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Intelligent Business Operations

Connected Marketing Operations

Implement frictionless digital marketing operations

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Deliver frictionless, digitally-augmented global marketing operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Connected Marketing Operations

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function. This drives a range of enhanced business outcomes, including:

  • 40–50% increase in lead conversion rate
  • 30% increase in customer reach
  • 20% faster speed to market
  • 20–30% increase in engagement
  • 19% increase in productivity
  • 40% reduction in cost of operations
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Research and insights

Capgemini Research Institute

World Property and Casualty Insurance Report 2025

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Point of view

Multi-agent AI – 21st century automation revolution
Capgemini Research Institute

Conversations for Tomorrow #10: Tech trends

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Capgemini Research Institute

Using tech to reduce friction: A conversation with Annika Ölme, SKF Group
Customer Experience

CONNECTED MARKETING

With real-time insights into your customer expectations, you can connect and engage with your audience at the right moment with contextual and personalized experiences while build…

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Expert Perspectives

People experience

Girls in ICT: Shaping an equitable digital future

Kumar Anurag Pratap
Apr 17, 2025
Healthcare, Innovation

Reimagining pharma R&D with generative AI

Dr Mark Roberts
Apr 11, 2025
HR Brilliance post award blog for LEAP program Web Banner
Business operations, People experience

Taking the strategic approach to training future business leaders

Rosimeria Borchardt Kowalski
Apr 8, 2025

Last Innovation Nation magazine

Innovation Nation | Autumn 2021

About authors

Robert Brillhart

Digital Customer Operations Practice Lead
Abha Singh, Senior Director, Capgemini Business Process Outsourcing

Abha Singh

Senior Director, Capgemini Business Process Outsourcing
Abha drives large transformation and consultative sales, presales, and marketing projects for Capgemini’s clients, bringing innovation into the core of every area of her work.