Smart mobility

OEMs have to keep up with rising consumer expectations by offering people real-time interaction not just with their cars, but also with the wider hyperconnected ecosystem. Creativity and the capacity to use the latest technologies in the right ways will be vital to adapting – and then thriving.

The future smart mobility ecosystem will consist of new, innovative digital and physical channels that anticipate, meet and exceed consumer expectations. People may be searching for a car, digital product, purchase, or service – but OEMs need to address that journey holistically.

We can help OEMs maintain their competitive advantage in automotive sales by ensuring they have the right technologies to offer a superior customer experience, personalized sales, and effortless aftersales.

Smart Mobility Connect

Enabling businesses to reinvent mobility for people.

What we offer

Smart mobility connect

The new mobility ecosystem of the future.

The new mobility ecosystem can be brought to life through a host of products and services within three core pillars:

Connected customer: Cutting-edge technology to reimagine customer experiences.
Connected services and products: New capabilities that extend business success.
Connected ecosystem: The strategic vision to create the business of the future.
The technological framework that helps us deliver on our approach, the Customer engine, connects these pillars and integrates intelligence into each stage of the journey.

Customer engine

The engineering is only part of it. It’s about making a digital connection with the customer, too.

Engineering excellence alone is no longer enough to keep an automotive company ahead. In a world driven by technological innovation, the quality and relevance of the digital experience have taken precedence.

If OEMs are to protect their base, react, and move forward with strength, they need to be faster, more flexible, and more responsive. They need to achieve an intelligent and seamlessly connected ecosystem – and that necessitates global partnerships, investment in IT, the removal of legacy systems, and addressing an increasing number of touchpoints.
Capgemini Invent’s Customer Engine brings together the technology, deep insight, and cross-industry expertise required to help OEMs achieve that.

Connected customer

Cutting-edge technology to reimagine customer experiences.

We provide comprehensive, people-centric support in key areas that include:

Customer engagement: We help OEMs generate and accurately interpret the behavioral and demographic customer data of touchpoints.
Customer service: We deliver a personalized service experience, supporting any communication channel that the connected customer expects.
Customer analytics: We offer intelligent customer-led products and services, where the customer is in charge, and where value comes from situational relevance, usability and price.
Customer experience platform: We enabling the development of customer experience platforms by using relevant and customer-approved data gathered and interpreted from across all channels.

Connected services and products

New functionalities that extend business success.

We help you identify areas for new connected services and products based on consumer data and insights. Our solution includes:

Connected services portfolio: This includes new target-group-specific, user-centric service functions (e.g. B2B fleet services, B2C car sharing services).
Digital service monetization: We use data insights to detect consumers‘ willingness to pay for service offerings. We develop connected services and determine pricing and payment models.
Sales channels and mobility services: We help automotive businesses design their sales and retail strategy. We help them manage all customer touchpoints and internal processes consistently, and to conceptualize, integrate and roll out e-commerce platforms.

Connected ecosystem

A strategic vision to create the business of the future.

Support from our connected ecosystem includes:

Digital value chain: An analysis that helps to transform a business from a hardware supplier into a service and mobility provider with closer customer contact.
Collaboration model: We select the right partners and investment opportunities to improve the digital value chain.
Business model: We find new ways of combining products and services (including data as a service) – and then build the right go-to-market strategies.
Working with Otonomo, the leading connected car data platform, we help automotive businesses to bring privacy-compliant, end-to-end solutions based on car data to life.

Client stories

Expert perspectives

Meet our experts

Dr. Simon Monske

Expert in Business Model Innovation, Connected Car Data, Data Strategy
Experienced Brand & Experience Senior Manager with a demonstrated history of consulting clients in new digital business models, data strategy, and customer-driven product development around connected cars. Responsible to form strategic partnerships with digital platform start-ups to build the right ecosystem for future mobility. Skilled in team leadership, multiple project steering and strategic account development. Having a PhD in Marketing Analytics from University of Muenster.

Sebastian Tschödrich

Vice President of CSS at Invent Germany
I have been working in automotive consulting for 14 years, with experience in Europe and China. Currently based in Munich, I am responsible for the global automotive consulting business and part of the global leadership team at Capgemini Invent.

Dr. Marc Caesar

Director Automotive Digital, Global Head of Smart Mobility Connect at Capgemini Invent
As part of the customer engagement leadership team in Central Europe, Marc Caeser is the driving force behind Capgemini Invent’s Smart Mobility Connect offering.  He works closely with his automotive clients as they address a series of challenges, from rising customer expectations to completely new competitors, new business models, monetization of data and cooperation with unexpected partners. 

Dr. Rainer Mehl

EVP and Managing Director Strategic Account Intelligent Industry
A leader who serves: leadership in the digital age is Rainer’s passion allowing him to successfully lead transformations both at clients and in service organisations. He supports companies in their digital transformation with a focus on customer centricity, agile organization and new business models

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