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Initially deployed to allow customers to rent rather than purchase software, storage, and other capabilities, the servitization business model has since expanded to cover a variety of goods and services across all sectors. Succeeding with a subscription-based model in today’s competitive market requires looking beyond recurring revenue and focusing on how the relationship can add value for the consumer.
Capgemini understands that this brand engagement is key, as it gives consumers a reason to interact with the product or service every month. The subscription-service economy is saturated with companies providing similar offerings, so engagement is crucial – not just for attracting new clients, but also for keeping them as happy and loyal subscribers.
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