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Building brands with NFTs


NFTs are changing the game – literally, in tennis terms – but we’re only at the start of the journey. Find out more in our podcast.

Remember virtual land? Or crypto punks? If you’re new to NFTs – non-fungible tokens – you probably don’t but if you’ve been in the space for several years, you’ll know they were the precursor of today’s NFTs.

Join Capgemini Invent’s Chief Technology and Innovation Officer Kary Bheemaiah as he engages two of the world’s foremost NFT proponents in a discussion on where NFTs came from, who the NFT pioneers were, and and what’s next for these digital assets.

038: Building Brands with NFTs (featuring Matty Soudagar, Founder of MetaKey) Future Sight with Capgemini Invent

The Metakey’s Matty Soudagar and Capgemini Metaverse Lab’s Dheeren Vélu explore the role of social media in building communities around NFTs, how to manage short attention spans in the crypto space, and the crossover between digital NFTs and physical brands like Nike and watch brand Hublot.

They look at the remarkable success of the Australian Open’s interactive NFT initiative and what lessons other event and tournament organisers can take away from it. It’s a wide-ranging conversation embracing the need for talent (both attracting and retaining), the challenge of interoperability between different virtual worlds, and the value of data in the metaverse and continually evolving world of NFTs.

Whether you’re just putting a toe in the water of NFTs or keen to maximise your brand value by utilising them, this podcast is a great stepping-stone to building your NFT knowledge.

About the speakers

Kary Bheemaiah

Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini’s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions and services, and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.

Matty Soudagar

Matty is the Founder of The Metakey, a project centered around connecting NFTs to 100s of Web3 applications, while working to activate major brands in the metaverse. He is also a general partner in the B3V Fund, a venture capital fund dedicated to investing across the NFT sector, and a blogger in the guise of DCLBlogger. He has been an NFT Investor since 2018 and an early commentator and blogger on all categories of the NFT industry, including art, collectibles, virtual land, and more.

Dheeren Vélu

Dheeren is the Web3 & NFT Lead at Capgemini Metaverse Lab. As an innovation expert and Web3 strategist, he has an extensive background in Artificial Intelligence and is focused on developing novel concepts and business models in the emerging Web3 and metaverse areas, bringing to life innovative solutions and products, underpinned by the decentralised capabilities like smart contracts, tokens and NFT techniques.

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