How immersive commerce is making the shopping experience extraordinary

Immersive technologies have the potential to radically transform how customers interact with brands and products, pushing the user experience to new heights. Ordinary digital engagement is no longer enough.

Retail has evolved drastically, accelerated by the global pandemic. Online sales surged to represent 14% of all retail sales in 2019. This figure is expected to reach almost 25% by 2027, as indicated by Statista report on total retail sales worldwide from 2015 to 2027, prompting questions about retailers adopting innovative tools for enriched customer experiences. Traditional stores have transformed, and so have the websites, but they do not always meet expectations. Now, step into the new era-immersive commerce.

This point of view explores immersive commerce and omnichannel customer experiences that use multiple touch points. It focuses on how immersive commerce elevates the capabilities of both customers and in-store sales associates, thereby facilitating seamless connections in virtual/physical contexts. This point of view also looks at how the role of the interface is being redefined; transforming interactions among customers, customer service, and in-store advisors.

Key highlights:

A new human/virtual omnichannel experience: Go beyond traditional e-commerce with augmented and virtual reality, seamlessly connecting the physical and digital realms.

Virtual smart spaces: Understand how immersive commerce transforms brick-and-mortar stores and websites into virtual smart spaces, offering a new dimension to the retail experience.

Real-time empowerment: Discover how customers are empowered with real-time engagement, featuring product visualization, manipulation, customization, virtual showrooms, and more.

Disrupting the ordinary: Creating extraordinary customer experiences, boosting conversion rates, driving impulse purchases, and fostering deeper customer-brand relationships.

Capgemini can help you drive business growth by embracing immersive technologies at scale. We strategize, design, build, and execute immersive experiences that are contextually relevant, multi-sensory, and emotionally engaging.

Whatever your brand maturity or experience in immersive technology, contact us to learn how our experts can help you shape your commerce future.