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Everest group recognizes Capgemini as a leader and a star performer in its marketing services peak matrix® 2024

21 May 2024

Capgemini has been recognized by Everest Group’s Marketing Services PEAK Matrix® 2024 as a Leader and a Star Performer for its focus on delivering end-to-end marketing technology expertise, strategic consulting, and operational capabilities at scale.

Everest Group’s Marketing Services PEAK Matrix® assesses marketing service providers based on their key strengths and limitations.

Evaluating vendors on their ability to deliver immediate benefits and how they meet client future requirements, vendors are identified into one of three categories: Leaders, Major Contenders, and Aspirants. The Star Performer title demonstrates the most improvement over time on the PEAK Matrix®.

Capgemini has recently been named a “Leader” and a “Star Performer” in Everest Group’s most recent Marketing Services PEAK Matrix® Assessment 2024 report.

The report highlighted several of Capgemini’s key strengths, including its:

  • Vision of connected marketing, which focuses on delivering end-to-end marketing technology expertise, strategic consulting, and operational capabilities at scale
  • Continued acquisition of market-leading agencies including Rufus Leonard, 23red, BTC, and Aodigy, which have boosted its creative, strategy, design, and innovation capabilities
  • New Connected Marketing Engine (CME), which leverages Generative AI to generate 360-degree customer profiles to help drive real-time customer engagement across all channels
  • Continued push into augmented, virtual, and extended reality through the Capgemini Immersive Experience, which provides immersive commerce experiences and metaverse-related activities to its customers
  • Recognition of Generative AI as a key investment area and collaboration with Microsoft to develop the Azure Intelligent App Factory, enabling its clients to deploy responsible and scalable AI solutions.

“Capgemini’s unique vision of connected marketing enables CMOs to unlock the true potential of their marketing campaigns by integrating strategy, consulting, and operations at scale. It has amped up its capabilities across the marketing services value chain through a balanced blend of strategic acquisitions and in-house technological developments for customer journey mapping, engagement, and immersive experiences.”

Nishant Jeyanth, Practice Director, Everest Group

Discover how Capgemini’s Connected Marketing Operations solution – part of our Intelligent Customer Operations offer – delivers connected, digitally-augmented, data-driven marketing operations that drive more seamless experiences with your customers.

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About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

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