Customer First

Are you ready for the next generation of consumers?

Three core trends are rapidly changing the consumer products and retail industries. Trends that must be acted upon now to have an impact later.

Your consumer is changing.
Within the next ten years Gen Z will be over 30% of the UK workforce and therefore earning population. What they want is different from previous generations and if you aren’t already considering how that will affect your brand, products, and operations in the future, you should start now.
Omnichannel (as we know it) is over.
Omnichannel was the leading word on the industry’s lips for a long time. Now, it’s a term of the past. Because a unified front-end is not enough; consumers must be able to seamlessly shop across channels
The ability to scale is a prerequisite for success.
The “TikTokification” of shopping goes beyond just how quickly influencers can spark and fade trends. Digital-first brands are capitalising on viral content by seamlessly integrating commerce capabilities and leveraging agile supply chains to quickly manufacture and deliver new products directly to the consumer.

“By 2028, today’s “emerging trends” will be the foundation of how your consumers shop, engage, and interact. Gen Z will be the dominant consumer force. AI-driven commerce will be the standard. Current retail models will be unrecognisable. Waiting is no longer an option. The mandate is clear: act now or get left behind. “Within our point of view you’ll find recommendations for how to do just that – drawing on insights, expertise, and perspectives from all corners of Capgemini’s global business including Capgemini Invent and frog, part of Capgemini Invent”
Gavin Sotheran, Head of Consumer Products Capgemini UK