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How to accelerate EV battery manufacturing in gigafactories

Capgemini
Capgemini
May 8, 2024

Learn how automotive companies can use technology to build a resilient and sustainable EV battery supply chain through gigafactories.

The key to playing a decisive role in the growing electric vehicle market is producing enough batteries sustainably at a competitive cost, at scale, and at speed.

Industry analysts anticipate global demand for electric vehicles (EVs) will rise in the next few years, thanks in large part to trends in China. Despite signs of growth cooling a bit, particularly in the US, it’s still incredible when compared with other segments of the transportation industry. The long-term growth story is alive and well, and getting to market with a lead is as important as ever. A confluence of factors indicate that North America will take more of a role in producing the batteries needed for the worldwide transition.

The Capgemini Research Institute’s (CRI) recent report on reindustrialization strategies in North America and Europe found that 63 percent of organizations recognize the importance of establishing a domestic manufacturing infrastructure to ensure national security, and 62 percent acknowledge its significance for strengthening strategic sectors.

The research also revealed that the US stands out as a top location for gigafactories – large-scale manufacturing facilities for batteries and component parts. Fifty-four percent of executives surveyed from automotive, battery manufacturing, and energy companies said they are currently building or plan to build at least one gigafactory in the US. Meanwhile, 38 percent said this about continental Europe.

Automotive companies that understand how to unlock the potential of North American gigafactories stand to gain market share and position themselves as lynchpins in this emerging ecosystem.

But winning the gigafactory race will require a holistic enterprise architecture that enables data-driven business agility. Automotive companies can master this transition by accelerating speed to production, optimizing costs sustainably, digitizing end-to-end core business processes, and upskilling their workforce.

Increasing speed to market and reducing scrap rates

Battery production is still responsible for much of the EV’s price tag. As new competitors race to the market, even incumbent players understand the need to transform their operations to be competitive.

It typically takes about five years for an organization with a small-scale pilot factory to complete a gigafactory and stabilize production. To remain competitive and responsive to demand, companies need a streamlined process of getting gigafactories to world-class production.

An inefficient gigafactory launch could mean that up to 30 percent of early production ends up discarded. Reducing the scrap rate by just 10 percent can save up to $300 million annually for a 30 gigawatt-hour factory.

Unlocking solutions with digital twins and data

Organizations can use digital twins – virtual models of objects or systems – to recreate the cell, battery pack, manufacturing process, and factory. Digital twins enhance co-creation and simultaneous product and process engineering. By optimizing in a virtual environment, companies can design and commission production lines that minimize extensive prototyping and costly changes on the factory floor.

Building the factory virtually before physically can save months of work. Today, we estimate that digital twin leaders see 15 to 20 percent savings in operational efficiencies.

Companies can expedite commissioning real-world gigafactories and ramp up operations at scale, by integrating virtual and physical models to enable data-driven automation for proactive quality and production.

They should aim to establish a closed-loop operation based on a highly scalable and flexible architecture. A solid and standardized data platform will allow interoperability between different sources for a data-driven operations strategy, which enables analysis that could reduce a factory’s scrap rate.

Digital tools can also accelerate the path to recycling, making it safer, faster, cheaper, and easier. For instance, models can combine physical and chemical disassembly with data analytics and automation to enhance the precision of planning and executing recycling. In recycling and waste management, it’s not uncommon to disentangle complex materials into simpler substances for safer disposal.

Engineering resilient, sustainable supply chains

Gigafactories need a connected supply chain with visibility throughout transportation and material handling to operate effectively and produce enough batteries.

Manufacturing electric batteries often relies on procuring raw materials – lithium, nickel, graphite, manganese, etc. – from countries with geopolitical risk, which renders them vulnerable to sanctions and other political hurdles.

Meanwhile, the entire battery supply chain contributes to an EV’s lifetime emissions and could be subject to future climate-conscious legislation. While the battery supply chain is still developing, it’s important to build it right with sustainability and resiliency.

To build resilient supply chains for gigafactories, organizations will need a single thread to connect bills of materials, partner with reliable suppliers, and enable transportation networks for valuable cargo. This requires thorough analysis of potential partners across many countries, sourcing in the Americas when possible, signing long-term contracts (for ongoing delivery) if suppliers are in riskier geographies, and designing packaging to protect battery components during shipping.

Organizations should digitize the supply chain for a comprehensive view on sustainability – one that enables data-informed decisions and battery tracking for responsible end-of-life disposal that recycles materials, and aims toward circularity.

Empowering the workforce

Organizations can face challenges recruiting the highly skilled workforce needed for specialized gigafactory responsibilities, which diverge from traditional factories in many ways. For instance, employees may be expected to maintain complex robotic systems, utilize precision automation, interact with digital twins, or use data analytics for energy management in sustainable production. Few candidates in today’s job market have all the necessary skills that align with new gigafactory processes.

Gigafactories need thousands of employees ready for day one of production, meaning that hiring, training, and expert development must happen while the factory is still under construction.

A training program like the Capgemini Battery Academy can help organizations define skill requirements for potential employees and upskill these hires through virtual and augmented reality (VR and AR) training modules. The Capgemini Battery Academy develops and builds the necessary skills that transfer directly into the job on day one.

Capitalizing on growing interest in EVs

Annual global demand for passenger plug-in EVs is expected to grow 127 percent (to nearly 22 million vehicles) by 2026, compared to 9.7 million in 2022, according to S&P Global data.

Kelley Blue Book, a Cox Automotive company, estimates that US consumers bought a record-setting 1.2 million EVs in 2023, comprising 7.6 percent of all vehicles sold in the country – up from 5.9 percent the year before. That figure is expected to reach 10 percent by the end of 2024. EV sales are still rising, just not as quickly.

The slowdown in the US stems from the typical concerns when deciding between EVs and internal combustion engine (ICE) vehicles: range awareness, infrastructure reliability, maintenance costs, resale value, upfront costs, and so forth.

Despite this mild cooldown, automakers still see the long-term benefit of investing in EVs and batteries. In fact, my research indicates that federal support virtually negates near-term worries and incentivizes more aggressive investment in this sector.

The Biden administration’s Infrastructure Law and Inflation Reduction Act together mobilized more than $50 million toward climate resilience, which is encouraging domestic automakers to prioritize EV batteries and foreign manufacturers to open facilities stateside.

According to the Department of Energy, more than $120 billion of investments in the US battery manufacturing and supply chain have been announced so far – nearly $45 billion pre-IRA and around $85 billion post-IRA launch.

The CRI report found that nearly half (47 percent) of companies have already started investing in reshoring their manufacturing, which is expected to increase average onshore production capacity from 45 percent to 49 percent in just three years.

Now is the time to go full throttle.

Meet our expert

Scott Farr

Segment Lead for Automotive Battery and Electric Vehicles at Capgemini Americas
Scott Farr has over 25 years of experience in the IT consulting industry. He is an expert at helping clients achieve improved business results through enhanced processes and digital transformation efforts.

    Telecoms delayering: Successfully navigating the journey to ServCo and NetCo

    Marco Pizzo
    May 6, 2024

    The telecoms industry has undergone significant disruption in recent years, evolving from traditional, vertically integrated giants to companies dedicated to specific market segments. This delayering approach allows each organization to focus on its core competencies, enabling them to improve efficiency and service quality, while also attracting capital from large asset management companies.

    Callout: A look at Telecoms segment players

    ServCo the service provider: Concentrates on customer experience, marketing, and service delivery.

    NetCo, the network provider: Specializes in managing and optimizing the network infrastructure.
    FiberCo: Focuses on expanding and maintaining the fiber-optic network.
    TowerCo: Specializes in tower infrastructure management.

    While the separation of Tower companies is a process that started years ago, the delayering of the Network organization and the Service organization is still in its infancy. This process is incredibly complex and requires a strong vision, effective planning, well-defined platforms evolution/consolidation, and robust governance.

    Figure 1: Telecoms evolution

    Defining the delayering journey

    When separating the NetCo and ServCo, financials and contract terms usually lead and define the short-term plan. However, decisions should be based also on long-term considerations for people, technology and processes.

    Ultimately, the goal is to enable the ServCo to compete in a fast-moving digital world, where connectivity is often perceived as a commodity. Meanwhile, for NetCos, they must reassess how they deliver and oversee network services in order to make the catalog accessible to diverse ServCo clients over the long term.

    Delayering can be a complex and often lengthy process. For example, Denmark announced the split of TDC (NetCo) and Nuuday (ServCo) in 2018. However, as of today the separation remains incomplete, and the evolution and stabilization of the tech platforms are still in progress.  

    Advancing the NetCo: Operating the network as a platform

    One of the biggest opportunities of delayering is the simplification and decommissioning of old or redundant platforms. These systems tend to be costly to manage and can often hinder innovation.

    For example, as NetCos move to a business model with only a few clients, they can massively simplify existing ERP, CRM and billing platforms. At the same time, they will have to work hard on two long-term goals:

    1. Network as a Service: Offering services from the network to various ServCo organizations. Cloudification of the network is a relevant step in this journey.
    2. Autonomous networks: Leverage automation and AI to modernize the network. This is a critical step towards reducing complexity and costs, as well as improving time to market.

    To advance the evolution of the NetCo, it’s essential to consider the network as a platform—a dynamic ecosystem of capabilities that the NetCo can offer to various clients. This represents the next phase in the evolution of the Network as a Platform.

    Creating the ServCo: The journey to digital marketing company

    Now let’s look at ServCo evolution. Because these organizations are operating as digital marketing companies, ServCos need a well-functioning digital customer engagement platform. Their approach will depend on whether they intend to focus on the consumer or B2B segment. Options include:

    • Extending the catalog for consumers and/or focusing on high end customers 
    • Developing the B2B market to cover most IT and communication needs
    • Reinventing the business as a tech company, creating an ecosystem (platform model) and/or continuing to be an aggregation of partners 

    Historically, ServCos have been struggling with their monetization approaches beyond core services. Their new configuration will require them to adapt platforms and business models to organize around these strategic decisions.

    From the outset, there’s a clear need for a more efficient and agile BSS, widespread integration of AI, and a concentrated effort on southbound integrations for order management, service assurance, and trouble ticketing directed towards NetCo. The strategic focus should be on services exposure and robust API layers to facilitate the seamless collaboration of both companies.

    A technical journey underscored by a cultural shift

    Both NetCos and ServCos will also need to rethink the cultural shift required to manage the evolution of the competences, as well as their new market positioning and brand. While often overlooked, this is a critical element for attracting talent that will help them be more digital and innovative and the key to elevating their positioning in the market. Both segments will need to become more marketing oriented to attract customers, talents and capitals.

    A pivotal shift: Defining the future as NetCo and ServCo

    The integration between NetCo and ServCo is robust, marked by broad and deep links and dependencies. Collaboration between the companies is imperative across various agreement layers, encompassing aspects such as the wholesale product model, bundling, ordering/activation/provisioning principles, pricing structures, SLAs, API strategy, and ownership of service platforms.

    This process is dependent on the specific separation approach. For example, in some cases the mobile RAN is going to stay with the ServCo, while in other cases will stay with the NetCo. In the former, separation of the fixed part only, is easier.

    For example in 2017, BT separated its fixed network asset in Openreach, while in Denmark the TDC split into two companies, TDC NET and Nuuday resulted in TDC NET becoming Denmark’s largest mobile network/broadband provider, focusing on building the country’s infrastructure, and Nuuday becoming Denmark’s largest provider of broadband, communications, and entertainment services.

    The delayering of network and service organizations signifies a pivotal shift for the Telecoms industry. As this complex journey unfolds, a clear vision, meticulous planning, and robust governance will be instrumental in navigating the evolving landscape and ensuring the success of these transformative initiatives.

    Are you ready to begin your delayering journey? Capgemini is deeply experienced in helping Telecoms companies develop and execute a delayering plan that includes both the business and tech strategy. Contact us today to learn more.

    TelcoInsights is a series of posts about the latest trends and opportunities in the telecommunications industry – powered by a community of global industry experts and thought leaders.

    Author

    Marco Pizzo

    Telco, Media and Tech Account Manager – Telco Generative AI Lead
    Marco Pizzo is a leader with more than 20 years of tech and business transformation experience at the global level. In his role as a senior director, he proposes transformation program to Telco, Media and Tech companies. He also leads the Generative AI offering in these industries. He leverages experience gained in different roles and businesses to identify solutions to business problems.

      Digital engineering in defense: its time has arrived
      Digitalization for both the military and industrial Client

      Michael Louis Morua
      3 May 2024
      capgemini-engineering

      Digital engineering’s impact on defense

      “Embrace change, endure chaos, and emerge transformed.”

      Author unknown

      Digital engineering is quickly emerging as the principal means to deliver the technological advantage in defense. Though not sufficient on its own, this advantage is an important contributor to success.

      In digital engineering, both traditional systems engineering and the engineering of the digital environment are integrated; ie. the traditional practice of engineering is enabled by digital technologies – eg. computer aided design (CAD) software that allows us to develop detailed ‘digital twins’ of existing or potential systems. These digital technologies are supported by the digital environment – for example, detailed synthetic spaces to test these digital twins in a variety of accurate simulated circumstances that would be expensive, slow or impossible to reproduce in real world test environments.

      The result is in a transformational impact on productivity and delivery times, which is important – in the current security and threat environment, reduced development and fielding timelines are essential – to respond to the dynamic situations of 21st Century conflicts and today’s increasingly uncertain geopolitical situation.

      When applied effectively, digital engineering can be used to deliver military capability quickly that is relevant to the threat, before an adversary’s countermeasures can be developed or alternative ‘game changing’ technologies emerge.

      For example, new capabilities could be used for the first time in conflict against an enemy. Initially, the enemy may be unprepared to defend against these. However, given enough time, they will develop a countermeasure or a game changing technology to nullify your advantage. Digital engineering, and the speed it provides, ensures that it is the enemy who is always a step behind in the deployment of such advantageous new capabilities.

      But digital is more than capability development. It also provides a military force with operational and logistical advantages. In support of military operations, digital engineering can be used to integrate a military force across large distances, yet still provide improved situational awareness and firepower to human decision makers. From the perspective of a naval officer from 1982 to 2002 and as a systems engineer from 2002 to now, this move towards digital engineering is happening faster than we think. It’s also changing the nature of global conflicts itself.

      Network centric and the digital age

      Since 1998, when Proceedings, a monthly periodical published by the United States Naval Institute, published Network Centric Warfare: Its Origin and Future [Ref 1], military organizations have been transitioning their capabilities from ‘platform-centric’ to ‘network-centric’.

      Platform centric capability has sensors, command and control and weapons on the same platform. Network-centric capability, on the other hand, could have sensors, command and control and weapons on different platforms, but connected via an information network that links this ‘system of systems’. The network-centric capability allows for more agility and flexibility, more resiliency to attack with fewer geographic constraints. For example, its three nodes – sensor, decision maker and shooter do not have to all be in the same location.

      Sensors could be airborne and uncrewed; command centers could be located within national boundaries and weapons could be launched by any capable platform that is within range of the target. The network-centric capability could be more survivable than the platform-centric one, as its nodes can be located separately and thus must be destroyed separately. However, the network itself is now a target and it must be protected against cyber-attack or electronic warfare (EW). It has been over 25 years since the publication of the Proceedings article and, today, network-centric capability is a reality.

      Revolution of military affairs

      A revolution of military affairs has occurred in much the same way that aircraft and motorized vehicles changed 20th century conflict. The digitalization of that information environment over time has improved connectivity across all bandwidths, allowed enormous amounts of data and computing power to be shared by many platforms and provided information, predictions, and situational awareness to users upon demand.

      We know these capabilities today as wide area networks (WANs), cloud computing, the internet, virtual and augmented reality (VR and AR), and digital twins. 21st Century global conflicts have therefore been characterized by drones, long range weapons and intelligent, uncrewed systems linked to network-centric platforms, like the newer generation of network-enabled military vehicles that by themselves are not particularly lethal. These vehicles instead achieve their lethality from the systems that they are linked to, resulting in a force multiplier effect as more vehicles are added to the network.

      However, recent technologies and network capabilities bring about new problems and vulnerabilities. The use of low technology systems, like improvised explosive devices (IEDs), combined with high technology threats, such as cyber-weapons, can provide an effective asymmetric response, allowing forces that are conventionally outgunned to defeat larger and better equipped adversaries.

      Paradigm shift

      The result is a major change in thinking around how military capability is developed, used, and maintained. In our experience, we have seen that, as network-centric concepts mature, effective military capability is increasingly dependent on the integration of human, process, organizational, information and technology elements – along with key enablers like infrastructure, maintenance, enterprise architectures, logistics and training. These factors are relevant when defining, building, operating, and maintaining a military capability that can actually survive in a conflict 30 years from now – and are highly dependent on the use of digital twins, digital manufacturing, and digital collaboration.

      Traditional operational and engineering practices struggle to keep up with all of this because they are more resource intensive and use a workforce that is located in a smaller geographic area. They also use a more laborious, document-based approach, which is inferior to mature digital methods of collaboration and data exchange available today. As a result, change management is slow in such development projects – a major liability in a world that is changing so quickly.

      Instead, model-based approaches enabled by a remote working environment are needed, along with digital technologies that allow effective requirement traceability, virtual reality visualization and improved human collaboration throughout a design process that is based on a single source of truth (SSOT). This SSOT can ensure that everyone within the organization accesses the same, up-to-date information, reducing the risk of errors or discrepancies that can occur with multiple sources of data. Digital engineering is needed to bring these capabilities together in a value-driven approach for the military, as well as allow industry to provide improved engineering and innovative designs in an agile, collaborative, and secure way.

      In this network-centric and digital age, the need for partnership between the military and wider industry ecosystem of SMEs (in addition to the traditional major prime defense contractors) is greater than ever. However, new military capability does not always mean purchasing new systems. Often, older systems can be re-purposed to address the new battlespace environment and new threats.

      In this environment, the use of the Internet of Things (IoT), digital twins and AI can add new life to these systems, such as the B-52 bomber which is now over 60 years old, and, unlike its original iteration can now launch drones, cruise missiles, drop laser guided munitions, manage air surveillance platforms (as well as its own sensor suite) and still defend itself. Other examples include fighter aircraft such as Typhoon and Rafale which, over decades, have gained new life as multirole fighter-bombers, along with naval frigates and destroyers that benefit from life extension (LIFEX) programs that allow them, for example, to be more fuel efficient and launch deep strike cruise missiles.

      It should be noted that the systems that we will be designing for, 10-15 years in the future, will be operated and maintained by people who are currently under the age of ten. New military capability should remain adaptive, as must the civilian defense industry. Indeed, based on defense project timeframes, the workforce that begins a project may not be the workforce that delivers it – even as we endeavor to shorten these development timeframes.

      Summary

      One way to judge how things are changing is to consider how long it takes to get a new system from concept to the field. Traditionally, this could take 10 years, or more in the case of very complex or expensive systems. But today, that is much too slow. Militaries need suppliers to provide early deliverables within 3-5 years, with more advanced versions within 10 years and an upgrade program to keep the capability relevant for 30 years or more. This pace cannot be achieved without digital engineering.

      This poses the obvious question; are you ready to meet this pace? If not – we can help. What is needed is a way to manage your digital and systems engineering processes and transform your organization at the same time. This is indeed a colossal challenge, however, if properly managed and supported by people who have ‘been there’, a solution tailored to the specific needs and circumstances of your organization can be achieved. People, processes, digital infrastructure, architecture, and transformation activities can be coordinated and managed – to produce the best result for the future you want.


      Ref1 : Network Centric Warfare – Its Origins and Future, Vice Admiral Arthur K. Cebrowski, USN, and John H. Garstka, Proceedings, January 1988, Volume 124/1/1139

      Times are changing and digital engineering is becoming a necessity; both on the battlefield and in the competitive business environment of defense.

      It’s time to transform to meet the challenges of this environment. To start by working out what this transformation may entail, please meet our experts. 

      Meet our expert

      Michael Louis Morua

      ER&D Senior Systems Engineer, CEng CSEP and PMP
      Mike graduated from the University of California Berkeley (BSEE) and later the US Navy Postgraduate School (MSEE). He was a US Naval officer and later a systems engineer. Mike specializes in Systems of Systems, systems thinking, MBSE in defense rail, and infrastructure projects. He now resides in Britain, and is a member of IEEE, IET, INCOSE and PMI.

          Space is the final frontier, but it needs 21st century engineering

          Building up our digital engineering capabilities for space

          Digital Engineering in difficult times

          Digitalization and revolutionary change within commercial aerospace

            The semiconductor industry is at the edge of a new discontinuity

            Capgemini
            Loïc Hamon & Jonathan Nussbaumer
            May 03, 2024
            capgemini-engineering

            Cost and complexity challenges are driving the evolution of new working models, business paradigms, and the emergence of new industry players

            In 2010, Apple introduced its first custom-designed processor – the A4 chip. Today it has more than 6,000 engineers working on chip design. Tesla, looking for semiconductors capable of supporting the huge processing demands of its electric vehicles and autonomous driving systems, has taken the same approach. In 2019, it revealed its own AI chip for its Autopilot hardware. AWS has designed its own Graviton processors, because it wanted to offer better price-performance ratios for cloud customers and what was available on the market could simply not deliver on these requirements.

            The shift from a complex semiconductor supply chain to a vertically integrated model of innovation – whereby companies own their own processor, integrated circuit design and development process – represents a seismic shift in the industry. Conjuring images of the 1960s, when technology behemoths like IBM owned the entire technology stack, companies across many different sectors are pulling this all in-house to gain a competitive advantage, by creating chips that are precisely tailored to their needs – improving hardware/software partitioning, performance, power efficiency, supply security and differentiation. But, unfortunately for most OEMs, that is simply not an option they can afford.

            R&D costs are surging

            The cost associated with advanced chip design – encompassing hardware, software, prototyping, qualification,  and application – has witnessed an astronomical surge. A decade ago, developing a 28nm chip cost roughly $50 million. Today, the price tag for cutting-edge chip design is more than 20 times higher. This surge extends to electronic design automation (EDA) tool costs, further complicating the landscape. So, whilst the very biggest companies in the world can spin up their own teams of engineers to do R&D, the majority cannot carry that cost. 

            As a result, whilst advanced chip manufacturing largely remains locked to the foundries of TSMC, Samsung and Intel, it is in the research, development, and design process where we are seeing the emergence of new business models to address the need for OEMs to become more vertically integrated in a cost-effective way. That creates fresh opportunities for exciting growth. For example, with chiplets emerging as a modular solution, there is a growing appetite to separate the design, manufacture, and testing of processor components, offering unparalleled flexibility and cost-effectiveness at the design stage.

            New collaborative models

            One of the most interesting new approaches is the collaboration between OEMs and strategic technology partners for semiconductor research and design. Under this model, the technology partner acts as the OEM’s external semiconductor department or co-owned department, or it engages in co-design activities and the development of co-owned solutions. This approach removes the cost barrier for building an in-house research, development and design function, opening up the option for more companies that can therefore enjoy the benefits of vertical integration outlined above.

            It suggests that the future of the semiconductor industry may lie in a service-oriented business model and collaborative design approaches. OEMs will need to engage in co-design and co-ownership partnerships to navigate the evolving landscape and build a strong ecosystem effectively.

            That is the change that we foresee – the creation of an industry environment that drives the development of ecosystems between foundries, IP providers, EDA companies, software developers, and OEMs, shaping the future of silicon service engineering in Europe and beyond.

            Does Europe need a new approach?

            Europe is at the heart of these challenges. Why? Because there is a burning need for collaboration across the continent. There are no more than a handful of European companies that can afford these advanced nodes. Europe must aggregate its strengths to take on that challenge. The good news is that Europe fundamentally has the required technology, talent, resources, projects, and expertise. Promising companies like Kalray, SiPearl, VSora, GreenYellow, Menta, Scalinx, and GrAI Matter Labs and many others offer real hope, but only if we can develop a collaborative ecosystem in Europe that encourages OEMs to partner with companies like this as part of their own move to a more vertical strategy.

            This a major challenge for the European Chips Act (ECA) if it is to help bolster Europe’s semiconductor industry. It’s about enabling a new model to match the vertical integration championed by the largest companies in the world, at a fraction of the cost. That is going to require a significant amount of collaborative work to put in place the incentives and frameworks that can support such a seismic shift in a short space of time. With this properly established, European companies will have a fighting chance to successfully gain ground in the semiconductor race.

            Meet our experts

            Loïc Hamon

            CMO for Silicon Engineering at Capgemini Engineering
            Loïc Hamon is currently the CMO of Silicon Engineering at Capgemini. He orchestrates initiatives to maximize market impact and drive growth. This includes strategic positioning, offering articulation, ecosystem development, and business expansion.

              Jonathan Nussbaumer

              Vice-President and Global Head of Silicon Engineering
              A silicon enthusiast, passionate about unlocking the power of chips in Intelligent Industry, Jonathan is obsessed with building sovereignty for all industries. He leads Capgemini’s silicon engineering journey.

                Empowering customers with behavioral data and AI-driven personalization

                Alok Benjwal
                Alok Benjwal
                3 May 2024

                In today’s competitive banking landscape, customers demand personalized experiences tailored to individual needs and preferences. However, the current generic interactions and misalignment with financial goals leads to dissatisfaction with the current state of customization offered by banks. A report by Blend found that 65% of consumers wanted banks to make it easier to shop and find tailored products, and 72% felt product offers to be more valuable when tailored to their personal needs. This illustrates the gap between customer expectations for personalized services and the reality of banking experiences.

                Generative AI is a key tool that has emerged to drive personalization. Customers love it, with the Capgemini Research Institute’s 2023 survey revealing that 73% of 8500+ consumers trusted content written by it and 53% have faith in generative AI-assisted financial advice. With the scramble to develop such solutions for enhanced business outcomes, business leaders should know how this technology can drive personalization for their businesses.

                Content creation at scale

                Generative AI revolutionizes media creation, infusing personalization into every aspect from text to images. This approach ensures that tailored content resonates uniquely with each consumer, be it product descriptions, blogs, or video scripts. Replacing labor-intensive manual efforts, generative AI streamlines the process, delivering messaging and visuals based on individual preferences, demographics, and past behaviors.

                AI algorithms swiftly analyze real-time consumer interactions and transactions, ensuring content remains relevant and effective across platforms. In contact centers, Generative AI addresses common queries, reducing agent costs and resolution times, elevating overall customer experience.

                CRI’s survey highlights this approach’s significance, with 29% of executives extensively leveraging generative AI for content creation and another 26% embracing it to some extent. Ally Financial, a US all-digital bank, used generative AI to reduce marketers’ production time by up to 2-3 weeks, achieving average time savings of 34% with prompt accuracy of 81% (indicating users generally received relevant content output).

                Hyper-personalized recommendations

                Generative AI utilizes customer data to analyze past interactions, transactions, and preferences, generating tailored product and service recommendations. This fosters trust, and contributes to loyalty, retention, and revenue growth through repeat purchases and brand advocacy.

                Detailed customer profiles enable targeted recommendations, such as credit cards and insurance, based on individual preferences. Real-time analysis suggests agent responses and identifies cross-selling opportunities, catering to specific consumer needs.

                According to Capgemini’s research, 60% of executives use generative AI extensively for customized customer experiences, and 57% for creating personalized customer and brand avatars. Mastercard’s Dynamic Yield developed Shopping Muse, leveraging colloquial language to deliver customized product recommendations and predict shopping intents based on the past purchase data and behavior, enhancing shoppers’ discovery experience.

                Dynamic and engaging interactions

                Generative AI chatbots mimic human responses, providing round-the-clock support, engaging in natural conversations, and adapting to user mood or intent. This enhances service perception, offering personalized advice and support, ultimately boosting engagement and loyalty.

                In a Capgemini survey, 83% of organizations deemed chatbots relevant for automating customer service and improving knowledge management. Wells Fargo’s chatbot, Fargo, manages 20 million interactions, offering banking services and financial advice via voice and text, powered by the Tachyon AI platform.

                Tailored marketing and advertising

                Generative AI transforms marketing with targeted campaigns, replacing generic ads with personalized content across different media formats. Historical data informs tailored messaging, optimizing clickthrough and conversion rates. Financial institutions leverage generative AI for personalized content, driving loyalty and engagement with instant cross-selling and up-selling offers.

                Consumers embrace generative AI, with 62% comfortable with its use in marketing, per Capgemini Research Institute survey. For example, Square integrates this technology into its business software, streamlining email marketing with personalized content and supporting blog copywriting for SEO improvement and resource savings.

                Towards individualization

                Marketing strategies have used technology to shift from broad-based campaigns to targeted approaches using group-level data. With generative AI, we move to individualization, where AI platforms craft unique experiences tailored to each user’s specific needs and preferences. This can incorporate factors like real-time behavior, mood, preferences, goals, and health metrics. To illustrate, while personalization involves targeting segments with credit card campaigns based on transaction history, individualization takes it further. It allows credit card companies to monitor each customer’s financial actions, adjusting credit limits dynamically based on their creditworthiness and current financial situation using AI/ML. This ensures personalized, responsible credit management.

                Deploying sophisticated generative AI operationalizes, at scale, the insights generated from AI/ML algorithms. This optimizes resource allocation, improves customer engagement, and growth and efficiency strategies. According to Capgemini, 58% of organizations integrate generative AI into marketing, and 50% of financial services firms allocate budget to it . How does this technology enhance business and customer outcomes for financial institutions?

                Generative AI’s technological prowess and operational capabilities will lead to a paradigm shift in how businesses can be ran efficiently. To extract the maximum value out of generative AI applications, a leader must understand the technology and how it can enhance existing business processes, along with clarity on the outcomes it can create. Banks and financial institutions will need to rapidly adopt these technologies in a volatile, competitive environment to ensure that customers’ demands for greater personalization and convenience are met quickly and effectively.

                Please contact our experts

                Alok Benjwal

                Alok Benjwal

                Vice President, Insights and Data, Banking and Payments
                Alok is a seasoned executive with more than 2 decades of experience in customer analytics, digital marketing, marketing and journey optimization, personalization and advanced data science

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                  A quiet revolution is on for Semiconductors  

                  Ravi Gupta
                  May 3, 2024

                   
                  Softwarization for Semiconductors 

                  At the heart of our era’s digital transformation—powering everything from satellites to energy-saving lights, from our connected world to the GPS we use to get away from the world for the weekend—all the changes we’ve lived through come down to tiny, intricate semiconductor chips. Today, the semiconductor industry is undergoing a quiet revolution, one that will have profound effects on the digital world. 

                  In this article ,we’ll be exploring the opportunities facing chip companies at this turning point, along with some of the challenges along the way We’ll answer the questions:

                  • What’s driving this softwarization shift?
                  • What opportunities will this give rise to?
                  • How has this transformation affected other industries?
                  • How can we take full advantage of these changes?
                  • How will we know if we’re on the right track?

                  Market opportunities and present approach 

                   The first question is, what horizon are we looking at? If your core mission is simply to manufacture the best chips possible, your horizon will be different than that of a company whose mission is, for example, to support its customers’ needs. Whatever your mission may be, expect opportunities everywhere.  

                  More custom chips… More custom applications  

                  More custom everything, in fact, and chips are no exception. Multiple trends are driving the need for more specialized chips, often called Application-Specific Integrated Circuits (ASICs). This includes demand across industries, from automobile, life sciences, healthcare, and telecom to entertainment, space, manufacturing, defense, and the list goes on! 

                  It all starts from the need for semiconductor companies to pursue the strategy of expanding into several adjacent industries for these crucial reasons: 

                  • Diversification of revenue streams: Diversifying into multiple industries reduces dependence on a single market, thereby mitigating risks of market volatility. 
                  • Leveraging core competencies: Semiconductor companies can capitalize on their existing strengths and technologies to offer solutions in related industries, maximizing the ROI of their research and development investments. 
                  • Growth opportunities: Adjacent markets often provide significant growth opportunities, especially as emerging technologies and trends (like IoT, AI, or 5G) create new demands and opportunities (R&D) across various sectors. 
                  • Economies of Scale: Operating across multiple markets can lead to economies of scale in manufacturing and R&D, reducing costs per unit and increasing overall efficiency. 

                  In other words, semiconductor companies (a.k.a Semicoms) create customized hardware tailored to specific industry solutions. This involves designing and manufacturing chips with particular features and capabilities that cater to the needs of different sectors such as automotive, healthcare, or telecommunications. This is what we call a ’hardware-centric’ approach. 

                  In the HW-centric approach, the focus is on creating a product that meets the industry’s unique hardware needs first, and the primary value lies in the physical chip capabilities, with software playing a ‘supporting but an important role’ which is essential to bring out the full potential of the hardware….Well it’s the intermediary that makes the hardware te accessible and useful to the overall system by providing the necessary interfaces, controls, and customizations. 

                  Then, what’s the challenge with this approach? 

                  1. Long lead times. Time-consuming design and manufacturing processes due to the complexity of custom HW – often leading to missed time-to-market targets. 
                  1. Rigid solutions/fixed functionality. HW with fixed functions designed for specific tasks within an industry, with limited flexibility for updates or changes once the HW is deployed. 
                  1. High HW costs. Significant investment in design, prototyping and fabrication of industry specific HW. 
                  1. Software (SW) costs still constitute a significant portion (up to 40%) of the overall budget, yet there’s no effective corresponding revenue model. 
                    • SW is seen as an essential part of the HW, expected to be included in the purchase price of the chip. 
                    • SW is viewed only as a cost – the cost of doing business, necessary to make the HW operable and appealing to customers, rather than as a product or service that could be sold independently. 
                    • SW updates, bug fixes, and support are usually provided as part of the post-sale services with no additional charges. 
                    • SW customization possibilities are limited by the HW – hence there are very few opportunities for additional SW-based revenue. 

                  So, as a semiconductor company that needs to pursue the strategy of expanding into several adjacent industries whilst still leveraging a HW-centric approach, we can summarize the UN-DESIRED challenges as follows: 

                  1. Costly and time-consuming design and production. Today’s business model necessitates designing and manufacturing a diverse array of chips, each tailored to specific industry requirements. This process is not only expensive but also time-consuming, involving extensive hardware and software development for each unique industry solution. The high cost of design and production is a major concern, especially as we navigate the risk of missing crucial market deadlines. 
                  1. Software development as a cost center. Despite the considerable investment (nearly 40% of overall ) in software development to support these industry-specific solutions, it doesn’t translate into direct revenue generation….so Software, in this model, is a cost center rather than a profit center. 
                  1. Rigidity and lack of adaptability. The solutions the industry today offers are inherently rigid. They come with fixed functionalities, which means any significant change in industry requirements or standards necessitates a new round of costly and time-consuming chip development. This lack of flexibility in chip offerings limits the ability to adapt to evolving market needs without incurring substantial expenses and facing the same risks. 
                  1. Scalability challenges: Scaling production up or down to meet fluctuating market demands is a major hurdle in my current operation. With each industry requiring distinct chip designs, rapid adjustment of production volumes becomes complex and costly, affecting my ability to respond to market dynamics efficiently. 
                  1. Environmental concerns: The current approach also raises sustainability issues due to the frequent development of new hardware thus also increased material use and waste. This conflicts with global environmental sustainability trends, pushing us to consider more eco-friendly production methods. 

                  Some additional considerations include: 

                  • Supply chain dependencies. Reliance on a complex supply chain for diverse hardware production is a vulnerability, particularly in times of unprecedented disruption. 
                  • Inventory and logistics complexities. Managing a broad spectrum of customized chips leads to intricate inventory and logistical challenges. 
                  • Rapid obsolescence: The pace of technological advancement can quickly make our hardware obsolete, demanding continual innovation. 

                  Moving from hardware-designed to Software-defined 

                  Softwarization for Semiconductor depicts the desired future based on the adoption of a “software-centric” approach  

                  In a software-centric approach, the objective is to develop a more standardized limited array of base chips that can be customized for various industries and solutions through software. The idea is to reduce the number of unique hardware designs and instead leverage software to provide industry-specific functionalities – moving the “logic” from silicon to software where the base hardware is standardized and simplified, the software layered on top is what provides the industry-specific customization. 

                  Finally, the software-designed custom silicon is validated against industry frameworks for performance and functionality., The integrated solution of (hardware plus software) still needs to meet the stringent performance and functionality standards of specific industries.

                  An “industry framework” in the context of semiconductor products and software refers to a set of standards, regulations, guidelines, or specifications that have been established by industry groups, regulatory bodies, or standard-setting organizations. These frameworks are designed to ensure that products and services meet certain levels of quality, performance, safety, compatibility, and interoperability within a specific industry. It can include (but is not limited to):

                  • Technical Standards: Specifications for product design, materials, processes, and performance. For example, in telecommunications, standards like 3GPP or IEEE define how devices should communicate and interoperate.
                  • Industry-specific software protocols: For software, frameworks might include coding standards, architectural guidelines, and protocols that are widely accepted in specific industries.
                  • Compliance checklists: In some industries, there are comprehensive checklists or guidelines that products must adhere to for legal or market access reasons.
                  • Interoperability guidelines: Standards ensuring that products from different manufacturers can work together seamlessly, common in areas like home automation (e.g., Zigbee or Z-Wave standards) or data technology (e.g., USB or Bluetooth standards).
                  • Quality certifications: Benchmarks for product quality and reliability, such as ISO 9001 for quality management systems or the Automotive Quality Standard IATF 16949.
                  • Security protocols: In industries where data security is paramount, like finance or healthcare, there are specific standards for data protection and cybersecurity (e.g., HIPAA for healthcare data in the U.S., or PCI DSS for payment card security).

                  Advantages of Softwarization

                  Our Desired Future is to gain the following advantages

                  1. Efficient and cost-effective design and Production: Adopting a software-centric approach, the Semiconductor company streamlines its business model by developing a limited array of versatile base chips. These chips can be customized for various industries through software, significantly reducing the cost and time involved in hardware development. This approach allows for quicker iterations and a more efficient production process, effectively addressing the risk of missing market deadlines.
                  • Software development as a revenue generator: In this future model, software development transitions from being a cost center to a key revenue stream. By offering customizable software solutions, feature upgrades, ongoing service subscriptions, and developing a robust ecosystem for third-party applications, Semiconductor companies can monetize their software development efforts more effectively. This ecosystem approach not only allows for direct revenue generation through licensing and platform fees, but also enhances the value proposition of their products, creating a ‘platform effect’ that attracts more users and developers, thereby expanding market reach and creating new revenue opportunities.
                  • Flexibility and adaptability: The ability to update and customize software for different industry requirements means Semiconductor companies (Semicoms)  can adapt to market changes swiftly, without the need for time-consuming and expensive hardware redevelopment. This adaptability allows them to respond rapidly to evolving industry needs.
                  • Enhanced scalability: The standardized hardware base in a software-centric approach simplifies scaling production to match market demand. The need for distinct hardware designs for each industry is eliminated, making it easier and more cost-effective to adjust production volumes, enhancing Semicom’s ability to respond efficiently to market dynamics.
                  • Sustainable and environmentally friendly: This future-focused approach aligns semicoms with global environmental sustainability trends by significantly reducing the frequency of new hardware development. The focus on software updates and longer-lasting hardware reduces material use and waste, promoting a more eco-friendly production model.

                  Additional Considerations:

                  • Reduced supply chain Dependencies: The reliance on a complex supply chain is diminished as the demand for diverse hardware production decreases. This shift reduces semicoms vulnerability from supply chain disruptions, creating a more resilient business model.
                  • Simplified inventory and logistics: By minimizing the variety of customized chips, inventory and logistics management becomes more straightforward, reducing operational complexity and cost.
                  • Slower technological obsolescence: With a software-centric approach, the lifecycle of hardware is extended. The ability to continually update and adapt the software reduces the pressure of rapid hardware obsolescence, allowing for sustained innovation and relevance in the market.

                  Overall

                  Transitioning to this futuristic software-centric approach transforms key aspects of operations, positioning a Semiconductor company to be more agile, cost-effective, environmentally conscious, and capable of generating new revenue streams.

                  As a direct consequence of this Software based transformation, a semiconductor company can offer tailored products and services to its industry customers thereby enhancing their value proposition and increase its differentiation in the market.

                  In essence, for semiconductor companies, the software-centric model means access to cutting-edge, customizable technology solutions that are sustainable, cost-effective, and come with comprehensive support, all of which are crucial for staying competitive in today’s fast-paced market.

                  To view Capgemini’s approach and Point of view on the Softwarization for Semiconductors, visit below

                  Author

                  Ravi Gupta

                  Senior Director – Semiconductors Tech & Digital Industry
                  Ravi brings over 30 years of experience in IT and High-tech. Prior to joining Capgemini, he worked at Intel for 25 years where he held various leadership roles in Systems Engineering, Platform Validation, Presales, and Business Development. At Capgemini , Ravi is charted to work with global semiconductor industry to recognize new technology trends & closely partner with Capgemini Engineering for developing the capability offers, thought-leadership content and account specific GTM functions. Ravi holds a Bachelor’s degree in Engineering from the University of Mumbai, specializing in Microprocessor design and has earned many industry certifications in technical and business management streams.

                    Evolving from KYC to CLM – revolutionizing customer relationship management

                    Amit Bhaskar, Head of Financial Services, Capgemini’s Business Services
                    Amit Bhaskar
                    May 02, 2024

                    Transitioning from a compliance-focused KYC approach to a more dynamic customer-centric strategy that emphasizes the entire lifecycle of a customer relationship represents a paradigm shift in effective customer relationship management.

                    The global landscape of Know Your Customer (KYC) practices is undergoing a significant shift, moving away from traditional, manual methods toward embracing innovation and digital transformation. Within the dynamic realm of financial crime compliance (FCC), there’s a compelling need for financial institutions to integrate efficient KYC procedures into a broader strategy of end-to-end customer lifecycle management (CLM). These institutions face heightened regulatory scrutiny and evolving risk factors, driving a focus on enhancing client experiences.

                    Financial entities increasingly acknowledge the necessity of transitioning from conventional KYC practices to a more encompassing CLM framework. This evolution enables institutions to foster holistic customer relationships, leading to improved experiences, enhanced efficiency with potential cost reductions, strengthened compliance and risk mitigation, and the empowerment of data-driven decision-making through technology-driven solutions.

                    A significant challenge faced by majority of the financial institutions is the fragmentation of a single client’s KYC or AML data across four or more systems. Hence, CLM emerges as an imperative solution to deliver seamless and sustainable customer experiences.

                    Achieving the transition from decentralized KYC to a continuous CLM phase requires broadening the focus beyond mere customer identification to managing the entire customer lifecycle. This transition encompasses several key aspects:

                    • Data management – consolidating and integrating data from various channels to create a unified, comprehensive customer profile. This includes amalgamation of distinct data sources like internal systems, databases, external APIs, or third-party services
                    • Technology infusion – implementing automation to enhance efficiency and reduce manual interventions in the KYC process. This includes automation of continuous compliance checks and ongoing monitoring to ensure regulatory adherence
                    • Risk management – strengthening risk assessment methodologies throughout the customer relationship. This includes enhancing the risk assessment by incorporating and testing various risk models with real time monitoring. There could be an option to also include customized models basis customer behavior, product types and transaction patterns
                    • Data analytics – leveraging predictive analytics to gain insights into customer behavior and preferences, aiding in decision-making to identify potential risks
                    • Regulatory compliance – designing CLM systems adaptable to changing regulatory requirements the CLM system. This includes the need to be aware of any change in regulatory requirements so that the CLM system can be promptly updated in line with regulatory changes
                    • User experience – enhancing customer experience by streamlining processes and introducing secure CRM digital tools. Processes also need to be user friendly and should focus on reducing delays due to inaccurate document requirements or approvals
                    • Scalability – designing scalable CLM systems to accommodate a growing customer base. This will ensure the infrastructure and systems are flexible and equipped to handle increased volumes and demands.

                    While all these aspects are binding to transition to a successful CLM, collaboration among technology experts, domain specialists, and compliance officers is crucial to ensure a seamless shift from KYC to CLM.

                    The transition from KYC to CLM unfolds in a series of phases, each with specific objectives aimed at managing the customer relationship effectively:

                    • Customer identification to verify and authenticate the identity of customers
                    • Customer onboarding to establish a relationship with the customer
                    • Ongoing compliance to ensure regulatory standards are met
                    • Ongoing monitoring to periodically assess and monitor customer activities
                    • Enhanced due diligence to assess high risk customers
                    • Data integration to expand the scope to holistic customer management
                    • A 360-degree view to gain a comprehensive understanding of the customer
                    • Customer engagement to ensure long term client relationships
                    • Risk management to assess and mitigate risks.

                    In conclusion, the journey from KYC to CLM signifies a paradigm shift from a compliance-focused approach to a dynamic, customer-centric strategy, emphasizing the entire lifecycle of customer relationships. Continuous monitoring and optimization play a pivotal role in maintaining effective customer lifecycle management.

                    To learn more about how Capgemini can help you build engagement and trust with policyholders, contact: bhaskar.amit@capgemini.com

                    Meet our expert

                    Amit Bhaskar, Head of Financial Services, Capgemini’s Business Services

                    Amit Bhaskar

                    Head of Financial Services, Capgemini’s Business Services
                    Amit Bhaskar helps our banking, capital markets, and insurance clients to transform, profit, and grow – leveraging the Frictionless Enterprise to change the way you think, the way you work, and the way you engage with customers and your value network.

                      Building trust with the ageing population

                      Amit Bhaskar, Head of Financial Services, Capgemini’s Business Services
                      Amit Bhaskar
                      May 02 , 2024

                      Insurers need tailored product development capabilities and advanced technology infrastructure to drive customer engagement and cater to the evolving needs of their aging policyholders.

                      An unprecedented $7.8 trillion will be transferred by life insurers to beneficiaries by 2040, according to Capgemini’s World Life Insurance Report 2023.

                      Ahead of history’s largest inter-generational wealth transfer that risks insurers losing over 40% of their assets under management (AUM), owned by policyholders aged 65 and above, the insurance industry needs significant business transformation to help pioneer new strategies such as:

                      • Building a unified value proposition to help individuals age well
                      • Strengthening the silver economy for effective ecosystem partnerships to integrate protection, retirement, and health solutions focused on customer needs
                      • And leveraging advanced technology and integrated data to create a single customer view and tailor personalized experiences.

                      Creating opportunities to build customer trust

                      According to Capgemini’s report, 71% of affluent/mass-affluent individuals over the age of 50 are considering multi-stage retirement. In order to secure current assets and facilitate future growth, insurers must prioritize building trust and enhancing engagement with their aging policyholders and beneficiaries by offering value-added services to realize their goal of aging well. These could include wellness initiatives, medical assistance, tax and estate planning, and assisted living to enable policyholders to maintain their current standard of living and fund leisure activities.

                      More than 75% of affluent/mass-affluent customers want innovative life products, but currently only 27% of insurers have advanced product development capabilities. Without tailored product development capabilities and advanced technology infrastructure, insurers are likely to lose opportunities to build customer trust and profitably serve their aging customers.

                      Insurers must anticipate future complexities such as living costs, healthcare, career longevity, and retirement planning to effectively cater to the evolving needs of the aging population.

                      Leveraging ready-to-deploy customer engagement solutions

                      Areas that could help your insurance company better serve and enhance trust with your ageing policyholders, while protecting your assets and unlocking growth, include:

                      • Care-led claims management – foster empathetic beneficiary engagement for personalized support by leveraging an engagement platform that deepens your understanding of beneficiaries’ needs and promotes asset retention (nearly 70% of affluent/mass-affluent customers expect transparency in policy terms and conditions, while 57% want regular and personalized engagement, yet only 28% of insurers focus on customer centricity through hyper-personalization, according to Capgemini)
                      • Experience-driven product innovation – develop an agile and efficient product framework by prioritizing a human-centric approach to product development
                      • Open insurance for Life and Annuities (L&A) – leverage a secure cloud-based platform with a robust operating model based on API strategy, data and process governance, and industry standards, enabling you to forge strategic partnerships with specialized firms
                      • Intelligent customer operations – drive a frictionless customer experience by implementing intelligent, omnichannel solutions that deliver enhanced business value across your customer interactions, marketing operations, and sales operations functions.

                      Capgemini’s deep industry experience and portfolio can help you better serve and enhance trust with the ageing population, while protecting assets and unlocking growth. Our ready-to-deploy solutions combine customer engagement with advanced technology and robust data analytics to help you drive enhanced trust among your ageing policyholders.

                      To learn more about how Capgemini can help your insurance company build engagement and trust with your policyholders, contact: bhaskar.amit@capgemini.com or aneta.szporak@capgemini.com

                      Meet our expert

                      Amit Bhaskar, Head of Financial Services, Capgemini’s Business Services

                      Amit Bhaskar

                      Head of Financial Services, Capgemini’s Business Services
                      Amit Bhaskar helps our banking, capital markets, and insurance clients to transform, profit, and grow – leveraging the Frictionless Enterprise to change the way you think, the way you work, and the way you engage with customers and your value network.
                      Aneta Szporak Global Insurance Offer Lead, Capgemini’s Business Services

                      Aneta Szporak

                      Global Insurance Offer Lead, Capgemini Business Services
                      Aneta Szporak has extensive experience in the insurance industry, especially in operations, customer service, organizational management, and product development. She leads the insurance offer for Capgemini’s Business Services Global Business Line.

                        From talk to action: Practical steps for your ESG journey 

                        Greg Bentham
                        25 Apr 2024

                        Climate Week’s panel discussion on sustainability, facilitated by Capgemini and ServiceNow last fall in New York City, focused on the regulatory, social, ethical, and business factors creating the imperative for organizations to act on environmental, social and governance (ESG) practices.

                        Coming out of that discussion, I wrote about investing in sustainability and the need for enterprise-wide and tech-based planning. This planning unlocks data and its insights that are absolute in the development of long-term strategies and measurable goals that mitigate climate change and support overall ESG actions.  

                        Now that we’ve established the context and the critical need for organizations to act on ESG practices, I want to turn to the practical steps organizations can take to move forward on their ESG journeys.  

                        Four stages of ESG maturity 

                        Of course, organizations begin their journeys at different levels of ESG maturity. At Climate Week, ServiceNow’s Senior Advisory Solution Architect, Risk Practice, Geeta Jhamb, identified the four stages of ESG maturity into which most organizations typically fall: 

                        • Ad hoc: Conducting some simple sustainability initiatives but in an unstructured way without reporting mechanisms. 
                        • Disclosure-driven: Reacting to the regulatory requirements driving the most immediate pressure, the most common stage.  
                        • Governed: Tracking projects against compliance benchmarks and communicating to the workforce within a formal, budgeted program. 
                        • Integrated: Incorporating ESG into their culture, values, and the business decisions that flow from them; this is the most mature stage.  

                        To move toward integration, sustainability must be a higher, board-level priority. While ESG is frequently the responsibility of a designated team, its success depends on demonstrating its relevance and importance across the organization, including to those who own the data that drives the program.  

                        Pillars of the ESG journey 

                        Capgemini and ServiceNow collaborate with one another and with mutual clients to help drive understanding of ESG’s criticality to their entire organizations. Our process encompasses these three phases:  

                        • Measure: We begin with both qualitative and quantitative assessments, encouraging our clients to conduct an honest self-assessment by asking themselves questions, such as, “Where are we as a company? What is our true mission?”  
                        • Plan: From this measurement, we ask our clients to think about what they want to achieve. As Geeta Jhamb noted in our discussion, they may want to go big, aim high or fix business processes that are broken to make their ESG programs more succinct and more consumable for their end users. We let our clients know that proper resourcing, whatever their plan, is essential to achieving objectives that make sense from both ESG and business perspectives.  
                        • Act: We know that our clients can only achieve their objectives if everyone is on board. To motivate, they can rely on a push strategy, externally imposed with key performance indicators (KPIs) and service level agreements (SLAs), to which service providers, such as Capgemini, must adhere. Or they can employ a pull strategy where motivation is intrinsic with people performing because they want to, not just because they have to. We’ve experienced that a combination of push and pull motivational strategies is the most powerful. 

                        So that’s the joint mindset our Capgemini and ServiceNow people bring with them when they join with a client organization as part of a project team. Yes, they have KPIs and SLAs to meet, but even more importantly, they have an inherent respect for and commitment to sustainability because of their training. These twin drivers foster a set of behaviors that connect with and spread to employees of the client organization. In short, what starts as an investment for the service provider can become a widespread and innate commitment to sustainability. 

                        Making it work 

                        If success in sustainability means achieving measurable targets, it also means you need a data strategy, which is why IT and ESG teams need to be empowered to work together. We believe this data maturity level underpins the business that companies must consider as they take the ESG journey.   

                        In our New York talk, Geeta made the point that progress depends on technology and on platforms to securely integrate data from other sources and create cross-functional workflows so that data owners can themselves provide input for robust audibility. Comprehensive technology platforms could be a game-changer in ESG. One example she noted: harmonizing frameworks across the organization would normalize working methods across teams, making it easier to meet regulatory requirements.  

                        Maria Hart asked the panel if we thought there is any intersection between ESG success and business success. Most panel participants agreed not only about the intersection of ESG and business success. Increasingly, we see them as interdependent. Leveraging data across the enterprise ecosystem contributes as much to net zero as it does to profitability. 

                        Working together for a sustainable future 

                        Teamwork is key across the board: not just across enterprise functions, but partner ecosystems and even entire industries as well. At Capgemini, collaboration is enabling us to meet our commitment to help clients save 10 million tons of CO₂ and to reach net zero by 2040. 

                        Here’s an example I gave during our discussion. Our work with an energy client included a move to cloud that saved hundreds of tons of CO₂ per year. Invigorated by this success, we worked together to find other opportunities, including substantial CO₂ savings in streamlining procurement processes. By working in partnership to build a workable roadmap and making best use of IT, we are now collectively committed to saving one million tons of CO₂. That’s 10% of our global commitment from just one client relationship and its extended ecosystem. 

                        Such results exemplify the power of collaboration in achieving large-scale sustainability goals. The challenge of sustainability is too great for any of us to tackle alone. It’s a team sport. Only by working together can we help clients get the futures they want. 

                        Join us in creating a sustainable future for all 

                        Achieving ESG goals requires a collaborative effort. By working together across departments, partners, and industries, organizations can leverage data and technology to create a more sustainable future. 

                        Ready to unlock your organization’s ESG potential? Explore how our ServiceNow partnership can help you develop a winning ESG program.  

                        Capgemini at ServiceNow Knowledge 2024

                        Earmarked as the most intelligent Knowledge yet, ServiceNow’s flagship event, Knowledge 2024 will bring together 15,000 brilliant minds from across the globe in the heart of Las Vegas. There you’ll discover new ways to drive digital transformation, unlock new levels of efficiency and innovation by putting AI to work for your people.

                        Productivity, meet experience. As a ServiceNow partner and a Platinum sponsor, we’ll be bringing to you experiences, demos and sessions to help you explore how to drive organizational success through seamless, people-centric approaches.

                        Visit us at booth 5208 to reimagine your employee journey.

                        Author

                        Greg Bentham

                        VP & Global Head of Sustainability, Cloud Infrastructure Services
                        I am a highly motivated technology services and consulting leader with a passion for building high-performing teams and organizations. For the last 24 years, I have led large global teams on both the Sales and Delivery sides of the business. So, I know what success looks like and bring know-how to elevate Corporate Social Responsibility to being an integral part of the business.

                          Embedded software is changing how companies operate

                          Walter Paranque-Monnet
                          23 April 2024
                          capgemini-engineering

                          Discover why embedded software is increasingly important for industries – creating intelligent ecosystems, enhancing user experiences and reducing costs.

                          Twenty years ago, we bought mobile phones for their hardware. Since then, a lot has changed, and now, embedded software delivers the primary value – offering entertainment, navigation, augmented reality, productivity apps, and so on.

                          However, such software does not work alone. It requires the phone’s hardware (connectivity, cameras accelerometers, etc.), and a cloud ecosystem to download new apps and share data. But it is the software – the operating system and firmware on the phone – that runs the show.

                          As a result, consumers now have sky-high expectations of technology. And if industrial companies can’t deliver products with a similar software-driven user experience, they will lose these customers. Manufacturers of cars, planes, trains, satellites, solar panels, cameras, home appliances, and so on are all undergoing a similar shift driven by embedded software.

                          That shift has huge implications – not just for the product itself, but for the company designing it.

                          Ever more products become software-driven

                          Let’s start with the product. Take a car or a plane – products that are increasingly software-driven. Both are developing software for automation and route optimization on the one hand, and to improve user experience and entertainment on the other.

                          They are not alone. Trains need one type of software with smart signal controls for optimal route planning, and another type that allows users to order food from the buffet car on their phone. Satellites must make real-time decisions about trajectory, data capture, and energy management. In-home batteries must control energy in and out, and track what they sell back to the grid.

                          Embedded software drives a change in organizational thinking

                          Embedded software is not entirely new in these industries – cars and planes, for example, have long had bits of control software. But its scale and sophistication are now skyrocketing.

                          A Capgemini Research Institute (CRI) survey – of 1,350 $1bn+ revenue companies with goals to become software-driven – found software accounted for 7% of revenue in 2022, but was expected to rise to 29% by 2030. That same report also found that 63% of Aerospace & Defense organizations believe software is critical to future products and services, with industries from automotive to energy making comparable claims.

                          But getting there will mean some big changes at these organizations.

                          Unlike a phone – which was designed to be a single integrated device – cars, planes, satellites, drones and other industrial systems were originally designed with multiple ECUs (electronic control units), each running multiple pieces of software. Each ECU was developed separately by different parts of the organization.

                          But now there is a need to integrate everything. For example, autopilot won’t work if its underpinning software can’t communicate seamlessly with the separate control units for sensors, steering, and brakes.

                          The importance of transversal software

                          Doing this in the current siloed way would create unmanageable complexity. Software needs to be ‘transversal’ – ie. developed consistently across the organization, rather than in silos. There must be a centralized team defining strategy, and managing and developing embedded software as a product across the organization. This must all be done with the same standards to facilitate interoperability, scalability, upgrades and reuse – whether it’s a landing control system, energy management system, in-flight infotainment, or smart cockpit. This transversal operating model makes software teams the backbone of software-defined organizations, continuously developing software solutions across the company.

                          That doesn’t mean all software must be connected to the final system, or that everything will be developed in the same way. Software can be very different. For example, rear-seat entertainment software can offload some data-heavy functions to the cloud, and developers can launch beta versions to get user feedback. On the other hand, high-integrity software for braking must do everything on board, work every time, and be separate from any hackable entry points into the system.

                          There are separate development tracks for different software components, so that less safety-critical software can quickly get to market, while more safety-critical parts can be carefully managed through verification and validation (V&V), and certification. But all development tracks should be within a centralized software team, which works together, sharing a consistent system architecture, standards and learnings, and creating products the entire business can access once complete.

                          A positive example

                          Consider Stellantis, which owns multiple car brands, including Opel, Peugeot, Dodge and Fiat, among others. It has invested in developing three core software platforms: one which is the backbone of the car (STLA brain), one for safety-critical assisted driving (STLA AutoDrive), and one for the connectivity and cockpit services (STLA SmartCockpit).

                          It implemented centralized software standards that are systematically used across all brands and models. This is similar to a trend we’re seeing across all markets – ‘platforming’. The platforming approach leverages generic components (computer vision, voice command, navigation services, etc.) that are applied to several projects, products and use cases – sometimes used with customizations to different brands and marketings – all without needing to build, test and certify everything from scratch.

                          Innovate or fail

                          All of this requires a major shift in thinking from organizations. But they must make this shift to survive.

                          And largely, they are. The auto industry is taking the threat from Tesla (and its advanced on-board computing) seriously. They may soon be pushed to move faster by software-driven Chinese competitors, like BYD and Nio, whose car interiors can transform into immersive cinemas at the push of a button. Industries from aviation to energy are no longer complacent – all recognize that embedded software is critical to their future. And all know they must undergo radical organizational change to turn legacy hardware into future-proof, software-driven products.

                          See how embedded software is helping industries transform their business – and how Capgemini can help along your journey.

                          Meet our experts

                          Walter Paranque-Monnet

                          Global Head of Embedded Software
                          Walter is passionate about helping organizations build high-value products and services driven by creativity, innovation, and business results. He has helped teams create a culture driven by software and innovation. For more than 12 years, Walter has supported software organizations along their chip-to-cloud transformation journey and designed embedded software roadmaps for acceleration.