Transformation is the name of the game across the financial services industry, as change continues to define the competitive landscape. Our latest research sets out the three core themes driving the future of financial services:

  • Distribution and customer engagement: transforming distribution and customer experience for a new generation, focusing on seamless interactions and creating value through products and services.
  • Operational efficiency: revamping processes, teams, solutions, and operations to run businesses in a more efficient, agile way, so firms can optimise the cost of doing business.
  • Technological innovation: leveraging cutting-edge solutions to deliver security, novelty, and a diverse range of products.

These themes don’t just inform the industry’s response to today’s challenges – they offer new ways for financial services firms to set themselves up for success.

At a time when customers, investors, and regulators all want more – and unlocking growth is paramount – reliable information is crucial. With that in mind, each edition provides a comprehensive overview of the top 10 trends shaping the future of banking and insurance, with insights and real-world examples of how to stay competitive.

Stay ahead of the digital curve. Download our Top Trends 2026 for banking and insurance today.