Registration for our event is now closed as we have reached full capacity. Thank you for the overwhelming interest. We look forward to an inspiring morning with our confirmed guests.

AI is everywhere, and the pressure to act is real. Organizations are expected to move fast, adopt boldly and show results, often before the meaning is fully clear. Efficiency increases, decisions accelerate, but the question remains: are we truly making progress, or just adding more technology?

Make it real is about moving beyond the hype. It’s about using AI with intent, responsibility and purpose, so innovation strengthens what matters most: people, judgment and trust. When human direction and AI intelligence come together, the future stops being abstract. It becomes something we deliberately create.

Our keynote speakers

Our Industry keynotes

Consumer Products & Retail

Session 1: Redefining value: what matters to today’s Dutch consumers

Ton van Veen – Retail Executive & Board Member

Jan Kazen – VP Consumer Products & Retail, Capgemini Invent

Price and quality still matter, but consumers now also judge fairness, transparency, convenience, and trust. In this session we launch Capgemini’s new Dutch consumer paper, Redefining value, live on stage.

An executive panel with Jan Kazen, Ton van Veen, and other consumer products and retail leaders brings the findings to life: how AI, changing consumer journeys, and adaptive operations are reshaping the value exchange, and what it takes to create value consumers recognize, businesses can sustain, and society can trust.

Expect honest debate on margin pressure, loyalty, and the choices needed to stay relevant.

Session 2: Rediscovering the Joy of Marketing: How AI-Powered Marketing Hubs Unlock Growth, Creativity and Speed

Tammy Hourigan — VP, Global Marketing Services, Unilever

Bhavesh Unadkat — Head of Customer First, Northern Europe, Capgemini

What if AI gave your marketers their time back? Unilever redesigned its global marketing operations around an AI-powered hub, lowering cost-to-serve, improving data quality, and releasing 30 percent of marketer capacity for work that drives growth.

Tammy Hourigan (VP, Global Marketing Services, Unilever) and Bhavesh Unadkat (Head of Customer First, Northern Europe, Capgemini) share the operating-model choices, lessons, and real outcomes, a practical blueprint for moving beyond isolated AI tools to a scalable marketing engine.

Claudia Calori – Head of Marketing, Philips Personal Health

Elisa Farri – Vice President, Head of Capgemini Invent’s Management Lab

Gabriele Rosani – Director of research, The Capgemini Invent’s Management Lab

Session 4: From role clarity to an AI-enabled BA capability

Bart Vos – Director Product & Digital Strategy, ASICS

Dennis Rottier – Strategy & Management Consultant at frog, part of Capgemini Invent

In just twelve weeks, ASICS and frog transformed an internal team into a practical example of how AI can be embedded within an organisation rather than operating alongside it. Bart Vos and Dennis Rottier share the key factors behind the success and explain how the approach can be scaled across other teams.

Defense

Colonel Elvis Pinto Teixeira – Ministry of Defense

Colonel Elvis Pinto Teixeira, responsible for the IT chain supporting air, space and training operations within the Netherlands Ministry of Defense, explores one of the key challenges facing modern operations.

As missions become increasingly software- and data-driven, Defence and industry must continuously strengthen their collaboration to ensure that AI is scalable, predictable, and deployable. Ultimately, success depends on what is available to the people making decisions in the field, when every second counts.

Public

Session 1. NDS: digital craftsmanship in practice. Now and in the future.

Simone Werner – CIO, UWV

Sjoerd Ruitenbeek – Director Strategy & Transformation

Successful digitalization depends on the people who work with it. Civil servants must have the right skills, ranging from technical expertise to methods such as agile working, as well as personal and leadership skills such as collaboration, communication, and change management. At the same time, developments such as AI require new forms of awareness, responsibility, and professional conduct.

Digital craftsmanship is essential now and in the future. UWV shares experiences regarding the change accelerator, and together we discuss the future with AI.

Session 2. Agentic AI in the public sector: waiting is also a decision

Florian Tursky – Head of the Global Government Technology Centre

Martijn van de Ridder – Vice President and leader in Data & AI, Capgemini

Based on insights from the WEF, you will gain a practical decision-making framework for Agentic AI within government organizations. Which processes offer the greatest value, where do the risks lie, and what governance is required?

This session provides concrete guidance for the responsible use of Agentic AI.

Engineering Transformation

At Innovation Day, Capgemini hosts a breakout on Engineering Transformation. TenneT en ASML will show how they use data, AI, and digital engineering to turn strategy into measurable outcomes.

Changing the Engine While It’s Running: How vital organizations transform without stopping operations.

David van Steen – Enterprise Architect / TenneT

Alexey Nesterenko – Scanner Software Architect / ASML

At Innovation Day, Capgemini hosts a breakout on Engineering Transformation. Leaders from TenneT and ASML will show how they use data, AI, and digital engineering to turn strategy into measurable outcomes.

AI-Powered R&D: Shaping the Future of Semiconductor Innovation.

A perspective from ASML on how AI is influencing R&D, from design and engineering to new ways of innovating, and what this could mean for the future of the semiconductor industry.

Julien Mailfert – D&E Strategy & AI Product Manager

AI Experience, we make AI real!

Powering Global FinTech with Agentic AI

Erwin Huizenga: Head of Engineering AI, Adyen

Nino de Rijk: AI go to market Lead, Google

Nitesh Saini: Head of AI, Capgemini Invent

From automated case management to autonomous agents. Discover how Adyen and Google Cloud are building the secure payment rails for the agentic commerce era. Adyen will bring a real business use case to the session, together with Google we will demonstrate how it can be transformed into a working solution in just 45 minutes. This hands-on exercise will provide a practical view of the speed, collaboration, and innovation that modern agentic AI platforms can unlock.

From Copilots to Colleagues: Lessons from Building a Digital Workforce

Peter Weghs –
Head of Capgemini Pension Services

Tom Heyman
Head of AI Engineering

Vinita Ramtri
Engagement Manager, AI powered Process Specialist

Every major technology wave has increased human productivity. This one has the potential to reshape the operating model itself.

But turning AI ambition into operational reality is rarely a matter of deploying a few agents and expecting transformation to follow. It requires organisations to rethink processes, governance, technology, data, and the role of people.

Using a large-scale pension transformation as the backdrop, this session explores what it really takes to move from experimentation to execution – what works, what doesn’t, and what are some key points to bear in mind when building the foundations of a digital workforce. Through perspectives from business, technology, governance, and transformation, the team will share real world insights on creating a digitally enabled workforce – keeping in mind various dynamics such as customer experience, business efficiencies, compliance and growth.

Partner demo's

AWS

OmniBroker DemoReal-time sovereign intelligence across multiple domains on the AWS European Sovereign Cloud.Multi-Agent Orchestration Using AWS AgentCore DemoScale enterprise AI with a governed agentic framework that enables hybrid autonomy.

Google Cloud

Google Cloud Gemini EnterpriseSecurely connect enterprise data and build no-code AI agents to streamline workflows, boost efficiency, and reduce costs across business functions.

OpenText

Secure Intelligent Information ManagementGoverned, secure, and sovereign information that empowers trusted AI, protects critical data, and delivers compliant business innovation.

Microsoft

Agentify Your Business Processes: Make AI Real from Copilot to Autonomous Business Outcomes.

SAP

Sovereign cloud is not just about control. It creates trust. Trust unlocks collaboration. Collaboration builds ecosystems. See how SAP turns this chain into reality for organizations working with sensitive data.

Our Capgemini Innovation Day Partner Sponsors

Capgemini Innovation Day | Make it real.

AI innovation meets human connection

Vrijdag 2 Oktober 2026 | 10.30 – 14.30 (incl. lunch),
Capgemini Headquarters Utrecht

Registratie is gesloten

Download volledig programma

De registratie voor ons evenement is inmiddels gesloten, omdat we het maximale aantal deelnemers hebben bereikt. Bedankt voor de overweldigende belangstelling.

AI is overal, en de druk om in actie te komen is groot. Van organisaties wordt verwacht dat ze snel bewegen, moedig adopteren en tastbare resultaten laten zien, vaak nog voordat de echte betekenis en impact volledig duidelijk zijn. Efficiëntie neemt toe, beslissingen volgen elkaar sneller op, maar de kernvraag blijft: maken we daadwerkelijk vooruitgang, of voegen we vooral meer technologie toe?

Make it real gaat over het doorbreken van de hype. Over het inzetten van AI met intentie, verantwoordelijkheid en een duidelijk doel. Zodat innovatie versterkt wat er écht toe doet: mensen, oordeelsvermogen en vertrouwen. Wanneer menselijke richting en AI‑intelligentie samenkomen, is de toekomst niet langer iets abstracts. Dan wordt het iets wat we bewust vormgeven.

Keynotes

Onze Industry keynotes

Consumer Products & Retail

Sessie 1: Redefining value: what matters to today’s Dutch consumers

Ton van Veen – Retail Executive & Board Member

Jan Kazen – VP Consumer Products & Retail, Capgemini Invent

Prijs en kwaliteit blijven belangrijk, maar consumenten beoordelen tegenwoordig ook eerlijkheid, transparantie, gemak en vertrouwen.

Tijdens deze sessie presenteren wij live op het podium Capgemini’s nieuwe Nederlandse consumentenrapport, Waarde opnieuw definiëren. Een panel van bestuurders met Jan Kazen, Ton van Veen en andere leiders uit de consumentenproducten- en retailsector brengt de bevindingen tot leven. Zij bespreken hoe AI, veranderende klantreizen en adaptieve bedrijfsprocessen de waarde-uitwisseling opnieuw vormgeven, en wat nodig is om waarde te creëren die consumenten herkennen, bedrijven kunnen behouden en de maatschappij kan vertrouwen.

Verwacht een openhartig debat over druk op marges, klantloyaliteit en de keuzes die nodig zijn om relevant te blijven.

Sessie 2: Rediscovering the Joy of Marketing: How AI-Powered Marketing Hubs Unlock Growth, Creativity and Speed

Tammy Hourigan — VP, Global Marketing Services, Unilever

Bhavesh Unadkat — Head of Customer First, Northern Europe, Capgemini

Wat als AI uw marketeers hun tijd zou teruggeven? Unilever heeft zijn wereldwijde marketingactiviteiten opnieuw ingericht rond een AI-gedreven hub. Hierdoor zijn de servicekosten verlaagd, is de datakwaliteit verbeterd en is 30 procent van de capaciteit van marketeers vrijgemaakt voor werkzaamheden die groei stimuleren.

Tammy Hourigan (VP, Global Marketing Services, Unilever) en Bhavesh Unadkat (Head of Customer First, Northern Europe, Capgemini) delen de keuzes binnen het operating model, de geleerde lessen en de concrete resultaten. Samen bieden zij een praktische blauwdruk om de stap te zetten van geïsoleerde AI-tools naar een schaalbare marketingmotor.

Claudia Calori – Head of Marketing, Philips Personal Health

Elisa Farri – Vice President, Head of Capgemini Invent’s Management Lab

Gabriele Rosani – Director of research, The Capgemini Invent’s Management Lab

Sessie 4: Van rolduidelijkheid naar een AI-enabled BA-capability.

Bart Vos – Director Product & Digital Strategy, ASICS

Dennis Rottier – Strategy & Management Consultant at frog, part of Capgemini Invent

In slechts twaalf weken hebben ASICS en frog een intern team getransformeerd tot een praktisch voorbeeld van hoe AI binnen een organisatie kan worden geïntegreerd, in plaats van ernaast te opereren. Bart Vos en Dennis Rottier delen de belangrijkste succesfactoren en leggen uit hoe deze aanpak kan worden opgeschaald naar andere teams.

Defensie

Kolonel Elvis Pinto Teixeira – Ministerie van Defensie

Kolonel Elvis Pinto Teixeira, verantwoordelijk voor de IT-keten die lucht-, ruimte- en trainingsoperaties binnen het Ministerie van Defensie in Nederland ondersteunt, verkent een van de belangrijkste uitdagingen voor moderne operaties.

Naarmate missies steeds meer software- en datagedreven worden, moeten Defensie en de industrie hun samenwerking continu versterken om ervoor te zorgen dat AI schaalbaar, voorspelbaar en inzetbaar is.

Uiteindelijk hangt succes af van wat beschikbaar is voor de mensen die beslissingen nemen in het veld, wanneer elke seconde telt.

Publieke sector