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2007 ANNUAL REPORT
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The Monetization Conundrum: Lessons for Traditional Media for Generating Online Revenues
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Time spent on media and communications has almost doubled over the past decade, but consumer spend and advertising revenues have not kept pace with the growth in usage, resulting in what we refer to as the “monetization gap” estimated to be worth £4.1bn in the UK for the past 2 years. In this Insight paper, we discuss how media players could close this monetization gap.
To read the accompanying article, request a copy of the latest issue of the Telecommunications, Media & Entertainment Journal.
Thought Leadership
Global Vision & Reality Study, 7th Edition: Customer Value Integration – How to Re-Tune Pharma’s Commercial Model in Light of Changing Stakeholder Influence
Success Stories
Albert Heijn Improves Product Availability through Centralized Replenishment: Capgemini helps supermarket chain improve supply chain through responsiveness to customer behavior, high level of automation and cost control
News
2008 First Quarter Revenues
- 07 May 2008
Monthly Technology Briefs – May 2008: Open Standards: A complex set of different definitions with one common aim.
Integrated Multi-Channel Retailing: Driving customer loyalty through multi-channel retailing
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