Skip to Content
Connected Marketing Operations ICO
Intelligent Business Operations

Connected Marketing Operations

Implement frictionless digital marketing operations

Download Factsheet2 MB pdf

Deliver frictionless, digitally-augmented global marketing operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Connected Marketing Operations

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function. This drives a range of enhanced business outcomes, including:

  • 40–50% increase in lead conversion rate
  • 30% increase in customer reach
  • 20% faster speed to market
  • 20–30% increase in engagement
  • 19% increase in productivity
  • 40% reduction in cost of operations
Download our brochure

Research and insights

Point of view

Closing the gaps
Financial Services reports

Top trends in retail banking 2023
Podcast episode

Future Sight: All roads lead to sustainability
Financial Services reports

How banks can thrive in an evolving payments environment
Customer Experience

CONNECTED MARKETING

With real-time insights into your customer expectations, you can connect and engage with your audience at the right moment with contextual and personalized experiences while build…

Read more

Expert Perspectives

Ecosystem-enabled transformation for banks

Anuj Agarwal
Oct 3, 2023

A strategy for quantum processing

Julian van Velzen
Oct 3, 2023

Beyond gen AI: Exploring the rise of interactive AI and AI companions

Alex Bulat
Oct 3, 2023

Last Innovation Nation magazine

Innovation Nation

Innovation Nation | Autumn 2021

About authors

Robert Brillhart

Global Head of Intelligent Customer Operations

Abha Singh

Senior Director, Capgemini Business Process Outsourcing
Abha drives large transformation and consultative sales, presales, and marketing projects for Capgemini’s clients, bringing innovation into the core of every area of her work.