IMRG Capgemini e-Retail Sales Index: Mobile accounts for 40% of all online retail sales

“Whereas smartphones continue to evolve in leaps and bounds, tablet devices are reaching what could be considered a plateau, and to an extent merely serve as a replacement to the home PC. With ongoing investments, ever-expanding screens, and increasingly ubiquitous connectivity, I don’t think it will be too long before smartphones overtake tablets as the prominent mobile shopping device. However, the potential impact of the smartphone on the in-store shopping experience will be a key area of innovation and development in the coming months.”

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The figures above are all taken from the IMRG Capgemini Quarterly Benchmarking, an additional reporting tool that is open to all participants in the IMRG Capgemini e-Retail Sales Index. The Quarterly Benchmarking tracks over 40 key performance indicators across 7 categories, leading to unique insights into the performance of the UK e-retail sector.

Around 40 retailers currently participate in the IMRG Capgemini Quarterly Benchmarking, including  Airport Parking & Hotels, B&Q, Bank, Ben Sherman, Blacks, Brora, Cartridge People, Clarks, Crocus, Debenhams, Deckers, Dunelm Mill, Freeman Grattan Holdings (Freemans, Grattan, Look Again, Kaleidoscope, Curvissa, Swimear365, Witt International UK), Get The Label, Home & Cook, JD Sports, John Lewis, LK Bennett, M and M Direct, Marks & Spencer, Millets, Moss Bros, New Look, Schuh, Scott, Silentnight, Size, Sofa.com, Sparkling Strawberry, Super Group, The Body Shop and The White Company.

The quarters run as follows:
–    Quarter 1 – February to April
–    Quarter 2 – May to July
–    Quarter 3 – August to October
–    Quarter 4 – November to January

About IMRG
IMRG (Interactive Media in Retail Group) is the UK’s industry association for e-retail. Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-retail standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking. The strength of IMRG is the collective and cooperative power of its members. For more information please visit http://www.imrg.org/ or email membership@imrg.org
About Capgemini
With almost 145,000 people in over 40 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2014 global revenues of EUR 10.573 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organisation, Capgemini has developed its own way of working, the Collaborative Business Experience^TM, and draws on Rightshore^®, its worldwide delivery model.
Learn more about us at www.uk.capgemini.com.
Rightshore^® is a trademark belonging to Capgemini