Capgemini to transform customer experience for GN Hearing worldwide

Copenhagen, Denmark, June 26, 2025 – Capgemini today announced a new agreement with GN Hearing, part of the leading Danish hearing company, GN Group, to transform its retail value chain and support the organisation’s comprehensive digital transformation strategy in Denmark. In this new agreement, Capgemini will implement a Salesforce global order management system (OMS) designed to streamline order processing and enhance overall customer experience across GN Hearing’s 100+ markets globally.

The new global OMS will facilitate shopping, shipping, and service, and create a unified solution tailored to GN Hearing’s professional hearing clinics and end customers.

Janne Scott VP Digital Transformation Programme, Digital, Data & IT Function, at GN Group said, “Capgemini is a key partner for GN in its digital transformation programme. Capgemini brings in a strong team with Salesforce expertise, process know-how and advisory capabilities. This team will help us scale our own Salesforce team, maturing our ways of working, releasing processes, while refining and delivering a sophisticated multi-system solution in a complex stakeholder landscape.”

Simon Bygum, Head of MedTech at Capgemini in Denmark, said, “As its trusted business and technology transformation partner, Capgemini has a longstanding collaboration with GN Group. This new agreement with GN Hearing underscores our ongoing commitment to enable their transformation journey. Leveraging industry-leading practices, we are proud to support GN Hearing in optimising their global customer experience, seamlessly connecting end-users and professional hearing clinics across shopping, shipping, and service touchpoints.”