World Rugby

A worldwide partnership with World Rugby – and a key chapter in Capgemini’s rugby story.

Our worldwide partnership with World Rugby, announced back in September 2021, is a natural suite to the Group’s rugby history, on and off the field. More than 30 years ago Capgemini supported French domestic clubs and was Official Technology and Consulting sponsor for Rugby World Cup 2007 in France, before becoming the Global Innovation Partner for the HSBC World Rugby Sevens Series in 2018.

The partnership with World Rugby saw us joining the Worldwide Partners family for Rugby World Cup 2023 in France, two days before the ‘two years to go’ milestone. We are also proud to be World Rugby’s Global Digital Transformation Partner;

Supporting women in rugby

Transforming the future of the game

As a Principal Partner of Women’s Rugby World Cup 2025, and a Global Partner of Women’s Rugby, we are helping to accelerate the development of the women’s game and leadership.

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Building a greener sport together

Tackling carbon emissions through teamwork with World Rugby

Determined to lead the way in sustainable sporting excellence, World Rugby wanted bespoke solutions to make substantial improvements in carbon reduction and deliver on its Environmental Sustainability Plan 2030.

Building a greener sport from procurement to pitch with World Rugby

World Rugby partnered with Capgemini to embed sustainability into procurement – co-creating a framework that drives responsible sourcing and supports climate goals across global rugby operations

Innovating for the future of rugby

We work with World Rugby to enhance the digital experience for fans and coaches by applying our market-leading capabilities in data analysis, artificial intelligence and cloud. Between 2018-2023, for example, we supported both the men’s and women’s Rugby Sevens competitions as the Global Innovation Partner for the HSBC World Rugby Sevens Series. Then, in 2023, we played an active role in the delivery of the Rugby World Cup 2023 tournament, supporting the organization in the integration of all technology with its partners and suppliers, and the delivery of results – including the men’s and women’s World Rugby Rankings.

Introducing TryZone IQ

As Principal Partner of the Women’s Rugby World Cup 2025, we bring real-time, AI-driven match insights to the Women’s Rugby World Cup 2025, a first for World Rugby. TryZone IQ will provide live match insights throughout the global competition, offering millions of rugby fans a clearer understanding of each game as it unfolds.

Read the press release

Swipe to find out more about the innovations we have introduced

Momentum tracker

Capgemini’s experts in advanced data analytics worked together with World Rugby to develop a Momentum Tracker, a unique data-driven tool using artificial intelligence (AI) to measure the performance of men's and women's teams at individual tournaments, and their capacity to improve throughout.

Match predictor

The Match Predictor, developed by Capgemini, is an interactive app bringing all rugby fans together in a worldwide prediction contest, competing against each other and a Capgemini bot.

Live digital hub

Capgemini’s Digital Stats Hub is a unique tool bringing together live and historical data to provide audiences with deep insights, and allowing for a better understanding of the game, and of the tournament.

Virtual penalty kick

Developed by Capgemini’s innovation team, this virtual reality game transports fans into a virtual rugby stadium for a penalty kick contest. Their performance is then analyzed and compared to some of the top players in the world.

A long history with World Rugby

From Rugby World Cups to the Sevens Series, our enduring partnership with World Rugby spans years of shared success, and global impact.