Skip to Content

Capgemini supports home appliance manufacturer BSH on its digital transformation journey

10 May 2017

Munich, London – Capgemini, a global leader in consulting, technology and outsourcing services, has today announced that it is collaborating with BSH Hausgeräte GmbH, a leading global manufacturer of home appliances, to enhance the company’s IT architecture, maintenance and development services. The project will help BSH to achieve its digital transformation vision by improving its worldwide B2B commerce portal, as well as increasing BSH’s retail efficiency and agility.

With more than 58,000 employees operating in around 50 countries globally, BSH provides a wide range of home appliances under 14 well-known brands such as Bosch, Gaggenau, Neff and Siemens to customers worldwide. In a bid to improve the order experience for its B2B customers, BSH turned to Capgemini.

Working closely with the client, Capgemini’s team carried out a review, rebuild and rerun of BSH’s B2B order management solution using SAPUI5, a user interface (UI) development toolkit for HTML5 that simplifies the task of build and deployment on multiple devices. The project was delivered with Agile methodology and collaborative sessions between the business, IT and design teams were held at Capgemini’s Applied Innovation Exchange in Munich, a space that is set up to accelerate the deployment of innovative products and services.

The upgraded order management solution now has a simplified IT architecture, is responsive to multiple mobile devices, and enables retailers to offer a better customer experience to consumers on the shop floor. It also makes use of analytics platforms, including Adobe Analytics, to gain valuable insights about customers.

The solution was rolled out in the Netherlands in November 2016, taking BSH on the first step towards creating a unified global user experience program. The application is set to reach 20 markets in total by during 2017.

Joachim Johannes Reichel, CIO, BSH Hausgeräte GmbH commented: As the largest home appliances manufacturer in Europe, renewing our order management solution was a project we saw essential to further strengthen relationships with our B2B customers. We have already witnessed an improved customer experience while gaining more actionable data-driven insights from the roll-outs, too. The project is a lighthouse regarding what can be achieved when multiple IT, business and design teams work together. Capgemini brought to the table deep architecture know-how, UI/UX design competency and a profound business understanding in a highly collaborative approach – a key success factor for this project.”

Marcel Mehdianpour, Account Executive at Capgemini, commented: “With strong collaboration between BSH and Capgemini, using Design Thinking, Agile ways of working and the ‘Devise’ space in Capgemini’s Applied Innovation Exchange, this project is a big success for both parties. We look forward to working with BSH throughout the 2017 roll out, supporting its digital leadership within its segment.”

–       ENDS –About CapgeminiWith more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.Learn more about us at

Rightshore® is a trademark belonging to Capgemini

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.