How investment trends are reshaping travel in 2025

Hospitality and tourism’s next epic adventure will be unlocking the promise of intelligent transformation

No industry is an island unto itself.

The tourism brands that whisk people away from ordinary problems cannot do the same for themselves. They need to confront challenges and changing markets head-on every day. Their businesses are inextricably linked to investment trends across sectors, which affect who can travel, where they go, and what they expect.

The Capgemini Research Institute’s (CRI) new report on emerging investment trends shows how business leaders can make sense of new technologies, public pressures, and changing policies.

Based on a comprehensive survey of 2,500 senior executives across 17 countries, Navigating uncertainty with confidence: Investment priorities for 2025 brings clarity to an ever-changing world and can help hospitality and travel executives sharpen their decision-making.

Throughout 2025, businesses are expected to increase investments in customer experience (CX), artificial intelligence (AI), sustainability, and supply chains.

Travel brands can anticipate these trends with the power of intelligent transformation, which is the use of advanced technologies to improve business performance and public wellbeing. Incorporating innovative solutions and quality of life considerations into decision-making can position brands for success in an uncertain, evolving market.
Click here for a closer look at how these trends are impacting the hospitality and travel industry – and how brands can respond with resiliency.