What is the Cost of a Click?

Date: Monday 29^th September 2025

Time: 12:30-16:30

Address: 95 Queen Victoria Street, London, EC4V 4HN

We are delighted to invite you to join us for an exclusive and highly interactive showcase event where we will deep dive on getting the most value from On-Demand Technology (Cloud, SaaS, Agentic AI & Frugal Architecture) spend.

The focus will be around shared insights and discussion on how innovative C-Suite leaders can maximise the value of On-Demand technologies – the culture shift it entails, the innovative adoption models that it requires, and the pros & cons of cost optimisation levers.

Technology is critical to every business and its pricing model has shifted towards On-Demand technologies consumption. Everyone is now a buyer, and traditional forms of control do not provide transparency.

The result is that cost pressures are being placed on senior leaders to maximise the value of this spend whilst continually optimising the spend has become a major challenge and has become a key priority for organisations.

This event is being organised by Capgemini Invent in partnership with IBM Apptio.

Why Attend?

We will be asking questions like:

• What is the cost of a click?
• How can we leverage Cloud, SaaS, Agentic AI and Frugal Architecture to meet the demands of our business?
• How do I stop getting surprises from OPEX spend caused by technology, and forecast the demand in a better way?
• How do we unlock budget to invest in digital initiatives that matter?
• How to accurately budget and forecast On-Demand spend when there are so many variables?
• How can I articulate good growth vs bad growth in On-Demand technology spend?

We are delighted to be welcoming AI & emerging technologies expert Dr Daniel Hulme as our keynote speaker for this event. Further, we will have our customers sharing their experiences of navigating through this complex journey. The event will also feature a number of opportunities for you to meet with your peers to discuss this challenging problem.

Agenda:

Time	Activity
12:30	Welcome & Refreshments
13:10	Topic Introduction: ‘What is the cost of a click?’
13:30	Keynote Speaker: Dr Daniel Hulme
13:50	Panel Discussions (Cloud, SaaS, Agentic AI & Frugal Architecture)
14:20	Break & Networking
14:35	Four parallel break-out sessions to dive deeper into Cloud, Saas, Agentic AI or Frugal Architecture
15:25	Round-table break-out session discussions
16:10	Final wrap-up and close