Solutions

AI-Powered marketing content orchestration

Turning content complexity to intelligent experiences with AI.

Today’s brands face mounting pressure to deliver personalized, compliant, high-performing content at scale—something traditional processes can’t support. See how brands can unite AI-powered automation with human creativity to transform content operations into a self-learning, performance-driven engine that accelerates time-to-market, reduces costs, and delivers richer, more relevant customer experiences.

“For modern CMOs, meeting the future needs for relevant, personalized content will require robust AI capabilities that help teams quickly and effectively ideate, create, adapt, and scale effective campaigns. With Capgemini’s new AI-driven content velocity offer, your team will be better positioned to meet this need, empowering them to achieve more impactful content generation much faster, and enabling your organization to engage customers more effectively with tailored, timely interactions.”

Abi Feseha, Global offer leader Connected Marketing

Content that’s 80% faster and 100% relevant.

AI-Powered marketing content orchestration is a technology-agnostic solution from Capgemini that integrates generative and agentic AI within existing platforms, tools, and processes to help teams automate and orchestrate every aspect of the content lifecycle. Powered by AI, the system learns over time, leveraging performance data to adapt content strategies, processes, and practices to create better, faster, more relevant interactions with each and every content cycle.

Unlock the next level of content excellence across four key areas with AI-Powered marketing content orchestration from Capgemini:

Strategy and planning

Define the vision, operating model, and roadmap to unlock AI-driven content.​ 

Technology solutions

Modernize, implement, and integrate AI platforms, tools, and architectures.​ 

Managed services

Run and optimize content operations with agility, efficiency, and compliance.​ 

Data and
analytics

Turn performance data into actionable insights that enable continuous learning within the 
intelligence layer.

Client stories

Wind Tre calls in new marketing capabilities in support of customer experience

By engaging with Capgemini, Wind Tre develops and implements a solution based on Pega, Adobe and Google Cloud components that enables more personalized inbound and outbound customer communication.

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Subway drives digital transformation to deliver a better brand experience

Iconic global brand selects Capgemini as its strategic digital-transformation partner

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Fluidra builds a new model for website design

Fluidra partnered with Capgemini to implement Adobe Experience Manager on AWS infrastructure, thereby providing a standardized skeleton on which new websites could be built

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FILA transforms into an experience-driven retailer

Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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Research and insights

Capgemini Research Institute

From complexity to clarity: How CMOs can reclaim marketing to build competitive edge

capgemini-research-institute capgemini-research-institute
Point of view

Effective investment in generative AI for marketing
Point of view

Dynamic modular content creation at scale

Meet our experts

Abi Feseha

Abi Feseha

Global Connected Marketing Offer Lead
Abi is a digital transformation leader at Capgemini, specializing in marketing and customer experience. As Head of Digital Marketing Americas and Global Marketing Offer Lead, she develops innovative marketing solutions for clients. With extensive consulting experience, she has led transformative engagements for Fortune 500 companies, focusing on data-driven insights, emerging technologies, and human-centered methodologies to drive business outcomes.
Arnaud Bouchard

Arnaud Bouchard

EVP, Global Customer First Business Developer & Offer Leader
With 22 years of consulting experience, Arnaud has been a transformative force since joining Invent in 2010. He contributed to the launch of the Customer Engagement practice in France (now frog), led DCX France, and managed the Automotive French Market Unit, before joining the global DCX team. Today, he accelerates business and tech transformation in CX globally, fostering AI innovation in marketing, sales, service, and commerce to help organizations deliver seamless, future-ready customer experiences for sustainable value.
Bhavesh Unadkat

Bhavesh Unadkat

Vice President, Head of Marketing Services, frog, part of Capgemini Invent
As our Activation expert, Bhavesh partners with clients to design and implement innovative marketing and loyalty programs with a focus on personalization and strengthening engagement with your brand.
Alex Smith-Bingham

Alex Smith-Bingham

Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
“Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”
Robin van den Hoven

Robin van den Hoven

Digital Customer Experience Architect at Capgemini
I am a part of the Digital Customer Experience department in the Netherlands as a vendor and stack agnostic architect. Also acting as Subject Matter Expert within the Digital Center of Excellence. I deliver business value through pragmatic agnostic architecture across the digital domain by providing clearly phased road maps based on technology initiatives derived from the digital business strategy.
Dheepak Ramnathan

Dheepak Ramnathan

Senior Director & Adobe CoE Lead
A seasoned digital leader with close to two decades of experience in Martech and Digital Experience Engineering areas. Dheepak heads the Adobe CoE for Capgemini Financial Services, specializing in GTM strategy design for data-driven digital customer experience and creating robust marketing propositions for Financial Services clientele.