing on know-how or a story from generation to generation. For a luxury brand, archives are crucial as a reminder of successes and failures that explain what the brand is in the present time. A good example here is the Ferrari Museum near Bologna, Italy.

          This type of bond to history helps companies to create emotional attachments within their community. The word “community” itself is important, as it describes a relationship between a brand and people that goes beyond the business aspect.

          Legacy can also be linked to a brand’s original activity: the brand DNA as it’s often called. A heritage of building racecars, to continue the Ferrari example, could be infused into the present and transmitted to future generations through storytelling that leverages the archive.

          Ceremony

          We’ve discussed the culture of instantaneous responses, the sense of exclusivity, and the place of legacy and storytelling. Now let’s take a deep dive into a retail experience that is one of the most specific luxury codes: the ceremony.

          With hyper-personalization, the product remains the star, but other aspects contribute to the experience. Dealers should think in terms of building a ceremony around the product, where the car is center stage but a lot of other things are going on around it. The ceremony must be linked to the salesperson. All gestures and words are planned in advance. This is a customer moment when brand representatives are actors playing a role where time is stopped: a fully immersive moment where all senses are stimulated. The aim is to surprise the customer.

          The concept of ceremony could usefully be applied in the delivery of a new vehicle to the home – a process that is typically poor at the moment but could be infused with luxury insights. After delivery, the OEM or dealership could maintain communication with the customer, offering help with using the car or scheduling maintenance. This would help maintain the bond between customer and brand, provided it is done in a way that emphasizes communication and support, not selling more products.

          The human touch

          In this type of ceremony, it’s essential that digital enablers of the experience are disguised or kept in the background – they mustn’t be the stars of the show. Some of the most prestigious luxury brands are known for keeping paper notes with personal details of customers – their families, their birthdays, and so on, subject to individual agreement. These details form part of the company’s archives, mentioned above; it’s all part of the legacy concept and one that helps keep the relationship interesting and personal.

          This is something that automotive firms will want to consider, particularly for niche brands, though it’s unclear at this stage how far it can be replicated. What is clear is that well-timed, personalized communication is vital, and has to happen through the customer’s preferred channels. In other words, the brand needs to understand the best way(s) to contact each individual and do so in a way that feels to the customer like a unique experience. It is the brand that needs to adapt to the customers, not the opposite. Behind the scenes, this will necessitate the collection and use of a mix of demographic and behavioral data from multiple touchpoints.

          Clienteling: relationships before selling

          When we think about customer journeys and the customer lifecycle, inevitably we start to think about loyalty. But this term is associated with the mass market, with connotations of spam and other unwelcome approaches in consumers’ minds.

          In the luxury sphere, taking care of customers is critical and goes far beyond loyalty programs designed to satisfy business goals. Luxury players devote a lot of energy to thinking about relationships, as opposed to selling products.

          The concept of clienteling is at the center of luxury strategy; it provides a foundation for tailoring unique experiences and addressing each customer as an individual. In the automotive industry, this idea should be applied at every touchpoint a customer has with a brand: for example, when the customer enters a car dealership for a test drive, calls the customer service center to schedule maintenance, or needs help choosing the best mobility solutions based on their history and preferences.

          The customer doesn’t want to feel that a mechanistic process or protocol is being followed during these interactions. They’re looking for that sense of exclusivity and personalization, and expect to be treated as a human being and taken care of by other human beings.

          Summing up

          I hope this discussion has convinced you of the value of offering a luxury customer experience to automotive users and given you an idea of what’s involved.

          Capgemini is currently conducting detailed market research into customer experience in automotive – look out for the results in the next few weeks. Meanwhile, please get in touch if you’d like to know more.

          Author

          Elise Arnout

          Chief of Staff & Customer Experience Priority Lead – Global Automotive Industry, Capgemini
          Elise Arnout heads global automotive initiatives and drives customer intimacy strategies. Drawing on over a decade of experience as a strategic business analyst in the beauty and luxury industries, Elise is passionate about reinventing customer experience to deliver tangible business success for automotive companies.

            How EU telecom regulators can accelerate the industry towards sustainability

            Frederic Vander Sande and Pierre Angelet
            Sep 25, 2024

            Sustainability has become a fundamental pillar of today’s society. As European regulatory and societal pressures rise, telecom operators embrace sustainability. The telecom industry is indeed a critical contributor to global greenhouse gas emissions, although exact numbers vary.

            To meet EU targets, the telecom industry must follow the Science Based Targets initiative (SBTi). This requires mobile network operators to cut emissions by 45%, fixed network operators by 62%, and data centers by 53% between 2020 and 2030to follow a science-based pathway toward net zero.

            This is a significant challenge for an industry deeply rooted in technology and now the leading enabler of digital and cloud transformation for public services, businesses, and individuals. As a reminder, the European Green Deal aims for the EU to achieve climate neutrality by 2050.The telecommunications industry urgently needs to enhance and accelerate its sustainability practices. Alignment between telecom operators, regulators, and industry stakeholders is crucial.  In fact, 84% of the telecom executives surveyed in the latest Capgemini Research Institute Report “A world in balance” agree that sustainability regulation will be a beacon guiding organizations towards global climate goals.

            European Telecom Operators are advancing in their commitment to sustainability

            In the European Union, telecom operators committed early to sustainability – also motivated to reduce energy costs and dependency. According to a report by Capgemini Invent and CDP[1], the industry has improved its efforts and is now one of the two leaders in decarbonization maturity. However, a disparity exists among telcos, with some leading the way and others still refining their strategies in detail.

            Overall, the operators aim to achieve net zero emissions before 2050, targeting dates between 2035 and 2041, with sub-steps set for 2030, primarily focusing on scope 1 and 2 emissions. Scope 1 emissions refer to direct emissions emitted by a company, whereas scope 2 emissions are indirect emissions from the purchase of electricity consumed by the company.

            Table 1 – Telecom operator’s commitments to sustainability , Capgemini Invent, Analysis June 2024

            An important advancement among key operators is the use of renewable energy, which shows the commitment to decarbonization. However, the extent of renewable energy usage varies greatly.

            Many operators use green certificates despite concerns about greenwashing, legitimacy, and lack of connection to local green energy projects.

            For a growing number of organizations, circularity is another key focus, incorporating strategies such as sustainable packaging, eco-designs, and the reuse, recovery, and recycling of network materials, along with the use of partnerships. Finally, certain operators go beyond standard sustainability measures by engaging in nature conservation projects such as reforestation, anti-deforestation efforts, collaborations with environmental organizations, and the purchase of high-quality carbon offsets.

            To gain recognition for these activities, operators aim to have their targets approved by SBTi and achieve an ‘A’ score from the CDP. According to the GSMA  Report “Mobile Net Zero 2024”, 70 operators worldwide representing 68% of industry revenues, have set near-term science-based targets in 2023 – an increase from 50 operators in 2021. Additionally, the quality of disclosures has improved.

            Telecom industry and regulatory bodies are taking steps to improve decarbonization efforts

            Standardization bodies like ITU (United Nations’ International Telecommunications Union) have established guidelines and standards for procurement, circularity, sustainable supply chains, material efficiency, e-waste management, and facilitate tracking decarbonization efforts. Additionally, ITU standards for energy efficiency outline how big data and AI can optimize smart energy management for telecom sites and data centers, prioritizing renewable energy.

            The GSMA, representing the interest of mobile operators worldwide, supports the industry’s commitment to sustainability through programs like ClimateTech, which promotes greater integration between digital technology and climate mitigation. Their Sustainability Assessment Framework evaluates mobile operators’ operational performance and societal impact as well as leadership in addressing global challenges and opportunities.

            Regulatory bodies are also actively working to enhance the sustainability of the industry. Beyond the activities taken by the European Commission, the Body of European Regulators for Electronic Communications (BEREC) emphasizes sustainability objectives in its 5-year strategy launched in 2020. These include enhancing the understanding of European telecom regulators regarding sustainability issues, contributing to the attainment of ICT-related objectives outlined in the Green Deal and UN Agenda 30, and aiding in measuring the digital sector’s environmental impact.

            In line with these targets, guidelines, and frameworks, local telecom regulators across the EU are implementing strategies and conducting studies to enhance the industry’s sustainability within their respective nations.

            Some regulators focus on understanding the environmental impact of digital technologies through detailed studies and annual inquiries, while others use consumer surveys to gauge awareness and attitudes regarding environmental impact. Overall, national regulators utilize distinct indicators when measuring sustainability, targeting operators, device manufacturers, and data centers.

            Table 2 – Key EU regulators on sustainability and their actions, as per BEREC report* Source: Capgemini Invent, Analysis June 2024

            Call for fostering the implementation of a unified industry specific measurement framework

            Despite the telecom industry’s efforts to commit to and enhance sustainability, significant challenges remain due to its complex relationship with sustainability, as shown by the increasing volume of data and energy consumption driven by digital connectivity. In the near term however, the industry must balance  profitability with environmental sustainability.

            The varied and unaligned approaches among EU telecom regulators and operators highlight the lack of standardized sustainability metrics and differing progress levels. This complicates measuring sustainability efforts and hinders comparability across peers.

            To enhance and accelerate industry sustainability practices, European regulators must gain alignment and collaborate closely with operators and other stakeholders to foster the implementation of a unified industry-specific sustainability measurement framework with three ambitions in mind:

            • Compare CO2 benchmarks for different network models: Develop a benchmarking system that standardizes CO2 reduction metrics across different network infrastructures (e.g., fixed vs. mobile network). This system would use uniform CO2 reduction metrics (e.g., energy consumption per unit of data), allowing to set clear, quantifiable targets and supporting companies to measure their progress against peers and industry standards. Organization like CDP for example can be instrumental by maturing and marketing better their industry-specific models and KPIs.
            • Build trust by embedding sustainability in management practices: Data collection and reporting are already well advancing. Building trust on the ability for operator to meet their targets however requires to embed sustainability in the business strategy and management practices. Specifically ensuring that investments and operations align with environmental targets in a standard way.
            • Identify and highlight industry leaders and best practices through a ranking or certification system: This would highlight best practices to encourage continuous improvement and allow for industry-wide comparisons and advancement. But also to position sustainability as a core differentiator in client’s provider choices and wider ecosystem building.

            Such collective effort is essential to accelerate the sustainability transition of the industry and society, to reduce the risks of greenwashing and maintain progress amid geopolitical and political uncertainties.

            TelcoInsights is a series of posts about the latest trends and opportunities in the telecommunications industry – powered by a community of global industry experts and thought leaders.


            [1] https://prod.ucwe.capgemini.com/wp-content/uploads/2023/05/CDP-Capgemini-Invent_Report-July-2023_From-stroll-to-sprint.pdf

            Meet the authors

            Frederic Vander Sande

            European Head of Telecoms for Capgemini Invent
            Frédéric is European Head of Telecoms for Capgemini Invent. He brings over 20 years of experience in advising senior leaders on strategy, commercial, operations, and technology questions in the telecom, media, and entertainment industries. His areas of expertise are in business planning, transformation, commercial strategy or the launch of new businesses, products & services. Some of his recent work address telecom sustainable future challenges as well as digital identity developments.

            Pierre Angelet

            Member of Capgemini Invent’s Telecoms Sustainable Future Team
            Pierre is a consultant at Capgemini Invent’s Brussels office, with experience in telecom and sustainability projects. He focuses on driving innovation and delivering strategic solutions to address environmental and operational challenges for telecom clients.

              How RAG Based Custom LLM can transform your Analysis Phase Journey

              Hemank Lowe
              24 Sep 2024

              Gathering project requirements is laborious – and often incomplete or inaccurate. Here’s how Gen AI can make the process more efficient and comprehensive

              The cornerstone of any successful software development project is comprehensive requirements. But gathering, analyzing, documenting, and structuring requirements can be tedious, and the results are often laden with errors.  

              The traditional process for gathering requirements and documentation is manual, which makes it time-consuming and prone to inaccuracies, omissions, and inconsistencies. This can lead to miscommunication, missed requirements, and costly reworking needed later in the development process, all of which can impact the success of a project. 

              Here’s a glimpse into how our team has been leveraging generative AI to improve the process of requirements gathering. Here’s how.  

              Taking a RAG approach  

              The retrieval-augmented generation (RAG) approach is a powerful technique that leverages the capabilities of Gen AI to make requirements engineering more efficient and effective. 

              What is Retrieval-Augmented Generation (RAG)? 

              According to Google Cloud, RAG (Retrieval-Augmented Generation) is an AI framework combining the strengths of traditional information retrieval systems (such as databases) with the capabilities of generative large language models (LLMs). By combining this extra knowledge with its own language skills, the AI can write text that is more accurate, up-to-date, and relevant to your specific needs. 

              As a Google Cloud Partner, in this instance we refer to text-based Gemini 1.5 Pro, a large language model (LLM). Gemini 1.5 Pro automates and enhances requirements engineering, by using a retrieval system that fetches relevant document chunks from a large knowledge base, as well as an LLM that produces answers to prompts using the information from those chunks.

              This system excels at interpreting the nuances of human language, allowing it to grasp the true intent behind user inputs and project documentation. Its deep language understanding leads to more accurate and relevant requirements.

              Unlike conventional tools that simply rephrase existing information, Gemini 1.5 Pro can generate entirely new content, drawing on its vast knowledge base and understanding of user needs. This fosters innovation and ensures the system caters to unforeseen scenarios.

              Gemini 1.5 Pro automates a significant portion of the manual work involved in requirements analysis, saving time and resources. It can handle large volumes of data with ease, making it ideal for complex projects. It’s also able to handle various document types, including Word, PDFs, CSV files, etc. It learns quickly with limited data, can reason through complex problems, leverages real-world knowledge, and transfers its learnings across tasks.

              The following example illustrates a detailed response delivered through our RAG-based custom LLM, as compared to the response produced by a public LLM:

              As these examples clearly show, the benefits of a RAG-based approach with Gemini 1.5 Pro include the ability to capture a wider range of stakeholder needs and expectations, which leads to more complete requirements.

              What are the pros/ cons of using Gemini 1.5 Pro for RAG vs. other multimodal AI models?

              Pros:

              • Enhanced accuracy and relevance: Gemini 1.5 Pro combines traditional information retrieval systems with generative large language models (LLMs), resulting in more accurate, up-to-date, and relevant text generation1.
              • Deep language understanding: It excels at interpreting the nuances of human language, leading to more accurate and relevant requirements2.
              • Innovation and flexibility: Unlike conventional tools, Gemini 1.5 Pro can generate entirely new content, fostering innovation and catering to unforeseen scenarios3.
              • Efficiency: It automates a significant portion of the manual work involved in requirements analysis, saving time and resources4.
              • Scalability: It can handle large volumes of data with ease, making it ideal for complex projects4.
              • Versatility: It can process various document types, including Word, PDFs, and CSV files4.

              Cons:

              • Dependency on data quality: As with all AI models, the effectiveness of Gemini 1.5 Pro depends on the quality and comprehensiveness of the data it retrieves and processes.
              • Complexity: Again, as with all AI models, implementing and maintaining a RAG-based system with Gemini 1.5 Pro may require significant technical expertise and resources.

              Use cases for a RAG-based approach to requirements engineering

              The following use cases showcase two scenarios where we’ve found a RAG-based approach to requirements engineeringto be valuable.

              User research and behavior analysis

              • Use case: Analyze user interviews (audio and video data)
              • Benefit: Gain deeper insights into user needs, pain points, and behavior beyond what’s explicitly stated. For example: identify frustration in user tone during interviews or observe user body language in videos.
              • Expected outcome: Develop software that better addresses user needs and provides a more intuitive user experience.
              • Challenge solved: Uncovers implicit user behavior and emotions not readily captured through traditional surveys or questionnaires.

              Identifying operational inefficiencies

              • Use case: Analyze security footage, equipment operation videos, and employee training sessions (audio and video data) to generate the functional requirements, user stories, or epics for the solution.
              • Benefit: Identify and capture requirements for the potential security risks, inefficient processes, and areas for employee training improvement.
              • Expected outcome: Develop software that optimizes workflows, strengthens security protocols, and enhances employee training methods.
              • Challenge solved: Gain objective insights into operational processes by analyzing visual data alongside audio instructions or explanations.

              Leveraging the cutting-edge capabilities of RAG and Gemini 1.5 Pro LLM offers a promising solution to the challenges faced in traditional requirements engineering. Automating generation, improving accuracy and scope, and ensuring security and explainability revolutionizes the way software requirements are gathered, documented, and managed, leading to a more efficient, effective, and secure the end-product.

              Customers can connect to have a detailed discussion on their modernization journey where we can help them through the requirements analysis, functional requirements, epics and User stories generation.

              Interested in exploring the Google Cloud RAG Based Custom LLM for your Analysis Phase Journey? Contact us for more information and an assessment – googlecloud.global@capgemini.com 

              Author

              Hemank Lowe

              Senior Director – Global Google Cloud Sub Practice Leader for Cloud and Custom Applications
              Hemank is an experienced cloud expert with over 5 years in Google Cloud architecture, Generative AI, and data analytics, holding three Google certifications (Cloud Architect, Data Engineer, Cloud Digital Leader) and a Master’s in Computer Applications. With 22+ years of diverse industry experience, excels in delivering Enterprise architecture solutions on the Google Cloud Platform and advocating for technology in business transformations.

                Unleash your business edge with a “shared fate” approach to cloud security

                Michael Wasielewski Jr
                23 Sep 2024

                Exploring how embracing cloud security on Google Cloud can transform your business in an interconnected world. 

                Many companies are prepared for the security challenges that will come their way, but others are far from ready – and that is a risky divide. Data security can literally make or break a business, but so many enterprises view it solely as a defensive practice. And the threats are significant. The global damage total from cybercrime is expected to reach $10.5 trillion by 2025. This is only made worse by ongoing global skills shortage, geopolitical challenges, and supply chain vulnerabilities.  

                The rise of artificial intelligence improves and complicates the situation. Security teams can leverage AI to enhance compliance, data analysis, and defense strategies, but malicious actors will benefit too. AI-driven phishing scams, for example, will threaten both personal information and corporate defenses. Our recent report  concluded that “48 percent of business executives rate data protection and privacy concerns as among the biggest risks associated with generative AI.”

                While security for generative AI use cases is still a work in progress, any organization using Gen AI applications must consider the security implications and put measures in place – whether using Gen AI tools for specific business use cases, or looking at preventing Gen AI-powered malicious activities.  

                Security is essential for preventing threats but the tendency to see it only as a defense can create negative perceptions and may cause businesses to act out of fear. 

                There is a different approach: security can be deployed as a business enabler. Of course, security operations and compliance are essential defensive practices as well, but enterprises that consider security operations to be more than just a necessary part of doing business can begin to leverage security as a tool for strategic growth. 

                Transforming business security: Google Cloud’s “shared fate” approach 

                Unlike other hyperscalers that provide customers with security components but let them assemble these themselves—often leading to errors—Google Cloud adopts a more collaborative approach with its clients. 

                This starts with the build and deployment and continues through the lifecycle of their applications. Google takes a “shared fate” approach to security, meaning the company invests heavily in client outcomes – providing more prescriptive guidance and blueprints, which optimizes security in an opt-out approach that reduces overall risk as services in the cloud are built and migrated. Google also provides tools like Risk Manager at no additional cost to help clients manage ongoing security and compliance.  

                We bring GC into the fold along with our best-in-class tools to manage our clients’ total estate – whether Google is the sole security vendor or one of many. Then we layer in a nuanced approach based on domain expertise and sector-specific needs. For example, thanks to our in-depth expertise in the unique security needs of the financial services sector, we can bring more specific control blueprints for things like SEC regulation compliance in the US, while also keeping an eye toward the future on new regulations like DORA in the EU. And this is equally the case in a wide range of sectors – from manufacturing to healthcare to aerospace and defense. 

                While GC’s security blueprints provide very good baselines, our experience and expertise in industry empowers us to bring more granular and audit-proven security controls for client-specific verticals. We build on top of GC security solutions to add our compliance and regulatory expertise and augment risk transfer solutions by way of continuous compliance, which allows clients a real-time understanding of their security state. 

                This level of granularity often relieves security concerns at the board level and enables enterprises to better optimize their cyber insurance posture, to keep insurance costs down while maintaining advanced coverage. 

                Security can be an accelerator for business, paving the way for innovation and growth by fostering trust and confidence. That’s why we go beyond safety and compliance: we aim to deliver security solutions that allow our partners to grow and thrive. Here’s how. 

                Security operations as a business enabler 

                Capgemini’s approach to building and delivering cloud security solutions is both progressive and pragmatic – and driven by four key principles. 

                1. Cloud infrastructure as an enabler – Cloud infrastructure enables all facets of security operations to be accomplished faster, more transparently, and more completely. Cloud security tools offer flexibility and agility, which ultimately improves security. 
                2. Security is as much about culture as it is about strategy – When building and implementing a cloud security strategy, we believe it’s important to create support at all layers of the organization. Security needs to be an embedded partner and cannot be perceived as outside the team. 
                3. The importance of starting with a solid foundation – Security has a critical role to play in overall delivery velocity, and automation here is key. But when you’re building automation, you need to have the right foundation first. 
                4. Consider the future carefully – You don’t necessarily need to immediately adopt new security paradigms such as Zero Trust, self-healing apps, or AI for Security, but you do need to understand how they may change your business in the long run. 

                We take a lifecycle approach to our cloud security portfolio, ensuring we fulfill clients’ needs no matter where they are on their journey to a secure cloud. For example, clients in the beginning of their cloud maturity model often benefit from quickly establishing effective governance and building appropriate compliance tooling. We work with them to establish their security foundations, while clients that already have governance or a consolidated cloud team often look for validation and ongoing assessment support. For them we look at cloud adoption, modern framework and workload assessments, and ongoing support as they establish their cloud security best practices.  

                We leverage our experiences across more than 3,900 customers and 15 operations centers, as well as the best of GC’s tools, such as Chronicle SecOps’ speed and scale, threat hunting capabilities, and advanced analytics to ensure comprehensive security protocols are in place for all Gen AI applications and use cases. Together with Capgemini’s 24×7 monitoring and expertise with almost 100 playbooks, it’s a winning combination to help our clients achieve concrete business outcomes – over and over again. 

                Interested in exploring the “shared fate” approach to cloud security with Google Cloud? Contact us for more information and an assessment – googlecloud.global@capgemini.com 

                Author

                Michael Wasielewski Jr

                Global Head of Cloud and Gen AI – Security Strategy and Portfolio, Capgemini
                Michael leads global cloud security and Gen AI – Security Strategy and Portfolio, leveraging extensive experience in network operations, information security, and cloud modernization.

                  Driving sustainable change in the workplace: The power of My Sustainability Score

                  Aleksandra Domagala
                  23 Sep 2024

                  In today’s rapidly evolving business landscape, sustainability is no longer just a buzzword – it’s a critical driver for success and environmental stewardship. Organizations worldwide are realizing that integrating sustainable practices into their operations isn’t just beneficial for the planet, but for their business as well. A key enabler in achieving these goals is  My Sustainability Score,  a cutting-edge tool designed to engage employees, educate them on eco-friendly habits, and drive real behavioral change within the workplace.

                  Engaging employees in sustainability: The key to success

                  A significant challenge companies face when rolling out sustainability programs is getting employees actively involved. According to our CRI research , employees are more likely to stay  with companies that have strong sustainability commitments. My Sustainability Score addresses this by making sustainability efforts personal, engaging, and fun.

                  Employees are encouraged to incorporate eco-conscious habits into their daily work routine through gamification mechanics such as points, badges, challenges, and rewards. Whether it’s reducing energy use or minimizing waste, employees can track their progress and earn recognition for their sustainable behaviors. This competitive and rewarding experience not only boosts engagement but also strengthens the company’s culture of sustainability.

                  Educating at scale: Reaching every employee

                  Beyond engagement, education is vital to the success of any sustainability initiative. Many employees want to contribute, but may not know how to make meaningful changes. My Sustainability Score addresses this challenge by offering a multichannel education platform that scales across the organization.

                  With content ranging from sustainability articles and daily eco-tips to full-scale communication campaigns, employees are equipped with the knowledge they need to adopt greener habits. The tool’s integration with intranet platforms, virtual agents, and dedicated SharePoint sites ensures that the educational content is easily accessible, no matter the employee’s role or location.

                  This consistent stream of relevant information helps employees understand the impact of their choices, and promotes ongoing learning. As a result, companies can accelerate the shift towards more sustainable workplace practices.

                  Driving behavioral change with a structured approach

                  Creating awareness is just the first step – transforming awareness into action requires a more structured approach. My Sustainability Score is designed to drive lasting behavioral change by guiding employees on a personalized sustainability journey.

                  The tool is integrated with our premium workplace services offering, Experience Management Service (XMS), which measures employee behaviors in real time. By analyzing data on sustainability actions, the tool identifies opportunities for improvement, which  empowers employees to make impactful changes. This measurable approach ensures that sustainability becomes a central part of the company’s operations and culture.

                  Measuring, analyzing, and improving impact

                  For organizations committed to sustainability, tracking progress and analyzing outcomes is crucial. Our Experience Management offering provides robust measurement tools that allow businesses to track key sustainability metrics – such as CO2 emissions, energy consumption, and employee behavioral change accelerated by My Sustainability Score.

                  Organizations can visualize their sustainability efforts and evaluate their effectiveness by leveraging real-time data and integration with tools like Power BI and SharePoint. These insights enable leaders to prioritize future actions and continuously improve the company’s sustainability programs.

                  In fact, companies that set measurable sustainability goals have reported 20 percent greater profitability than those without measurable initiatives. By measuring impact, the tool empowers businesses to turn sustainability into a strategic advantage.

                  Building a culture of sustainability

                  Ultimately, the goal of My Sustainability Score is to foster a sustainability-first culture within organizations. By offering a seamless blend of engagement, education, behavioral management, and impact measurement, the tool helps employees feel invested in the company’s environmental goals.

                  When employees understand their impact and are recognized for their contributions, sustainability becomes ingrained in the company culture, leading to a more committed and environmentally conscious workforce. The benefits extend beyond environmental impact – research shows that companies with strong sustainability cultures outperform their peers in terms of employee productivity.

                  A future of sustainable workplaces

                  The shift toward sustainable workplaces is not just a trend – it’s a necessity for business resilience and environmental stewardship. By leveraging this tool, organizations can create meaningful and measurable changes that benefit the planet and drive long-term success.

                  The future of work is sustainable, and My Sustainability Score is at the forefront of this transformation, enabling businesses to build greener, smarter, and more engaged workplaces.

                  As more organizations embrace this innovative solution, we’re paving the way for a more sustainable and prosperous future. Ready to lead the change? Discover how Capgemini’s My Sustainability Score can help your organization build a more sustainable workplace and drive real environmental impact. Contact us.

                  Author

                  Aleksandra Domagala

                  Product Manager, CIS
                  Aleksandra is a Product Manager with a background in organizational psychology which enables her to create evidence-based solutions, adjust them to a multicultural context, and design delightful user experiences. She is engaged in the development of immersive workspaces and sustainable workplace solutions. Aleksandra has vast experience in digital transformations, employee research, consulting and change management.