Skip to Content
Customer first

Top trends 2025: Capital markets

Transform industry challenges into sustainable competitive advantage

New trends are redefining the landscape for capital markets as the industry pushes forward into 2025. Capgemini’s recent trends book identifies three high-level themes that will help shape how the capital markets industry evolves in the future:

  • Customer first focuses on enhancing customer experience through elevated omnichannel interactions and improved products and services.
  • Enterprise management deals with leveraging technology to streamline processes, increase agility, and reduce operational costs.
  • Intelligent industry revolves around the utilisation of modern technology solutions to deliver end-to-end digital experiences that transform the entire value chain.

These themes inform the capital markets industry’s response to evolving challenges and opportunities, and how organisations can best position themselves for a customer-centric, efficient, and innovative future. Our trends book provides a comprehensive overview of the top ten trends that will shape capital markets in the year ahead and beyond, offering insights into how firms can stay competitive, unlock growth, and rise to the demands and expectations of today’s customers.

Capital markets industry trends for 2025

Explore how the latest capital markets trends are reshaping the industry, and setting new standards for efficiency, innovation, and customer value.

Perpetual KYC revolution
Perpetual Know Your Customer (pKYC) takes the traditional KYC solution and infuses it with modern technology, including AI and data analytics, to enable real-time customer monitoring and accurate escalation. This enhanced approach to managing client profiles and risk mitigation will streamline onboarding times and increase user-friendly experiences in 2025 and beyond.
Accelerating sustainable lending
Organisations everywhere need to drastically increase their investment in clean energy technology to be on track for net-zero goals. As firms prepare to invest more into their energy transitions, banks have a chance to leverage the opportunity by profiting from intermediation spreads and better risk-adjusted returns.
Changing investment landscape
Seeking lower fees, consistent market returns, and reduced risk, investors have largely turned to passive investing during the last decade. But as the investment landscape continues to shift, firms are adapting with innovation, consolidation, and an increasing focus on scalable, low-cost, and diversified investment products.

Efficiencies through collaboration
Inefficiencies in post-trade processing continue to adversely affect financial institutions, with costly legacy-system dependencies and fragmented processes preventing firms from realising the benefit of offshoring and automation. In 2025, a shift towards mutualisation and strategic outsourcing will reduce the cost of post-trade processing.
Capital efficiency
Geopolitical conflicts, inflation, and rising central bank rates are pushing financial firms to readjust their capital strategies. To offset these challenges, firms will revise booking models, restructure capital frameworks, develop tax-efficient structures, and shift to less capital-intensive products to increase overall capital efficiency.
Modernised resilient platforms
Technology limitations, new regulatory requirements, and increased cybersecurity challenges are pressuring financial entities to tackle the issue of replacing their costly legacy systems. A key technology trend for capital markets will include the migration towards more modern, resilient platforms that enable growth, enhance resiliency, increase scalability, and drive cost efficiency.

DLT & tokenisation
Since raising its profile from the rise of blockchain and cryptocurrencies, distributed ledger technology (DLT) has evolved to include a wider range of assets, including smart contracts and tokenisation. With the potential to transform processes and boost efficiency, the increasing integration of DLT and tokenisation will be a focus.
Leveraging generative AI
Global spending on artificial intelligence is expected to reach new highs, and capital market firms are looking to this blossoming technology to drive improvements in operational efficiency and customer experience. Aiming to strengthen their competitive edge, firms will continue to implement Gen AI strategies and operating models to enhance business value.
Global accelerated settlement
The 2024 implementation of a T+1 settlement cycle has yielded major benefits for North America, with the UK and EU now seeking to push forward with their own T+1 implementations during the coming year. Challenged by heavy landscape fragmentation and complexity, firms will look to recalibrate operating models, enhance data management, and modernise legacy technology to facilitate their successful T+1 migrations.
Transaction reporting optimisation
A recent wave of regulatory rewrites have brought significant change to trade and transaction reporting (T&TR). Firms will aim to manage these changes and stay on top of legacy reporting issues by shifting their focus to the reinvigorating operating models to prioritise efficiency and controls.

Conclusion

Throughout the coming year, the capital markets industry will undergo significant evolution driven by technological advancements, efficiency prioritisation, and shifts in the macroeconomic environment. To remain ahead of the competition and enhance customer value, firms will align their strategies with initiatives that help future-proof their organisations:

  • Digital transformation will be a top priority, as legacy systems are modernised and advanced technologies like Gen AI and DLT improve decision-making and customer experience.
  • Operational optimisation will also be a key agenda item, as strategic outsourcing and mutualisation initiatives carry the potential to reduce costs, enhance liquidity, and improve capital efficiency.
  • In addition, firms will look to develop and take full advantage of flexible strategies that allow them to adapt to the changing macroeconomic environment.

In embracing digital transformation and customer centricity, capital markets firms will achieve continuing success in an ever-evolving landscape.

Transform your capital markets business with Capgemini’s expertise

Capgemini is a trusted partner for financial institutions seeking to leverage advanced technology to stay competitive in today’s rapidly changing marketplace. Our comprehensive Process Efficiency and Automation Services, Technology Transformation expertise, and know-how in empowering firms to access the full benefits of data and AI help our clients to adapt to complex market environments and enhance customer experience. Through industry-leading digital transformation experience and capabilities, we enable firms to modernise legacy systems and drive operational excellence across all functions.

Unlock the full potential of your business with Capgemini. Contact us today to discover how we can help you lead within the dynamic capital markets industry.

Contact us

First name is not valid.
Last name is not valid.
Email is not valid.
Job title is not valid.
Company is not valid.
Country is not valid.
Comments is not valid.
Slide to submit
Thank you for your submission.

We are sorry, the form submission failed. Please try again.

Meet our experts

Kieran-Mullaley

Kieran Mullaley

Capital Markets Practice Lead
Kieran has more than 25 years’ experience working with investment banks, market infrastructure and other major financial services firms, to deliver large scale global transformation initiatives.
Michael-Hughes

Michael Hughes

Head of Capital Markets for UK
Michael has over 20 years operational experience defining & delivering change at Investment Banks and other Financial Institutions, with expertise covering multiple Capital Markets products and a variety of functions.

Gerard Jacob

Head of UK Capital Markets for Capgemini Invent
27 years’ experience in capital markets change, 17 years in the industry and 10 years consulting. Expertise includes regulatory reform, digital assets, smart contracts, common domain model, financial messaging and active involvement in industry working groups.

Peter Katsos

Capital Markets Practice Head (N.A) & Global Murex CoE Lead
Samar Pratt

Samar Pratt

Global Head, Financial Crime Compliance Advisory
Samar is the global head of Capgemini’s FCC advisory business and helps clients enhance their FCC control frameworks through advice and tech enabled solutions across the three lines of defence. She has led several high-profile monitorships on behalf of the U.S and UK regulatory authorities including the US Department of Justice.

Tej Vakta

FS Domain Leader & Head of ESG Solutions
Over 25 years of experience in senior management and technology-driven business leadership. Shapes strategic visions and innovative solutions, collaborating with c-suite executives to drive sustainable, innovation-driven growth.

Elias Ghanem

Global Head of Capgemini Research Institute for Financial Services
Elias is responsible for Capgemini’s global portfolio of financial services thought leadership. He has more than 20 years of experience in FS, focusing on effective collaboration between banks and the startup ecosystem

Vivek Singh

Head of Banking and Capital Markets, Capgemini Research Institute for FS
Vivek leads the Wealth Management, Banking, FinTech, and Payments sectors in Capgemini Research Institute for Financial Services and has over 12 years of digital, consulting, and business strategy experience. He is a tech enthusiast who tracks industry disruptions, thought leadership programs, and business development and startups.

    Banking top trends 2025

    Explore our new trends books 2025 series to understand evolving developments across the banking industry

    Frequently asked questions 

    How digital onboarding and automated KYC help banks?

    Digital onboarding and perpetual KYC minimise the time and effort clients spend on compliance procedures, leading to a more streamlined and user-friendly experience. By digitising and automating KYC processes, banks can significantly reduce onboarding times, improving first impressions and customer satisfaction.

    How Distributed Ledger Technology can help financial markets?

    Distributed Ledger Technology has the potential to transform financial market processes, increase efficiency by reducing reconciliations and exceptions, enable real-time settlement, and reduce risk.

    How Generative AI can help capital markets organisations?

    Leveraging Gen AI will enhance financial crime detection, risk monitoring, real-time regulatory and legal documentation support, and ESG oversight, thereby optimising risk management, compliance, and controls.

    Stay informed

    Subscribe to receive our financial services World Reports