Turn silicon into product advantage

Custom silicon and electronics form the hardware foundation for intelligent products, enabling OEMs to improve performance, reduce power consumption, strengthen security and differentiate their products. As AI, autonomous systems, edge computing and software-defined products push standard chipsets to their limits, more organizations are moving beyond off-the-shelf components to create competitive advantage.

Three forces are accelerating this shift:

  • Growing compute demands from AI, autonomy and connectivity, making custom ASICs, NPUs and chiplet-based designs strategically important.
  • Increasing system complexity from products that combine processors, sensors, connectivity chips and electronics that must be engineered to work together.
  • Sovereignty over where critical technologies are designed, manufactured and supported.

Orchestrating a complex semiconductor ecosystem

Developing custom silicon requires scarce specialized talent and coordination across foundries, outsourced semiconductor assembly and test providers, IP suppliers, EDA vendors and manufacturing partners. Advanced process nodes, chiplet architectures and neural processing technologies are also evolving faster than many product organizations can absorb.

The challenge extends beyond the chip itself. Silicon, electronics and software must be co-engineered, integrated and validated as a complete system. Costs are rising, supply chains remain exposed, and there is little margin for error between design, tape-out and production.

Few OEMs have all the skills, facilities and ecosystem relationships needed to manage this complexity or orchestrate the entire semiconductor ecosystem.

Discover the essential strategies for software-driven success in your product portfolio.

From chip design to business impact. Discover how to unlock the full value of silicon engineering.

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