CRI CMO Playbook Banner

From complexity to clarity

How CMOs can reclaim marketing to build competitive edge

Highlights

With AI adoption now mainstream, discover how organizations are scaling their advantage

Bolstering Europe’s digital sovereignty and accelerate time to value for AI-powered enterprise innovation and transformation

A roadmap for building resilient, responsive operations through digitization, AI, and strategic partnerships

Recent client stories

Latest news

Reports

Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive

The Capgemini Research Institute’s CMO Playbook, “From complexity to clarity: How CMOs can reclaim marketing to build competitive edge,” finds that the role of the Chief Marketing Officer (CMO) is at a crossroads, calling for a fundamental reimagining of the function. 

Nov 19, 2025

Inside stories

Discover our 2024 Integrated Annual Report

Partner for a digital and sustainable world

Transforming sports

Bringing expertise and passion for innovation and technology to Tour de France, the Ryder Cup, the America’s Cup, rugby, and motorsport.

Capgemini Research Institute

#1 in the world six consecutive times – an industry first.

Capgemini Invent

Our powerhouse of innovation, design and transformation.

Capgemini Invent

Capgemini Engineering

Helping the world’s largest innovators engineer the products and services of tomorrow

Capgemini Engineering