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Capgemini expands its global creative consultancy services in Italy with frog

4 May 2022

“We are extremely proud to strengthen our footprint in Italy,” said Paolo Giordano, Head of frog in Italy, part of Capgemini Invent. “frog’s established track record, combined with Doing’s renowned expertise, means we are well-positioned as a leader in the product & service design and strategic marketing fields. We will continue to pursue our growth path to support companies while they develop their businesses, and to assist them while designing an offering based on customers’ needs.”

frog, part of Capgemini Invent, is aimed at meeting the strategic needs of those that are building and leading corporate strategies, through its offering based on 5 key services:

  • Business: implement new business models, strategies, and design while launching new products and services on the market.
  • Brand: enhance existing brands and develop new brands to match business positioning, corporate purpose and user experience.
  • Experience: develop unique experiences that facilitate innovative interactions with consumers.
  • Activation: strengthen and nurture client relations, leveraging content, data and technology.
  • Enablement: design and develop customer-focused organisations, processes and platforms to manage marketing operations.

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Get The Future You Want | www.capgemini.com/gb-en/

frog is part of Capgemini Invent, the digital innovation, design and transformation brand of the Capgemini Group, enabling CxOs to envision and shape the future of their businesses. For more than five decades, frog has collaborated with passionate leaders and visionary entrepreneurs to launch new businesses, win on customer experience and bring bold ideas to life. We help our clients define and implement new business models and strategies to seize market opportunities, build the products and services that their customers love, and strengthen their capabilities and organisations. Applying a focused, interdisciplinary approach, frog helps large organisations, growth-oriented companies and innovative startups make their mark on the world.

Make Your Mark | www.frog.co

[1] Doing will now operate under the frog, part of Capgemini Invent brand.