Generative AI has completely changed how B2B buyers search for products and services.

Just in the last two years, 89 percent of buyers have turned to popular AI-powered conversational agents for all their product discovery, research, and decision-making.[1]

This has left traditional B2B sellers wondering how they can catch up when they’re invisible to the very tools buyers now trust to guide their decisions.

The harsh reality is that you can no longer compete using yesterday’s sales-led models running on non-customisable software. To meet buyers where they are – and offer more personalised B2C-like experiences – you’ll need to rethink customer journeys and start transforming business processes using generative and agentic AI.

In addition to customising software platforms, today’s business leaders are also constructing dynamic, goal-oriented processes, then powering them with AI agents.

These agents can perceive, reason, act, and even collaborate with other agents to intercept user searches and offer everything from quoting and pricing to fulfilment and support.

What’s surprising is that even organisations lacking digital and data maturity will still see the immediate benefits from agentic AI. And as these agents get more sophisticated, they can not only help automate routine, repetitive work but also coordinate more intricate workflows involving upselling, cross-selling, stock analysis, and delivery viability – all with humans in the loop.

Curious how agentic AI can reshape your business?

Read our PoV to discover practical steps, real-world benefits, and how Capgemini can help you regain a foothold in your industry and grow your business using AI.

[1] https://www.forrester.com/report/b2b-buyer-adoption-of-generative-ai/RES181769